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‘The rapidly changing ways consumers are devouring
                             products and services’
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
#1 Friendmendations
‘Technosumers are most
influenced by friends and family
      in their social networks’
90%
  trust recommendations
  from people they know
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Text
Technosuming - BCM's What Next presentation August 2011
LEVEL 1 challenge

   What is it about you that your customers love
                                   talking about?

 How can you use social media to amplify these
                          recommendations?
Technosuming - BCM's What Next presentation August 2011
#2 Aisle surfing
‘Technosumers are most
influenced by friends and family
      in their social networks’
70%
  of consumers use their
  mobile phones in-store to
  help make their purchase
  decision
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
LEVEL 2 challenge

    What happens when you search your brand or
                         product on a mobile?

 Is relevant information delivered? If not, how can
                                  you improve this?
Technosuming - BCM's What Next presentation August 2011
#3 LOOT FOR LIKE
‘Technosumers respond well and
are starting to expect rewards for
   engagement with brands’
Technosuming - BCM's What Next presentation August 2011
2010 =
           800   deals per month




2011 =   4,000   deals per month
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
LEVEL 3 challenge

 What value can you offer your customers through
                                online channels?

 What action do you want from your customers in
                            return for this value?
Technosuming - BCM's What Next presentation August 2011
#4 point of tale
‘Technosumers love new experiences
and especially love being able to tell
   their social network about them’
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
LEVEL 4 challenge

   What physical space have you got available?


  What are some creative ways to use this space
              which delivers new experiences?
Technosuming - BCM's What Next presentation August 2011
#5 PYJAMA SHOPPING
‘Technosumers are most comfortable
     in their home environment’
6.7M                           Australians are now shopping
                               online




76% made          75% banked   72% paid bills   63% bought tickets
travel bookings   online       online
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
LEVEL 5 challenge

   How much of your offering can your customers
                             access from home?

 Can you expand the online offering now or in the
                                         future?
Technosuming - BCM's What Next presentation August 2011
#6 DIGITAL WALLET
‘Technosumers want to, and one day
   will, pay for everything using their
              mobile phone’
88M
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
LEVEL 6 challenge

Are there any opportunities to speed up or promote
          repeat purchase using mobile payments?

    Could the new NFC technology facilitate future
                              mobile payment?
Technosuming - BCM's What Next presentation August 2011
#7 customer servants
‘Technosumers have high expectations
    and crave personal attention’
67%
                  of customers who try on
                  items buy them.




 10%
                      of customers make a
Only                  purchase that they
                      haven’t tried on.



That’s why stores have begun making change
rooms more attractive to customers.
                            Lauren Tielis, Retail Reporter
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
LEVEL 7 challenge

  What is your audiences’ idea of perfect customer
                                       interaction?

 How can technology enable this perfect customer
                                     interaction?
Technosuming - BCM's What Next presentation August 2011
#8 SHOPPING LAYER
‘Technosumers love the merging of
   online and offline behaviour’
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
Technosuming - BCM's What Next presentation August 2011
LEVEL 8 challenge

     What opportunities are there for you to merge
                   online and offline information?

Could you give your customers a better experience
                                 with your brand?
Technosuming - BCM's What Next presentation August 2011
bcm.com.au
     whatnext.bcm.com.au
         blog.bcm.com.au
   twitter.com/bcmpartnership
facebook.com.au/bcmpartnership

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Technosuming - BCM's What Next presentation August 2011