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DIGITAL STRATEGY 
FOR MUSICIANS 
[NOVEMBER 7, 2014]
FRAMEWORK 
IN THE DIGITAL ERA, IT IS VERY IMPORTANT FOR BRANDS TO POSITION AND PROJECT COMPREHENSIVELY ON EVERY ONLINE MEDIUM 
• WEBLOG 
• PR 
• SOCIAL MEDIA 
• MAILING LISTS 
• ADS & CAMPAIGNS
WEBLOG 
COMMONLY KNOWN AS WEBSITE, WHERE THERE IS AN ACTIVE OPERATIONS OF THE BLOG PAGE. NOTE THE FOLLOWING ON IT: 
• BIO [LONG AND SHORT VERSIONS] 
• UPCOMING EVENTS 
• DISTINCT SOCIAL PLUG-INS 
• BLOG PAGE 
• PODCAST & GALLERY 
• CONTACT PAGE
PR 
LETS GET ON THE NEWS! 
• NEWS RELEASES 
• INTERVIEWS 
• GUEST WRITINGS 
• CHARITIES 
• EVENTS 
• BUZZ
SOCIAL MEDIA
PLATFORMS 
THERE ARE A LOT OF PLATFORMS, IT IS VERY IMPORTANT TO HAND PICK THE PLATFORMS THAT WILL HELP THIS SECTOR 
• TWITTER 
• INSTAGRAM 
• GOOGLE+ 
• FACEBOOK 
• SOUNDCLOUD 
• YOUTUBE
PLATFORM: TWITTER 
GUIDELINES 
• TWITTER ACCOUNT SHOULD BE HANDLED ONLY BY THE INDIVIDUAL. 
• GET INVOLVED IN SOME REGULAR TRENDING CONVERSATIONS (OF THE 
INDIVIDUAL’S INTEREST), SPEND 10 MINUTES THRICE A DAY. 
• ACCOUNTS SHALL BE LINKED [VIA SOCIAL ENGAGEMENT TOOLS] FOR THE 
RELEVANCE OF THE POSTS ON EVERY PLATFORM. 
• PRIMARY PLATFORM FOR BRIEF (NEWS) UPDATES FROM THE INDIVIDUAL
PLATFORM: INSTAGRAM 
• SOCIAL MEDIA PLATFORM FOR PHOTO AND 30 SECOND VIDEO SHARING. 
• RECOMMENDED TO LINK WITH FACEBOOK AND TWITTER FOR PHOTO UPDATES. 
• SHALL BE HANDLED ONLY BY THE INDIVIDUAL ONLY 
• PRIMARY ACCOUNT FOR PHOTO UPDATES FROM THE INDIVIDUAL.
PLATFORM: GOOGLE+ 
• A FACEBOOK-LIKE SOCIAL MEDIA PLATFORM THAT ENABLES INDIVIDUALS TO 
LINK THEIR WEB PRESENCE AND RANKING. 
• OPTION OF DIRECT E-MAIL OF THE UPDATES ON THE WEBSITES AND SOCIAL 
MEDIA 
• PROFILE SHALL BE MANAGED BY THE INDIVIDUAL WHILE THE PAGE SHALL 
UNDERGO A STRATEGY [SIMILAR TO FACEBOOK]
PLATFORM: FACEBOOK 
• PROFILES [PERSONAL] SHALL BE MANAGED BY THE INDIVIDUAL WHILE THE PAGE 
[PROFESSIONAL] SHALL BE MANAGED BY THE AGENCY. 
• THE PAGE WILL HAVE TO UNDERGO A CERTAIN STRATEGY 
• MODERATION SHOULD BE DONE WHEN REQUIRED.
PLATFORM: SOUNDCLOUD 
• SOCIAL PLATFORM FOR SHARING SOUNDS SUCH AS AUDIO TEASERS/ALBUMS, 
RADIO INTERVIEWS AND CONVERSATIONS
PLATFORM: YOUTUBE 
• VIDEO UPLOADING PLATFORM FOR THE UPLOADS OF CONVERSATIONS, 
INTERVIEWS, CAMPAIGNS AND SNIPPETS FROM THE CONCERTS.
PLATFORM: LINKEDIN 
• AS THEY SAY, EXPAND YOUR PROFESSIONAL NETWORK. MIGHT BE OF LESSER USE 
IN INDIA, BUT IS A COMPREHENSIVE PLATFORM TO LET YOUR PERSONA ON WEB 
TO HAND-SHAKE WITH INDIVIDUALS. 
• CONNECT, CONNECT, CONNECT. INTERACT ON RELEVANT CONVERSATIONS 
ATLEAST ONCE A WEEK.
BLOG 
• THE PRIME FOCUS IS TO BE VERY ACTIVE ON BLOG PAGE OF THE WEBSITE WITH 
MULTIPLE CATEGORIES OF THE INDIVIDUAL’S INTEREST WHERE AGENCIES SHALL 
JOINTLY INVOLVING IN GETTING THE PAGE ACTIVE. 
• THE PAGE SHOULD BE SOCIAL MEDIA FRIENDLY, WITH SOCIAL PLUGINS.
THE PLAN
TUTORIAL/CONVERSATION 
• A DAILY OR AN ALTERNATE DAY OR WEEKLY TUTORIAL ON A SPECIFIC ACTIVITY, 
STARTING FROM THE BASICS. 
• THE TUTORIAL SHALL BE A VIDEO WHERE A SEQUENCE OF ATTRIBUTES 
PERTAINING TO MUSIC GENRE OR INSTRUMENT IS DISCUSSED ON A 
CONVERSATION. 
• THE CONVERSATION SHOULD BE MORE SPECIFIED AND SHOULD BE ACROSS A 
SPECIFIED PERIOD.
EVENTS AND CAMPAIGNS 
• CREATIVES WITH RESPECT TO THE EVENTS AND CAMPAIGNS AS BOTH ARE DONE 
ON A REGULAR BASIS. 
• SOCIAL MEDIA CHAT WITH THE ENTHUSIASTS FROM TIME TO TIME FOR A 
BETTER CONNECT [ESPECIALLY AS AN ACTIVITY OF LEVERAGING WITH AN EVENT 
PROMO]
BACK STAGE AND REHEARSALS 
• A PICTURE OR A SHORT CONVERSATION RECORDED OR A 30 SECOND VIDEO 
THAT ARE CANDID [WITH DISTURBANCES] PRIOR TO A CONCERT, DURING ITS 
PREPARATIONS.
MISCELLANEOUS 
• MYSPACE 
• OKLISTEN 
• SPOTIFY 
• LAST.FM 
• REVERBNATION 
• OURSTAGE
ADVERTISEMENTS 
• PREFER FREE EVENT LISTINGS [FROM THIRD PARTIES] 
• NEGOTIATE A GOOD DEAL, STANDING ON THE CLAUSES 
• HAVE A SPECIFIED AND TARGETED AUDIENCE 
• BE MORE SOCIAL AND MONITOR THE PROGRESS 
• BE ROI CONCIOUS
LETS GO… 
Write to: 
balaji@insightz.co 
http://balajivijayaraghavan.com

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Digital strategy for musicians

  • 1. DIGITAL STRATEGY FOR MUSICIANS [NOVEMBER 7, 2014]
  • 2. FRAMEWORK IN THE DIGITAL ERA, IT IS VERY IMPORTANT FOR BRANDS TO POSITION AND PROJECT COMPREHENSIVELY ON EVERY ONLINE MEDIUM • WEBLOG • PR • SOCIAL MEDIA • MAILING LISTS • ADS & CAMPAIGNS
  • 3. WEBLOG COMMONLY KNOWN AS WEBSITE, WHERE THERE IS AN ACTIVE OPERATIONS OF THE BLOG PAGE. NOTE THE FOLLOWING ON IT: • BIO [LONG AND SHORT VERSIONS] • UPCOMING EVENTS • DISTINCT SOCIAL PLUG-INS • BLOG PAGE • PODCAST & GALLERY • CONTACT PAGE
  • 4. PR LETS GET ON THE NEWS! • NEWS RELEASES • INTERVIEWS • GUEST WRITINGS • CHARITIES • EVENTS • BUZZ
  • 6. PLATFORMS THERE ARE A LOT OF PLATFORMS, IT IS VERY IMPORTANT TO HAND PICK THE PLATFORMS THAT WILL HELP THIS SECTOR • TWITTER • INSTAGRAM • GOOGLE+ • FACEBOOK • SOUNDCLOUD • YOUTUBE
  • 7. PLATFORM: TWITTER GUIDELINES • TWITTER ACCOUNT SHOULD BE HANDLED ONLY BY THE INDIVIDUAL. • GET INVOLVED IN SOME REGULAR TRENDING CONVERSATIONS (OF THE INDIVIDUAL’S INTEREST), SPEND 10 MINUTES THRICE A DAY. • ACCOUNTS SHALL BE LINKED [VIA SOCIAL ENGAGEMENT TOOLS] FOR THE RELEVANCE OF THE POSTS ON EVERY PLATFORM. • PRIMARY PLATFORM FOR BRIEF (NEWS) UPDATES FROM THE INDIVIDUAL
  • 8. PLATFORM: INSTAGRAM • SOCIAL MEDIA PLATFORM FOR PHOTO AND 30 SECOND VIDEO SHARING. • RECOMMENDED TO LINK WITH FACEBOOK AND TWITTER FOR PHOTO UPDATES. • SHALL BE HANDLED ONLY BY THE INDIVIDUAL ONLY • PRIMARY ACCOUNT FOR PHOTO UPDATES FROM THE INDIVIDUAL.
  • 9. PLATFORM: GOOGLE+ • A FACEBOOK-LIKE SOCIAL MEDIA PLATFORM THAT ENABLES INDIVIDUALS TO LINK THEIR WEB PRESENCE AND RANKING. • OPTION OF DIRECT E-MAIL OF THE UPDATES ON THE WEBSITES AND SOCIAL MEDIA • PROFILE SHALL BE MANAGED BY THE INDIVIDUAL WHILE THE PAGE SHALL UNDERGO A STRATEGY [SIMILAR TO FACEBOOK]
  • 10. PLATFORM: FACEBOOK • PROFILES [PERSONAL] SHALL BE MANAGED BY THE INDIVIDUAL WHILE THE PAGE [PROFESSIONAL] SHALL BE MANAGED BY THE AGENCY. • THE PAGE WILL HAVE TO UNDERGO A CERTAIN STRATEGY • MODERATION SHOULD BE DONE WHEN REQUIRED.
  • 11. PLATFORM: SOUNDCLOUD • SOCIAL PLATFORM FOR SHARING SOUNDS SUCH AS AUDIO TEASERS/ALBUMS, RADIO INTERVIEWS AND CONVERSATIONS
  • 12. PLATFORM: YOUTUBE • VIDEO UPLOADING PLATFORM FOR THE UPLOADS OF CONVERSATIONS, INTERVIEWS, CAMPAIGNS AND SNIPPETS FROM THE CONCERTS.
  • 13. PLATFORM: LINKEDIN • AS THEY SAY, EXPAND YOUR PROFESSIONAL NETWORK. MIGHT BE OF LESSER USE IN INDIA, BUT IS A COMPREHENSIVE PLATFORM TO LET YOUR PERSONA ON WEB TO HAND-SHAKE WITH INDIVIDUALS. • CONNECT, CONNECT, CONNECT. INTERACT ON RELEVANT CONVERSATIONS ATLEAST ONCE A WEEK.
  • 14. BLOG • THE PRIME FOCUS IS TO BE VERY ACTIVE ON BLOG PAGE OF THE WEBSITE WITH MULTIPLE CATEGORIES OF THE INDIVIDUAL’S INTEREST WHERE AGENCIES SHALL JOINTLY INVOLVING IN GETTING THE PAGE ACTIVE. • THE PAGE SHOULD BE SOCIAL MEDIA FRIENDLY, WITH SOCIAL PLUGINS.
  • 16. TUTORIAL/CONVERSATION • A DAILY OR AN ALTERNATE DAY OR WEEKLY TUTORIAL ON A SPECIFIC ACTIVITY, STARTING FROM THE BASICS. • THE TUTORIAL SHALL BE A VIDEO WHERE A SEQUENCE OF ATTRIBUTES PERTAINING TO MUSIC GENRE OR INSTRUMENT IS DISCUSSED ON A CONVERSATION. • THE CONVERSATION SHOULD BE MORE SPECIFIED AND SHOULD BE ACROSS A SPECIFIED PERIOD.
  • 17. EVENTS AND CAMPAIGNS • CREATIVES WITH RESPECT TO THE EVENTS AND CAMPAIGNS AS BOTH ARE DONE ON A REGULAR BASIS. • SOCIAL MEDIA CHAT WITH THE ENTHUSIASTS FROM TIME TO TIME FOR A BETTER CONNECT [ESPECIALLY AS AN ACTIVITY OF LEVERAGING WITH AN EVENT PROMO]
  • 18. BACK STAGE AND REHEARSALS • A PICTURE OR A SHORT CONVERSATION RECORDED OR A 30 SECOND VIDEO THAT ARE CANDID [WITH DISTURBANCES] PRIOR TO A CONCERT, DURING ITS PREPARATIONS.
  • 19. MISCELLANEOUS • MYSPACE • OKLISTEN • SPOTIFY • LAST.FM • REVERBNATION • OURSTAGE
  • 20. ADVERTISEMENTS • PREFER FREE EVENT LISTINGS [FROM THIRD PARTIES] • NEGOTIATE A GOOD DEAL, STANDING ON THE CLAUSES • HAVE A SPECIFIED AND TARGETED AUDIENCE • BE MORE SOCIAL AND MONITOR THE PROGRESS • BE ROI CONCIOUS
  • 21. LETS GO… Write to: balaji@insightz.co http://balajivijayaraghavan.com