Have you been thinking about marketing your business with social media marketing, but you feel overwhelmed and not sure how to get started? Or maybe you’re not convinced that it works? This social media marketing webinar will show you the value of using social media to reach your customers, how it can lead to new customers and how it drives repeat business from your current customers. We’ll take a look at the 5 most popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, and Instagram – and help you decide what is right for your business. We’ll also look at what comes next: how and what to post on social media.

1. © Constant Contact 2015
Basics of Social Media
The why, the what, and the how for your
small business or nonprofit

2. BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer

3. Why are we here today?
Why are we here today?

4. Need help?You are not alone.
n

5. 54%
of small businesses
need help with
social media
marketing- Constant Contact Small Business Survey
57%
of nonprofits
need help with
social media
marketing- Constant Contact Nonprofit Pulse Survey

6. Social media looks really interesting but...
I’ll never have millions of fans.
Using new marketing tools sound great but...
I don’t know what to say on social media.
Reading what’s being said sounds useful but...
I’ll never have a dedicated staff to do it right.
I hear about new tools and networks every day but...
I just don’t have the time to stay current.

7. Within a 5 year time span ...
10%of small businesses
used social media marketing.
Source:Constant Contact Small Businesses Then & Now study 7

8. That went up to
a whopping 87%of small businesses
using social media marketing!
Source:Constant Contact Small Businesses Then & Now study 8

9. 9
You have all you need
to get started!
• Loyal, happy customers
• Great customer experience
• Interesting things to say!

10. Agenda
10
1.Why use social media?
2.The top 5 social networks
3.What do I say?
4.Get started today

11. Agenda
11
1.Why use social media?
2.The top 5 social networks
3.What do I say?
4.Get started today
1.Why use social media?

12. 12
1.Why use social media?
74%of shoppers use social media to guide purchases
Source:ODM Group
43% purchase a product shared or favorited by a friend
Source:Vision Critical
84% of social media users share to show their support for a cause
Source: NewYorkTimes
•It influences decisions

13. Engagement is the new word of mouth
13
1.Why use social media?

14. 14
1.Why use social media?
Entice to
stay in touch
Engage
people
Engagement
drives social
visibility
Provide a “wow!”
experience

15. Agenda
15
1.Why use social media?
2.The top social networks
3.What do I say?
4.Get started today
2.The top social networks

16. 16
2.The top social networks
The “Top” Social Media networks
Facebook LinkedIn Twitter Pinterest Instagram

17. 2.The top social networks
What is it?
Post this:
How
often?
Business
benefit
Largest social
sharing site for users
and businesses
Text, links, photos and
videos that engage,
inform and promote
1-2 X per day
Reach large audiences,
advertising platform

18. 2.The top social networks
What is it?
Post this:
Social networking
for businesses
Content about your
business, your expertise,
curated content
At least 2 X per week
Establish your
expertise, network
within your industry.
How
often?
Business
benefit

19. 2.The top social networks
What is it?
Post this:
Social conversation and
information sharing
Links to news and blog
posts, photos, videos
At least 5 X per day
Fastest way to reach
your audience,
customer service
How
often?
Business
benefit

20. 2.The top social networks
What is it?
Post this:
Social site where users
pin images to boards of
things they like
Images of products,
tips, digital content,
and interests
At least 5 X per day
Pins can get found by
search or chance and
direct back to your site
How
often?
Business
benefit

21. 2.The top social networks
What is it?
Post this:
Mobile app for photo
and video sharing
Photos and videos of
your biz, products and
people
At least 1 X per day
Followers get to know
you and your biz
through images
How
often?
Business
benefit 21

22. Agenda
22
1.Why use social media?
2.The top social networks
3.What do I say?
4.Get started today
3. What do I say?

23. 3. What do I say?
Go for it on Social Media!
Make your posts work for you.

24. 50% 30% 20%
Share interesting and
entertaining posts.
Offer helpful
information.
Promote
your
business.
24

25. 50% Share interesting and
entertaining posts
3. What do I say?
25

26. 30% Offer helpful
information.
3. What do I say?
26

27. 20% Promote your business.
3. What do I say?
27

28. 3. What do I say?
4 people like this.
1 share 28

29. 3. What do I say?
Susan Jones likes this.
Susan Jones Let’s go!
November 20
29

30. Likes
Shares
Forwards
Word-of-mouth
Reach your customers where they are.
3. What do I say?
30

31. 338
average number of friends
per adult Facebook user
source: Pew Research Center
3. What do I say?
31

32. SMALL
is big!
5 Likes
3 Shares
5 Comments
3
21
7
5
3
1
9
4
2
3
2
5
1
1 Like
2
2
4
3 Shares
5
2
1
6
3 Comments
5
1
7
3
2
3. What do I say?
32

33. Agenda
33
1.Why use social media?
2.The top social networks
3.What do I say?
4.Get started today
3. What do I say?

34. 4. Get started today
Tip 1: Create your page
• Page vs. profile
• Facebook.com/pages/create
• Fill out info
• Add logo and cover photo
Start with Facebook
34

35. 35
4. Get started today
Tip 2:Tell people you’re there!
• Email marketing
• Website/blog
• In your store/office
• Business cards
• Add social links to everything
• Follow your best customers and
engage them
Start with Facebook

36. 36
4. Get started today
Tip 3: Start posting
• Post 1-2 X per day
• Use the 50% 30% 20% rule
• Pay attention to likes, comments
and shares
• Ask your audience
Start with Facebook

37. 37
4. Get started today
Tip 4: Repurpose everything
Start with Facebook

38. 4. Get started today
Tip 5: Make social media...
38
Start with Facebook

39. 4. Get started today
work for you.
39
• Share email newsletters
• Post offers
• Share photos
• Give advice
• Ask questions

40. 40
4. Get started today
Tip 6: Save time with simple tools
• Schedule your posts with Facebook or
Hootsuite
• Set up searches to monitor what others are
saying
• Spend 20 minutes at a time, 3-5 times a
week
Start with Facebook

41. 4. Get started today
41
M T W T F
Time: morning Time: noon Time: morning Time: noon Time: noon
Post: Monday
motivation quote
Post: Check out these
tips
Post: Interesting fact Post:What’s new at
our business
Post: Just for fun!

42. 4. Get started today
42
M T W T F
Time: Time: Time: Time: Time:
Post: Post: Post: Post: Post:

43. 43
4. Get started today
Don’t forget about email

44. Use social to drive people back to your email list.
44
4. Get started today
Install a Sign-up Form App to FBFacebook
Business Page
Create fun posts with a request to subscribe – try using imagesSocial media
platforms
Include a sign-up form URL in profile bioInstagram
Create a beautiful image detailing how to subscribe – include link in
commentPinterest
Bio pages Include a sign-up form URL in profile bios to gather most interested
subscribers

45. 45
4. Get started today
Get fans’ attention with the FacebookSign-up FormApp.

46. 4. Get started today
46
Extend your reach with theSocialShare tool.

47. 47
4. Get started today
Use your Facebook and Instagram photos in your emails.

48. 48
• Use the Share Bar
• Ask people to like, share,
retweet, pin
• Add social media buttons
4. Get started today
Emails with social sharing buttons increase
click-through rates by 158%

49. Next steps
49
1. Decide which social networks are right for you
2.Just beginning? Start with Facebook
3. Make it easy for people to find and follow you
4.Use the 50% 30% 20% rule for content
5.Schedule out your posts, plan weekly
6.Repurpose your emails, promotions on social

50. BE A MARKETER
All it takes is Constant Contact®
#BeaMarketer

51. Resources
51
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