Top 50 seo interview questions and answers in 2021

Top 50 SEO Interview
Questions and
Answers in 2021
www.bangaloredigitalmarketing.com

SEO Interview
Questions for Freshers

If you're looking for the SEO job at the beginner stage, be prepared for your
interview in advance by preparing the following SEO interviews questions for fresh
graduates or for those who are just beginning. A majority of them are suitable SEO
interview questions for people with one year of experience, and are designed for
those with a strong background in SEO or a real-world experience.

1. What is the key to making a website search
engine user-friendly?
Many factors contribute to making a site search engine-friendly, including
keywords and quality content such as titles, metadata, and more. A website must
have these elements to be considered by search engines and thus is found by a
person.
2. What is the best way to measure SEO
performance?

It is possible to answer this question in relation to the kind of company you're
interviewing with, since the goals may differ. There are also various methods to
evaluate important performances indicators (KPIs) as well as, consequently their
effectiveness.

When conducting any SEO interview, potential responses could include the
increase in traffic to a site or a specific landing page or landing page, increasing
conversions like sales or newsletter sign-ups and increasing the number of links
that are inbound or driving traffic for the specific keyword or increasing the
number of referrals. It's crucial that an SEO professional's actions result in
determine if the strategies and strategy must be altered to be successful.
3. How did you get started with SEO?

It is obvious that this is contingent on your personal circumstances, but it's
important because employers want to be sure that you're proficient in SEO most
effective practices. If you were learning SEO off out of the blue in your last job, due
to the fact that someone else had to learn it the job, a potential employer might
question the level of expertise you have to offer. If that's the case, apply for
certification

4. Which SEO tools do frequently make use of?

You'll probably have tools that you are familiar with, and you'll be able to speak
about them. If you don't have any tools due to being new to SEO, you should look
into the various Webmaster Tools Google provides along with the tools provided
through Moz.
5. What is the best way to do your search terms?

Like the one above the answer could be different. You'll need to state what tools
you utilize to research, as well as the way you approach it. If, for instance, you
utilize Google Keyword Planner to do your research on keywords and you're able
to answer that question, then it's the right choice to the tool you use. However, you
need to explain the method you use to do it. It is important to demonstrate that
you have done more than just guess keywords and then type it into the tool , then
check the results.

For instance, maybe you make use of personas to look at the potential issues a
prospective client might face and then search for keywords related to the topic.
Also, you should explain how you look at longer phrases in addition to search
volume as well as the competitiveness of a term. You should demonstrate that you
know how to determine the ideal search engine optimization, which is in which the
keyword is narrower, to be more specific and has a high search volume, yet isn't
extremely competitive.
5. What is the best way to do your search terms?

Like the one above the answer could be different. You'll need to state what tools
you utilize to research, as well as the way you approach it. If, for instance, you
utilize Google Keyword Planner to do your research on keywords and you're able
to answer that question, then it's the right choice to the tool you use. However, you
need to explain the method you use to do it. It is important to demonstrate that
you have done more than just guess keywords and then type it into the tool , then
check the results.

6. How do you define link-building? And why is it
important?

Google exists to help the user. This means that Google continuously tries to figure
out which results are the most relevant for the user at the time at which they are
available. Alongside relevancy, Google considers credibility too. The search engine
also looks to determine if other sites have linked to your site. If they have, it means
that your content is worth linking to and therefore more trustworthy in comparison
to websites which is not linked to externally. In simple terms link building is what
SEO experts are doing to gain hyperlinks to their sites to enhance the search
engine results.

7. What is a backlink?

A backlink is the term we use to refer to as the links that we can get into websites
that originate from an outside source, as described in the link building.
8. What exactly is speed of page? what is the
significance of it?

Page speed is the measure of how quickly your site loads for users and is
something Google considers when ranking websites as the faster load time of a
page will improves user experience. If you are asked by an interviewer what you
could do to improve page speed explain how you've accomplished this before
using examples, such as decreasing the size of images, making compression
possible or redirects, getting rid of rendering-blocking JavaScript and leveraging
browser caching, improving the speed of response for servers by using a content
distribution system that compresses files optimize your code, and so on.

9. What methods do you employ to redirect a web
page?

In general it is the most effective method to redirect an entire page, so that you do
not lose any SEO which has been built up.
10. What is SEO for your video?

Videos are becoming more popular on the internet that can enhance SEO if the
videos created are noticed and thus shared and backlinks. However, to get the
video noticed, it may require SEO to be found and Google cannot watch videos. It's
the same type of data as websites that use text to rank for a video. Incorporating
the transcript as text is an easy method to optimize videos since search engines
are able to crawl the text. Also that the same amount of attention should be given
to the keywords, page titles as well as descriptions.

11. What meta tags matter?

Meta tags have evolved since SEO has become a norm however, two are still
crucial titles for the page and meta descriptions. Make sure to use these when you
are answering the interview question. The title of the page (sometimes referred to
as SEO title) is an essential element in ranking, but it's also crucial because it's the
title that is displayed in the Search Results Page (SERP). It should use a keyword for
it to rank well on Google however, it should be attractive enough that a person is
inclined to click it. Meta description doesn't influence ranking, however it is also a
factor in the SERP since it has to inspire the user to choose the result. Also, you
should mention that Google recently increased the character limit of meta
descriptions from the 280-320 mark (no one is certain of the exact number yet).

12. What is the main difference between do-follow
or no-follow, and what is their purpose?

Nofollow links exist due to the fact that it isn't our intention to have every page or
hyperlink to become something that a search engine can crawl and rank. Thus, no-
follow links warn search engines that they should not follow specific link. The link
can still be clicked to a person but it's not being tracked by bots. On the other
hand any other link could be considered to be do-follow links even though they do
not need special characteristics to instruct search engine bots to follow them. They
are automatically following them.

13. Which SEO factors aren't under your control?

The largest SEO factor that's you cannot control is Google! What exactly Google
determines which websites to rank is unclear. Google does not release available
the search algorithms that it employs, but SEO experts have identified the best
practices that we use to get outcomes. It is true that Google isn't a fan of young
sites that haven't been tested and proven and you're not able to influence the
search results if you're creating your own site. It is also impossible to force people
to connect to your website or share content on it or spend more time on your
website or return to your website on a subsequent visit. Google considers each of
these elements and, in the ideal scenario, a marketing department is at work to
develop content and user experiences that help achieve these goals, but these are
outside the control of an SEO person.

14. What is on-page vs off-page SEO?

This brings us back to the issue of the variables that are out that of your reach. On-
page SEO encompasses the aspects that you manage, like keywords as well as
page structure, content the internal link, page load times as well as other factors.
Off-page SEO encompasses the factors that aren't your influence, like backlinks.
15. What are the most harmful black-hat SEO
techniques to stay clear of?
It is ideal to not interview with an organisation that endorses any of the black-hat
SEO methods however, it could be a tricky question to determine if you would
make use of them. Cloaking, keyword stuffing copying content from a different site
trading or exchanging hyperlinks, buying links concealing text, or making use of a
link farm are all methods that are shady and are not favored by Google and
penalized.

16. What is the connection with SEO as well as
SEM?
SEO is a shorthand for search engine Optimization and SEM is Search Engine
Marketing. The major distinction between the two are that SEO is free , while SEM
is paid for. SEM is a form of pay-per-click marketing and display ads that can be
purchased. While there are some differences between them the two, they perform
best when they are when they are working in tandem.

17. What are the essential qualities required to be
successful in the SEO job according to your
experience?
This is a question that requires an answer that is subjective, however you may want
to think about the various abilities needed to excel at this sort of work. A SEO
professional should have excellent research abilities first in addition to having
excellent analytical skills. The ability to recognize trends and be able to adapt to
changes is equally important. When you are thinking about the answers on the
SEO questions, think about your advantages in your role as an SEO professional.
Can you incorporate those strengths into the answer?
The SEO questions for interviews listed above are targeted at professionals who
have one year of experience. They're probably transitioning into SEO in the
process of building the foundation for a job in the field of digital marketing and
might have only an accreditation and not a track record of repute. For those who
have more knowledge, check out these sophisticated SEO interviews.

SEO Interview Questions for Analysts
If you’re applying for an SEO analyst or specialist position, you should review the
more advanced SEO interview questions below, because you probably won’t be
asked about the beginner level SEO topics covered above.
1. What training do you have as an SEO analyst or
specialist?
This is a question only you can answer, but be prepared to answer it in a way that
emphasizes your experience and any advanced SEO training you’ve done.

2. What kind of analytics do you perform and what
do you look for?
Because of the job you’re applying for, you might be asked several of these types of
SEO analyst interview questions. Be ready. Talk about the tools you use for
analytics, what you look for, and how you use those metrics to measure results and
plan to make changes.
3. What SEO metrics don't receive enough focus, in
your opinion?
Based on the question above the answer will be by referring to your personal
experiences. It could be the case that there are some features in Google Analytics
that many people aren't familiar with or become too caught up in the minutiae and
don't pay attention to the big picture. Or maybe they don't align analytics with your
SEO strategy. Answer the question in the way you feel is appropriate however, be
prepared to address it.

4. What is the meaning of keyword stemming and
why is it important?
Keyword stemming adds to the word's stem. For instance, if you were using the
word interview as the stem, other variations could include interviews, interviewers,
and interviewing. Utilizing keyword stemming can help you make use of specific
keywords to your website without having to use keyword stuffing or ending with
content that is not read correctly.
5. What's the single most crucial aspect to be
looking for when researching keywords?
It's a personal question! For those who are new to SEO tend to concentrate on the
most popular keywords, without taking into account the competition of that
particular keyword. Hence, that's something you can discuss. Relevancy and search
volume are additional factors to consider discussing.

6. What's a canonical question?
The canonical issue occurs when you appear to have duplicate content. (Google
penalizes for duplicate content.) This might happen if you have different versions
of a URL pointing to the same webpage
7. What have you done to deal with penalties for
linking?
We're hoping you didn't have any penalties for linking imposed at you from Google
because of your SEO efforts. If you do, you may want to be clear with your
interviewer! Discuss the actions you've taken to identify negative links, and then
repair them if possible or disavow them if you cannot.

8. What Webmaster application do you employ and
the reason for it?
Google has a variety of useful tools! Show your knowledge and your proficiency
when you answer this question.
9. How does Google prefer to go about for
configuring mobile websites?
Google prefers that mobile sites are designed with the responsive design of web
pages.

10. What are the most interesting snippets of
information?
Rich snippets of text are the main text that appears at top of organic search
results, appearing in boxes, and occasionally using an image. Webmasters may use
structured data to label information so that search engines are able to easily
determine the kind of content and display it in rich snippets. Rich snippets do not
form an SEO feature, however if employed, they will provide higher rankings on
SERPs.

11. Why should you be aware of backlinks to
competitor' sites?
Analyzing competitors sites is a great method to conduct a competitive analysis to
see the possibility of emulating the way they do things.
12. What exactly is an audit of links? what are the
reasons to conduct one?
Link audits are basically an audit of links to your site, or backlinks. SEO experts
conduct audit links prior to launching an SEO link building campaign however, they
also want to ensure that your external link is of the highest quality that you need to
assist with SEO.

13. Which are the biggest Google updates that have
affected SEO?
Panda as well as Penguin were two of the most important Google updates, even
though Google is always making adjustments to its algorithm. Panda was launched
in the year 2011 and targeted low-quality content. The Penguin update was
launched on December 12, 2012 with the intention of focusing spammy link
building strategies. Both are frequently maintained by Google.
14. What has Hummingbird changed the face of the
search industry?
In 2013, Hummingbird has contributed to making search contextual, allowing us to
move away from a strict adherence to the use of keywords and towards
understanding the searcher's intentions.

15. What are accelerated mobile webpages (AMP)?
MP is a project of Google back to promote pages that load fast on mobile devices.
16. How can you stay current with the constant
algorithm updates?
You'll need you to address this issue using the sources you depend on to get the
latest SEO news in addition to Google news.

17. What are your criteria for measuring the
effectiveness of your role as an SEO specialist or
analyst at the company we work for?
Like the previous answer it's subjective, but you should be prepared to answer this
question by demonstrating you are aware of SEO's role in the larger big picture.
Discuss aligning with business objectives, reaching goals and achieving results and
instead of "winning more searches."
These are some suggestions for SEO interviews for professional who have around
three years of work under their belts or someone who is an SEO analyst. If you're
looking to improve your management skills, and that's the path you' going towards,
then you'll need to continue reading for SEO question and responses for
experienced executives and managers.

Technical SEO Interview Questions for Executives
If you’re interviewing for an SEO executive or manager position, you can expect to
field questions about any of the topics addressed above, as well as questions
about your management experience. As an SEO executive or manager, you’ll be
expected to know SEO basics as well as technical SEO and other aspects of digital
marketing, such as website optimization, content marketing, search engine
marketing, strategy, and analytics. You will probably manage a team of copywriters
and web developers in order to implement and achieve SEO goals for your
organization.

1. What are the most frequent SEO mistakes that
you've seen in other businesses?
If you've been a successful SEO manager or executive it should be an easy one for
you to respond! You could discuss obvious errors, such as making use of the
incorrect keywords (which is possible in many ways) Not following the changes
made by Google in the past, not optimizing your site for mobile devices, not
focusing on analytics and so on however, you should also mention other mistakes
that are specific to your particular experience.

2. What exactly is RankBrain and why is it
important?
Like many other things on Google does, nobody can define exactly what it is. The
RankBrain algorithm is part of Google's algorithm for search. This is an Artificial
Intelligence (AI) system used to analyze billions of web pages to identify which
results are most relevant, and in particular those that are brand unique and are
not necessarily linked with specific terms (to reduce explaining). There's no method
of optimizing websites for RankBrain other than to focus on high-quality content
since RankBrain is not a search engine.

3. What exactly is PageRank and why is it
important?
PageRank can be described as a measure of credibility, and it can be used to rank
your website's pages. Credibility is determined by the date of publication as well as
the quality and quantity of the content, as well as the amount of inbound links.
4. What can you do to use content marketing to aid
in SEO?
Marketing content is essential for SEO to be effective because Google requires
quality content, it provides you with material to optimize SEO, and also creates
content that other websites connect to (when executed correctly). Content
marketing is usually accomplished through blogs however content can also be
produced in other forms also, like videos, podcasts, infographics ebooks, etc.

5. What is the best way to use social media
marketing to boost SEO?
The extent that social media can influence the search results isn't known yet,
however, it is clear that social media is important. For instance, it could aid in
gaining backlinks if you share your website's content through social media sites,
and it helps build your brand which makes your site more likely to be found by
clicks that appear on the page of results for search.

6. How do you envision SEO as well as PPC
cooperating to enhance outcomes?
This is a different SEO interview question that you'll have to answer using your
experiences and knowledge, however some details you could mention are the
ways that PPC can be utilized to increase traffic, as you wait for websites designed
for SEO to begin ranking. Additionally, we don't have tools for keyword research
that are only for SEO which is why we have to utilize PPC tools. PPC is a great way
to test out a new keyword prior to committing to using it to optimize SEO.

7. What approach do you take to creating your SEO
strategy?
You'll be able to answer this question based on your personal experiences and
experiences. Some of the factors you could mention are understanding the long-
and short-term goals as well as knowing the landscape of competition as well as
the target market, and so on. However, how you as an SEO professional approach
creating the strategy will be different to the experience you have had.
8. How do you assess web analytics to gauge SEO
performance?
As part of your solution in your answer, you should discuss how you are using
Google's web analytics in order to examine direct navigation as well as referral
traffic, number of visits and conversions, the time spent on a page and so on. and
how you interpret all those data points to gauge the efficiency and effectiveness of
the SEO strategy.

9. What is your most memorable digital marketing
story of success?
Naturally, it's an extremely difficult SEO interview question that we cannot assist
you but you need to anticipate and be prepared to respond, perhaps with hard
evidence to strengthen your tale.
10. What have you learned from managing a SEO or
marketing team?
It's an extremely difficult SEO interview question that we are unable to assist you,
however you're looking for an SEO manager or executive job and you'll need to
discuss your experiences as a manager.

11. Discuss Google's plans for 2018's indexes.
Google will be launching two indexes from sometime in 2018. one for desktop
users and one for mobile .
12. What is Hummingbird?
Hummingbird was a major update to Google's search algorithm that was released
in 2013. It is a bid to move beyond the mere use of keywords and to understand
the intent of a user.
13. What is the importance of internal links?
Internal links are the links on your site that connect to other pages within your site.
Internal links assist every page on your site to be crawled and rank.

14. What is Domain Authority?
Domain Authority is a search engine ranking score created in the company Moz. It
determines how well websites will be ranked on search engine results.
15. How can you keep up in Google's evolution and
changes to the industry?
In order to answer that question, it's best to discuss the newsletters or blogs you
read likely including the most popular SEO websites like Moz and
SearchEngineLand However, it is also advisable to include other websites you
consider useful.

16. How do you envision SEO evolving in the in the
near future?
The answer to this question is more subjective and no one can blame you if that
your forecasts were not accurate But giving a thoughtfully thought-out answer
indicates that you're aware of the business. It is possible to discuss both indexes
Google will be using from the year 2018 and how it will impact mobile SEO as well
as the importance of providing an excellent user experience (and how that could
be like). Local search remains an issue of great interest as does voice-based
search. Look at the opinions of the experts prior to answering the SEO interview
questions. You'll appear to be well-informed.

Thank you
https://bangaloredigitalmarketing.com/seo-training-in-bangalore/
https://bangaloredigitalmarketing.com/digital-marketing-courses-in-bangalore/
call: 80955 38194
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Top 50 seo interview questions and answers in 2021

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