4. Disruption : Mobile takes the World by Storm
100%
90%
80%
20%
70%
30%
60%
40%
50%
50%
40%
60%
30%
70%
80%
20%
90%
10%
0%
Times
Branch
Phone
ATM
Tablet
Mobile
0%
10%
100%
Challenge
1-2 Times per Year
5-10 Times per Year
3-5 Times per Month
7-10 Times per Month
20-30 Times per Month
5. Mission
Help Financials to Create, Manage, and Optimize
their Digital Omni-Channel Future…
Our Mission:
6. BACKBASE CXP
Paradigm Shift : The Outside-In Approach
Customer
Experience
Platform
PRODUCTS
& IT SYSTEMS
Existing Systems
(Product Centric)
Outside-In
Customer Enablement
Inside-Out
Web / Mobile Enablement
7. BACKBASE CXP
7
Outside-In = Customer Centric
Customer Oriented Functions
Back Office Functions
Customer
Experience
Platform
PRODUCTS
& IT SYSTEMS
Existing Systems
(Silos)
9. Omni-channel
Re-Usable
Widgets
Widgets
Widgets: Experience Building Blocks
9
PERSONALIZATION
1:1 Marketing
(targeting, segmentation)
COMMUNICATION
Chat, Mail, SMS
BANKING SYSTEMS
Transactional
FORMS
Origination, Self-Service, etc.
CONTENT
3RD PARTY APPS
PFM, Portfolio, etc.
CRM SYSTEMS
CRM, Social, etc.
Re-use Across Channels
10. Widgets
Widgets – Customer Experience Building Blocks
10
Live Demo : https://www.postfinance.ch/ap/ga/fp/demo/login?WT.ac=wsokcontainer_demo_EF_en
18. Fast Time To Market
Launchpad for Wealth Management
18
§ Portfolio Viewer / Manager
§ Financial News
§ Message & Alerts
§ Research Materials
§ Advisor Communication
§ Secure Document Exchange
§ Market Information
§ Simple Payment (SEPA)
19. SOME OF OUR CUSTOMERS
Over 50 Major Financials Rely on BACKBASE
19
20. Customer Experience Solutions. Delivered. Analyst Recognition
20
“Backbase is Most Visionairy”
Gartner Magic Quadrant for
Horizontal Portal Software
Jim Murphy (October 2014)
“Backbase is among the most
highly regarded user experience
platform vendors in time to
implement”.
ü Strong momentum since 2010
ü Lean User Experience Platform
21. Customer Experience Solutions. Delivered. INDUSTRY RECOGNITION
“Backbase is Market Leader”
Decision Matrix: Selecting Next
Generation Digital Banking
Channel Platform
Yaroslaw Knapik (December 2013)
We believe Market Leaders are
worthy of a place on most
technology selection shortlists.
The vendor has established a
commanding market position with
a product that is widely accepted
as best-of-breed."