A digital community organizing workshop

1. Digital Brand Building and Communications San Francisco | Barcelona DIGITAL COMMUNITY ORGANIZING Leveraging Social Networks Barak Kassar, barak@rassak.com

2. I was minding my own business yesterday in SF

3. Hmmmmmmmm Mark! IMPROVISING

4. I’ve learned to be open to what comes thru my social nets

5. It’s often interesting!

6. Context: Rassak has helped big brands --- and startups that have put the 2.0 in web 2.0 If you’re interested: rassak.com

7. My entry point into new media.

8. Oldest media I’ve experienced. Animals (content) and walls (media/tech) didn’t change for 5,000 years! They had time to figure out how to leverage it. JackVersloot

10. 600 tweets per sec[Context: 34,000 Google searches per sec]

12. The woman next to me wants to know. She’s a community manager for a tech company with 1000 techy customers.

13. Apps [like this one that asks people to donate their FB status to a “message engine”] are powerful. They’re one way to build leverage Bonus Content: Of Qassams and Whoppers

14. So is plain old organizing!!! That’s what we’re going to talk about.

15. Before we go on, please “friend” me on FB [I’m not only telling… I’m showing]

16. And SOME of you please“like” Rassak Experience How cool is this stamp? You can get your own from Nation in the UK

17. Digital Community Organizing Checklist Ask yourself what a community is Ask why you are building a community (the non-selfish reason) Be clear about the selfish reason(s) too Map your community/network Acquire your tools

18. What is community? What Is Community? A reminder from a sign outside a church in San Francisco

19. What is community?

20. What is community?

21. What is community?

22. What is community?

23. Why building? Why? The Unselfish Version. In our case it’s “spread knowledge, promote cool and effective efforts, connect people” For Rassak… helping people/orgs express themselves For Zibkids… helping parents make their kids stronger. And kids to grow up stronger For BV… to connect parents .. Also to make kids stronger by making Parents stronger

24. Why building? Why? The Selfish Version. New and repeat business!!! For Rassak… helping people/orgs express themselves For Zibkids… helping parents make their kids stronger. And kids to grow up stronger For BV… to connect parents .. Also to make kids stronger by making Parents stronger

25. Visualizing Map your community and social networks. I don’t mean just geographically.

26. Location, location, location --- distribution distribution distribution Mapping helps you understand that Location, Location, Location = Distribution, Distribution, Distribution

27. Tools* Ears Smile Shoes Strong Arm Cellphone Camera *please note: first four items are NOT digital at all

28. First four tools for digital community organizing are NOT digital 1. Ears

29. Lachlan hardy 2. Walk Around

30. Ernst Moeksis 3. Smile

31. Bervely andPacl 4. Strong Arm* *artfully and gently

32. Let Ideas Compete 5. Cameraphone

33. Let Ideas Compete 5. Cameraphone

35. Microdynamics of each tool are DIFFERENT

36. Engage with all your heart and soul

37. Add value

38. Link others in

39. Seek distribution

41. Pics and videos worth a lot

42. Think like a planner… who is the audience, what is the strategic message, actions sought?

43. Imagine each bit of micro social content is a superbowl spot. Don’t waste it

45. Train them

46. Coach them

47. Encourage them

48. Friend them

49. Follow them

50. Lead them

52. Think about how you can help them leverage networks to grow their community and reach their goals

53. You will be videod!