5. What is Social Media? Social Media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings in more efficient ways. - BenParr.com
6. What is the difference? Web 2.0 : Social Media :: TV/Cable : Broadcasts Social Media is simply another way for you to connect with people and share your message … efficiently, effectively, and practically free.
11. Case Study: Barack Obama $32 million raised from 275,000 people who gave $100 or less
12. The Long Tail 20% The New Way (with a bigger, longer tail) The Old Way (Pareto Principle, or 80/20 rule) Control When Web 2.0 is applied… Source: http://en.wikipedia.org/wiki/The_Long_Tail
13. Change is Here! 20% Source: http://en.wikipedia.org/wiki/The_Long_Tail High $ value donors, Smaller distribution Low $ value donors, Larger distribution Web 2.0 significantly increases total value contributed/received by aggregating the “long tail” of smaller value donors.