In this talk, Janna Bastow gives some insight into what it's been like building ProdPad, a product that's designed for product managers.

1. Howto:BuildaProduct
forProductManagers

2. Hey,I’m
JannaBastow
Talk to me about product
+
Say hi at @simplybastow!

3. WhatisaProductManager?
Hat tip to Martin Eriksson, Mind the Product

4. Hardestjob
intheworld

5. HardestJobintheworld

6. YouareallRuined.
Yay, XKCD reference! http://xkcd.com/1015/

7. Data + OpinionsAnartandaScience

8. Sowhat’sitliketobuild
forProductManagers?

9. TheyUnderstandthe
Challenges

10. TheyKnowWhat
TheyWant

11. YouAreNot
YourUser

12. WhoaretheseProductPeople?
User Personas at ProdPad

13. Persona-SpecificProductDesign
From this:

14. Persona-SpecificProductDesign
To this:

15. Itdoesn’tmatter
whoyourusersare
Treat them like any other
user, listen to, and
design for their needs.

16. Thankyou!
AMA or say hi at
@simplybastow
Try ProdPad for free!
www.prodpad.com
Slides at:
bit.ly/pming-for-pms