Bath thyme is a UK-based company that manufactures bath and body products in Thailand using natural ingredients and oriental flower essences. The company aims to bring exotic Asian spa experiences to consumers through its complete line of personal care items. As a higher-quality alternative to Body Shop, Bath thyme products are targeted towards consumers interested in luxurious home spa experiences who want natural products free of harsh chemicals. The company seeks to place its products in upscale spas, hotels, and retailers to make them widely accessible.
2. About Us
Bath thyme is a UK based company that manufactures
its products in Thailand. Our Manufacturer is
government certified and ships internationally across
the globe. Our products are made from all natural
ingredients and use oriental flower and plant essences
to produce the unique and beautiful scent of exotic
Asian flowers. Bath thyme is trying to bring you a
complete range of bathing products from shower gel,
bath gel, hair shampoo, conditioning moisturising, and
body scrub’s, all of our personal care products are free
from SLS, and we also have a range of aromatherapy
products such as body oil’s and essential oil’s. Bath
thyme have selected a water based scented air
freshener for our room sprays; these are chemical free
and are safe to use around your children. We also have
pillow mist which you can spray on to your pillow and
will send you off to a good nights sleep or to spray on
your clothes during the day.
Theses are high quality Spa grade products packaged
and ready for retail to the public.
Our Products are already translated and printed in
Arabic ready for the Arabic consumers.
3. Why Bath Thyme?
Bath Thyme have produced a high quality natural product.
In the UK, Body Shop is as a common high-street brand and is considered as low-
average quality products.
Bath Thyme are looking to place our products as a higher quality natural product that fits
a niche between Body Shop and the Top Names.
Thyme: is a natural herb we use in the UK with a distinctive scent and herbal health
benefits, it is pronounced as “Time” So “Bath Thyme” in the context we use it refers to
the natural benefits of our products, and also Bath Time, or time for a bath!
4. WHAT MAKES BATH THYME
PRODUCTS SPECIAL
Bath Thyme is a UK registered Company with products made to
UK standards.
Company Registration: 291156 Our products are natural products.
We use pure flower essential oils for our scents
None of our products contain SLS (Sodium Laurel Sulphate) a
sodium based foaming agent deemed irritating to the skin in the UK.
None of our products contain any harmful parabens or EDTA
(ethelenediaminetetraacetic acid) which may cause an allergic
reaction.
5. MOTIVATION & TARGET
DEMOGRAPHIC
With the introduction of bath thyme personal care products we have
targeted the higher end of the middle market. We have created
a high end quality product aimed primarily at the home spa, self
treatment concept for those who enjoy the luxuries of a professional
spa and wish to continue their weekly sessions throughout the
week at home, and perhaps indulge with some daily luxuries using
our personal care products. We are looking to place our products
in quality recommended Spas and hotels, also we wish to get into
the retail sector to make them as accessible to the consumer as
possible. The products are perhaps most suited for the 30-45
year old female demographic, due to the price bracket and the
uniqueness of the floral scents they may not be quite so appealing
to younger teenagers, however they have been extremely well
received by all who have sampled them and no amount of statistics
can compensate for personal taste.
6. TARGET DEMOGRAPHIC
We have created a high end quality product aimed primarily at the Having personally lived in the UK now for the past 20 years, it to create a complete range of products including scrubs
home spa, Targeted the higher end of the middle market. there are many aspects of my Thai heritage that I miss and and masques. The products are intended to be mild and
am very proud of that i would love to share with others. gentle for sensitive skin, we use natural ingredients and
Individuals interested in self treatment concept for those who enjoy Thailand has a wealth of beauty to contribute. There are avoid any harmful chemicals. The scents are from high grade
the luxuries of a professional spa and wish to continue their weekly many things that we specialise in and that we have that essential oils that give them an effective lingering duration.
sessions throughout the week at home, are unique to Thailand. Some examples would be Thai I want people to be able to use my products and to notice
massage and Thai Spas, famous for their efficacy and for the the difference after a single use,your skin should feel smooth
Individuals interested in daily luxuries using our personal care hospitality of the Thai people, other things would be some of and delicate afterwards. So far I have had people review
products. the exotic plants that are indigenous to the east such as the my products and have told me that after a weeks use the
lotus flower or the jasmine flower that feature so prominently spots on their back have cleared up, others have told me
We are looking to place our products in quality recommended Spas in Thai history. None of the jasmine scented products I have how wonderful their skin feels and how beautiful the scent
and hotels, also we wish to get into the retail sector to make them tried during my time in the Uk have managed to do this is. These positive reviews and success stories are the things
as accessible to the consumer as possible. beautiful flower justice. My products are based around the and keep me motivated and encourage me to continue. I
exotic scents of thai flowers such as jasmine and lotus but hope that the more people that try them and appreciate
We expect 60%-70% of our primary consumers to be most suited also other beautiful but less known scents such as Moke, them will promote them through recommendations and
for the 30-45 year old female demographic. and Kasalong. I was initially motivated to create something word of mouth as in my experience this is always the best
specialised for myself because I suffered from an under recommendation, but I still need the opportunity to reach
And a further 15%-20% to be within the 45 and over female active thyroid gland which affects my body’s balance in many these people and that’s where I hope that you can help.
demographic. ways, but I have very sensitive skin which is very easily upset
by many of the personal care products currently available
And the remaining 15%-20% to be within the 18-30 year old female on the market. I took my initial concept and expanded on
demographic.
7. BATH THYME IS A UK
REGISTERED TRADE MARK
Once we establish a connection in the interested country and
confirm trade relations then we can register Bath Thyme as a trade
mark in that country
8. Ms. Fanya Namthipaya Ms. Kamonrat Adam
Ms. Fanya Namthipaya has over 10 The restaurant quickly became and spa school in Thailand, she has EDUCATION AND QUALIFICATION CHARITY WORK AND AWARDS
years of experience in International very popular with the locals now expanded her studies in Spa • BA in Sciences and teaching from Rachapat • Research project for local Thai Spa knowledge
marketing from her educational receiving many compliments industry and received a certificate University in Phuket and career opportunities in spas for King
background, working experience and recommendations. It had of Spa health and beauty, The • Trained in beauty at Niranrant Beauty Centre in Rama 9
and she continues to demonstrate many published reviews in local school has been opened since Thailand • Received Award for best beauty products in high
her high degree of knowledge newspaper and magazines for 1997 and has earned itself a • Trained for facial massage and aromatherapy quality and best service for “ Cardera Brand” from
in marketing and contacting best thai restaurant in Edinburgh. In prestigious reputation as well as massage at Frong College, France. Wyne Berg
international clients. Since 2000 2006/07 it was awarded the “Thai being awarded an innovator in the • Trained as Specialist for “Baby face facial” at • Received Award for support and Love for Thailand
during her study time she has Select” award for “seal of approval spa industry. Belon America products society from King Rama9 at his 50th
worked for International Aviation for Thai cuisine” and many other • Trained in European facial techniques from Pure birthday.
Corporation ltd. as manager she has awards for excellence during the Bath Thyme can assist individuals skin science
dealt with contacting International time it was open. to develop their own concept • Trained in hair scalp detox and spa detox from EXPERIENCES
clients and sourcing new contracts i n c l u d i n g a l l s p a t re a t m e n t Grammer • Helped management to set up menus and trained
for ground equipments for IAC. From 2005- Present: She is the programs tailored to meet the • Trained in Beauty waxing from CWY school, therapist for Spa at Bangkok hospital
She has successfully managed Director and founder of “Bath client’s expectations and our Thailand • Consulted on LaBella Spa at C-con square,
to sell many high value items of Thyme” brand, she was responsible therapists will train the clients staff • Expert and specialist in lecturing for Services and Thailand
ground support equipment and for the packaging design, concept, to high standard in spa hospitality. marketing in Spa industry • Consulted on Tan-ta-ra at Ramkam spa heng,
holds a respected reputation with ideals and creating the overall We can also we provide a full- Thailand
Thai Airways international which theme of Bath Thyme for Spa and service consulting in all areas of RESUME • Consulted on management concepts and helped
is half privatised and government personal care products using only spa development. 1988-1990 CEO for Carra Brand, in Thailand to set up spa treatment therapist, trained the
owned in Thailand. In 2000 She the best ingredients and unique 1988-1997 CEO For CR international, Beauty entire therapists with new technique combining
accepted the “Geneva Platinum scents of exotic thai flowers, for products Thai message and European techniques to a high
Star for Quality” award in Geneva which “she is very proud to be 1997-2011 CEO of DO spa and beauty brand standard at Relex one hour for German Company.
on behalf of IAC. able to share her Thai heritage”. 2002-2003 Management for Bangkok hospital • Consulted on Bangkok and Spa in Spain
The concept of “Bath Thyme” international • Trained staffs with Thai and European technique
From 2001- June 2010: she is Home Spa products. She is 2005-2011 President a Bangkok and beauty spa massage and sourced therapist for Sa-wad-dee
established and ran “Muang Thai also the director of International school spa in Bahrain.
restaurant” in Edinburgh, UK. marketing for BANGKOK Beauty 1990-2011 President at Languages school • Trained staffs with Thai and European technique
wisdom, at Had Yai, Thailand massage and sourced therapist for Montra spa
in Australia.
9. SINGLE FRANCHISE INVESTMENTS & PROFIT: - single franchise holder; BENEFITS YOU WILL HAVE AS A MASTER FRANCHISEE ARE:
1. franchise store opening costs - from £40,000 , including - specially selected cosmetic chain stores; • Priority service due to the constant contact with Bath thyme
SELECTION CRITERIA: a. initial stock purchase of about £ 10,000 - cosmetics and spa saloons;
as a manufacturer;
• Addiditonal discount programs on products;
1. strategic selection of the store location: b. bath thyme concept furniture and design elements - pharmacies;
• Outstanding start-up assistance and ongoing operational
a. in shopping malls with high customer traffic and purchasing c. single franchise fee - hotels. support
power.
d. additional costs for renovation, staff and advertising you will receive an opportunity to create an bath thyme store chain • Control over franchisees in territory and enforcement of
b. main streets of city centre. in your preferred area as a master franchisee. you will get a control agreements
2. profit payback period - about 7 months, with respect to the of the successful franchise system in a specific geographic area,
c. widely recognised tourist locations. profitable christmas sales season a proven business module that works the brand name and even a • Professional website design offering national and international
partner in the form of a corporate office and other master franchises exposure
2. space for the potential store from 20-50m2 3. profitability ratio starting from 230-300% remember that to give you valuable support, latest innovations and business
franchises, on average, have a 92% success rate, according to the expertise when you will need it. • Opportunity to create an online store in your territory
3. access to capital sourcebook of franchise opportunities!
As our potential partner Bath thyme will offer you a well designed • Profit opportunities from supplying franchisees, as well as
4. experience and knowledge of retail, wholesale or cosmetics business system which will allow you to develop an independent and from franchise fees
business is an advantage MASTER FRANCHISE profitable business. Even though the initial franchise fee is higher,
a master franchise license can lead to greater growth than a single • Profit from sales to cosmetic chains, hotels, spa saloons,
master franchise means the exclusive rights to develop your own franchise. You will stay up-to-date on the latest technologies by pharmacies
bath thyme branded store network, attract new partners for franchise being part of a larger franchise system and you will receive industry
in your region (city, country or region). it is an opportunity to profit specific training and support directly from Bath thyme head office. • A wider range of marketing programs and tools
as the intermediary between the manufacturer and:
• Higher growth of turnover than in single franchise
10. Bath Thyme
Mailing address: 64 Hay drive, Edinburgh EH16 4AL, United Kingdom
Warehouse: Unit 7 Perffermill Parc, Peffermill Industrial Estate Edinburgh EH16 5UY
Interroom Co,Ltd - Tel +0131 208 3588
www.bathyme.com