SEO Explained

SEO Explained A beginner’s guide to understanding natural search Danielle West [email_address]

What is SEO? ,[object Object],[object Object],[object Object],[object Object],Organic search results

How are Organic Results Generated? ,[object Object],[object Object],[object Object],[object Object],Bots are software applications that run automated tasks over the Internet. The largest use of bots is in web spidering, in which an automated script fetches, analyses and files information from web servers at many times the speed of a human. All web robots or “bots”

This Process can be Broken into 3 Steps: crawling serving indexing

Crawling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Indexing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Serving ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Humans versus Robots what humans see what robots see

Page Title & Description ,[object Object],[object Object]

Positive Factors in Organic Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Negative Factors in Organic Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Flash version 9 is Search Engine friendly though text will always beat Flash & images in ranking.

Black Hat or White hat? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SEO Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Perform Site Audit ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Identify Objectives & KPIs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Analysis & Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Testing ,[object Object],[object Object],[object Object],[object Object],[object Object]

SEO-Specific Activity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Maintenance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended Reading ,[object Object],[object Object],[object Object],[object Object],[object Object]

Thanks ,[object Object],[object Object]

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