Backbase is going to present multiple customer cases for Mobile Banking and multi channel publishing. Your customers are now accessing your online banking portal using a variety of devices: desktop, tablets and smartphones. You now need a single, cohesive platform to deploy your eChannel across these multiple devices. Learn how to develop a context-aware portal, one that provides your customers with an optimized and personal environment on any device, any time and anywhere.
7. Vision (2) : Multi-Channel Interaction CCC Branch Visitor / Customer Advisor Agent Integrated Information., accessible from a single point SAME INTERFACE ACCESS RIGHTS INFORMATION TOOLS Access depending on authorization Level The right info, to the right user, at the right time The right functionality, to the right user, at the right time Mobile Web
8. Vision (3) : One Platform , Multiple Devices Desktop Tablets Smartphone BACKBASE Bank 2.0 Portal Social Networks Cloud Content, Data & Services Enterprise Content, Data and Applications unified desktop Front Office
9. Vision (4) : Widgets Re-usable Mini Apps Bank 2.0 Portal Public Website Online Banking CCC / Branch Portal Mobile Banking 1:1 customer treatment (targeting, segmentation) Business Rules collect customer preferences (implicit & explicit) Customer Profile Transcational Core Banking CRM, … Other Back-end Functions PFM, … 3 rd Party Functions Consistent across Channels Content Simulation, Calculators, … Advisory Tools Re-Usable Widgets
10. Vision (5) : One Customer Engagement Platform Web Site 1.0 Core Banking Systems & Processes Customer Engagement Platform Superior Experience Any Place Any Device Personalization & Targeting Application Integration Easy Portal Management Social Integration Customer In Control Interactive Forms & Calculators
12. Mobile Strategy : Approach Matrix SMS Experiences where the goal is to alert users of new information Website Experiences where the goal is to provide users with basic information Widgets Experiences where the goal is to offer users easy to use mini apps Native App Experiences that take advantage of the capabilities of the native device
14. Mobile Strategy : Ubiquity Principle Ubiquity Principle The easiest approach to produce quality content and services for the largest available audience, will always win
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19. Ubiquity Principle : (4) Customer Expectations “ Customers expect things just to work”