Slides used in the Backbase webinar 'The Uberization of Banking' for the second part, presented by Jelmer de Jong.

1. BACKBASE: Regain Control of Your Digital Strategy

2. Customer Behavior : Shift to Digital
“.”2

3. Omni-Channel Customer Journey
1) Pursue an Omni-Channel Delivery Model
3

4. Outside-in Approach : Start with the Customer
4
Every Journey Start with the Customer…
Technology
Systems
Processes
Mind Devices Applications Companies

5. And Requires Hard Work at Infra Level…
5
The hard work
happens here
Technology
Systems
Processes
Mind Devices Applications Companies

6. Online
Banking
1
Eliminate Silos
6
Challenge : How to Eliminate Silo’s?
Mobile
Banking
1
Online
Banking
2
Mobile
Banking
2
ATM
Kiosk
CCC
Branch

7. Existing
Systems
Processes
IDM
SSO
CRM
Eliminate Silos
Omni-Channel Digital Banking
7
Backbase DBP
Fast &
Frictionless
Personal &
Relevant
Superior
Experience
Any Time
Any Place
CRM
Integration
Security &
Compliance
Process
Integration
Application
Integration

8. Key Digital Ingredients: Regain Control

9. CXP Services
Digital Banking with Backbase DBP
Digital Banking
Services
3
2
1
4
Launchpad
Retail | Wealth | Commercial
Existing
Core Systems
Widget Widget
CXP Manager
Digital Banking
Apps
• Money Movement
• PFM
• Loyalty
• E-Statements
5
Backbase DBP

10. Launchpad: User Experience Accelerators
Backbase DBP
10
LAUNCHPAD
Retail | Wealth | Commercial
1
Customer
In control

11. Backbase DBP
CXP: Omni-Channel Experience Orchestration
CRM
Security Services
Content
Repository
Analytics
Personalization ServicesIntegration Services Content Services
Existing
Systems SSO IDMESB
Mobile SDKPublishing ServicesPresentation Services Search Services
Customer Facing Apps
CXP Services
2
IT
In control

12. Backbase DBP
CXP Manager: Take Control of your Digital Strategy
12
CXP Manager
(Digital Managers)
Business
In control
3

13. Backbase DBP
Digital Banking Services: Accelerate Innovation
Core Systems
Core
Systems
Digital
Banking
Services
• Launchpad
• CXP Services
• Banking: Transactions, Cleansing,
Categorize, Enrich, Savings, Budgets,
Payments, Accounts, Entitlements, …
• Universal: Alerts, Notification, Message
Center, Auditing, Contacts, …
• Re-Use & Rationalize
Existing Systems
Web Mobile Branch
Widget Widget Widget Widget
API API API
Digital Banking Services4
CXP Integration Services

14. Backbase DBP
Banking Marketplace: Ready to Go Banking Apps
5

15. We Are Backbase

16. Customer Experience Solutions. Delivered.
INDUSTRY RECOGNITION
16
Gartner Magic Quadrant for
Horizontal Portal Software
Jim Murphy (October 2015)
“Backbase is among the most
highly regarded user experience
platform vendors in time to
implement”.
ü Strong momentum since 2010
ü Lean User Experience Platform
”Most Visionary Vendor”

17. Customer Experience Solutions. Delivered.
INDUSTRY RECOGNITION
17
Forrester Market Wave for Omni-
Channel Banking Solutions
Jost Hopperman (September 2015)
“Backbase leads the Pack”.
ü Broad business capabilities,
ü Rich customer experience,
ü Very solid technology and
architecture
“Backbase = Omni-Channel Leader

18. Customer Experience Solutions. Delivered.
INDUSTRY RECOGNITION

19. Why Backbase
Mission : Make you a Digital Leader

20. Q&A

21. Thank you!
Jelmer de Jong, Fintech Consultant, jelmer@backbase.com