1. The document discusses various MICE (Meeting, Incentive, Conference, Exhibition) services and events held in Medan, North Sumatra, Indonesia including corporate events, cultural festivals, religious celebrations, and tourism promotions. 2. Details provided include the address of MICE Services and contact information, as well as descriptions of specific events partnering with local governments and organizations to promote local culture, tourism, and business. 3. A variety of activation strategies are mentioned, such as sampling, wall painting, in-store promotions, and event sponsorships, to promote brands and destinations.