1) Technosumers are highly influenced by recommendations from friends and family through social networks. Brands should leverage social media to amplify these recommendations and understand what customers love talking about them.
2) Many consumers use mobile phones in stores to help make purchasing decisions. Brands need to ensure relevant information is accessible on mobile to improve the in-store experience.
3) Technosumers respond well to rewards for engagement with brands through online channels. Brands should identify valuable offerings and incentives to drive desired customer actions.
15. 70%
of consumers use their
mobile phones in-store to
help make their purchase
decision
19. LEVEL 2 challenge
What happens when you search your brand or
product on a mobile?
Is relevant information delivered? If not, how can
you improve this?
24. 2010 =
800 deals per month
2011 = 4,000 deals per month
30. LEVEL 3 challenge
What value can you offer your customers through
online channels?
What action do you want from your customers in
return for this value?
58. LEVEL 6 challenge
Are there any opportunities to speed up or promote
repeat purchase using mobile payments?
Could the new NFC technology facilitate future
mobile payment?
62. 67%
of customers who try on
items buy them.
10%
of customers make a
Only purchase that they
haven’t tried on.
That’s why stores have begun making change
rooms more attractive to customers.
Lauren Tielis, Retail Reporter
67. LEVEL 7 challenge
What is your audiences’ idea of perfect customer
interaction?
How can technology enable this perfect customer
interaction?
75. LEVEL 8 challenge
What opportunities are there for you to merge
online and offline information?
Could you give your customers a better experience
with your brand?