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Building A Social Business Model
Waste Impact
E-waste & Energy
Social Entrepreneurship
≠ Charity
Develop, Fund And Implement
Solutions To Social, Cultural &
Environmental Issues In Society
Need a sustainable
Business model
Common Causes Of Business Failure
No idea of who
will buy your
product
No idea of
where to sell
your product
No idea of who
else is making
similar products
Poor Pricing
Poor Cost
Management
Insufficient
Demand For
Product
Poor Service &
Support
Wrong People
On Team
Poor Planning
Product - Market
Fit
Will Your Idea Work ?
Look from
customer angle
The Social Business Canvas
Tool
Societal Impact
What will be the impact on society ? What Difference Are You Making ?
What social impact measures do you use ?
Critical Step : Address A Critical Issue For The
Potential Customer
Talk/Listen/See
What are the products and
services that reflects the needs
of your customers and create
value for them ?
Step 1 : Identify Value Proposition
Need to look for
solving a pain point
or deliver gain
What are the most
important customers you
want to reach and create
value for ?
Step 2 : Identify Customer Segment
Identify Early
Adopters
Which relationships – personal,
direct, indirect – do you
maintain with your customer
segments
Step 3 : Identify Customer Relationships
Sell Directly/
Retailers/
Institutions ?
What communication,
distribution and sales channels
do you use to deliver your value
proposition ?
Step 4 : Identify The Channels
Map out product/
service market
journey
Who are the key partners you
work with ?
Step 5 : Identify Key Partners
Who will
collaborate with
you?
What are the key activities you
need to perform to deliver your
value proposition to your
customers ?
Step 6 : Identify Key Activities
A plan of action
What resources do you require
to offer and deliver your value
proposition to your customers ?
Step 7 : Identify Key Resources
Your team and all
your needs
What costs are involved to
create your value proposition
and deliver it to your
customers ?
Step 8 : Identify Major Cost Factors
Fixed costs /
Variable costs
How to make money from your
value proposition ?
Step 9 : Identify Revenue Streams
Licensing/Royalty/
Sales ?
What Difference Are You
Making ?
What social impact measures
do you use ?
Step 10 - Impact on society ?
The footprint your
product leaves
How Do You Build The Canvas ?
Primary Research – Talk To prospective users,
prospective buyers, doctors, health care
professionals about the problem you are
trying to solve and understand needs and
pains and gains
Secondary Research – Research papers,
articles, expert reports, insights
Do Ideas Landscaping – look at patents filed,
discoveries and derive insights
Do the ground
work
Questions / Clarifications ?
All The Best

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ReimagineSocialCanvas.pdf

  • 1. Building A Social Business Model Waste Impact E-waste & Energy
  • 2. Social Entrepreneurship ≠ Charity Develop, Fund And Implement Solutions To Social, Cultural & Environmental Issues In Society Need a sustainable Business model
  • 3. Common Causes Of Business Failure No idea of who will buy your product No idea of where to sell your product No idea of who else is making similar products Poor Pricing Poor Cost Management Insufficient Demand For Product Poor Service & Support Wrong People On Team Poor Planning Product - Market Fit
  • 4. Will Your Idea Work ? Look from customer angle
  • 5. The Social Business Canvas Tool Societal Impact
  • 6. What will be the impact on society ? What Difference Are You Making ? What social impact measures do you use ?
  • 7. Critical Step : Address A Critical Issue For The Potential Customer Talk/Listen/See
  • 8. What are the products and services that reflects the needs of your customers and create value for them ? Step 1 : Identify Value Proposition Need to look for solving a pain point or deliver gain
  • 9. What are the most important customers you want to reach and create value for ? Step 2 : Identify Customer Segment Identify Early Adopters
  • 10. Which relationships – personal, direct, indirect – do you maintain with your customer segments Step 3 : Identify Customer Relationships Sell Directly/ Retailers/ Institutions ?
  • 11. What communication, distribution and sales channels do you use to deliver your value proposition ? Step 4 : Identify The Channels Map out product/ service market journey
  • 12. Who are the key partners you work with ? Step 5 : Identify Key Partners Who will collaborate with you?
  • 13. What are the key activities you need to perform to deliver your value proposition to your customers ? Step 6 : Identify Key Activities A plan of action
  • 14. What resources do you require to offer and deliver your value proposition to your customers ? Step 7 : Identify Key Resources Your team and all your needs
  • 15. What costs are involved to create your value proposition and deliver it to your customers ? Step 8 : Identify Major Cost Factors Fixed costs / Variable costs
  • 16. How to make money from your value proposition ? Step 9 : Identify Revenue Streams Licensing/Royalty/ Sales ?
  • 17. What Difference Are You Making ? What social impact measures do you use ? Step 10 - Impact on society ? The footprint your product leaves
  • 18. How Do You Build The Canvas ? Primary Research – Talk To prospective users, prospective buyers, doctors, health care professionals about the problem you are trying to solve and understand needs and pains and gains Secondary Research – Research papers, articles, expert reports, insights Do Ideas Landscaping – look at patents filed, discoveries and derive insights Do the ground work
  • 19. Questions / Clarifications ? All The Best