Check out our in-depth country specific research on consumer preferences towards OTT services across local markets covering 9 countries - from Hong Kong, India, Indonesia, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam.

1. Produced by
in partnership with:
Partner Sponsors:
ASIA OTT
RESEARCH 2019

2. COUNTRIES POLLED
HONG KONG INDIA INDONESIA MALAYSIA
PHILIPPINES SINGAPORE TAIWAN THAILAND VIETNAM

3. ABOUT THE
RESEARCH
9,000 PANELISTS
WERE POLLED ON:
OTT
Subscription
Preferences
Payment
Preferences
OTT
Advertising
Preferences
OTT User
Experiences
Ecommerce
Habits

4. © Brightcove Inc. All Rights Reserved.
COUNTRY INSIGHTS:
HONG KONG

5. DIGITAL IN HONG KONG 2019
7.5
MILLION
6.7
MILLION
PENETRATION:
89%
Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019
5.8
MILLION
PENETRATION:
77%
2.2
MILLION
PENETRATION:
30%
$37.53
USD
TOTAL
POPULATION
INTERNET
USERS
MOBILE
USERS
OTT STREAMING
SUBSCRIBERS
VOD - AVERAGE
REVENUE PER USER

6. OTT SUBSCRIPTION
PREFERENCES

7. THE STATE OF OTT SUBSCRIPTIONS:
Note: Internet Users

8. CONSUMER SENTIMENT TOWARDS CURRENT STATE
OF THE OTT MARKET:

9. HOW MANY OTT SERVICES HAVE YOU VIEWED IN
THE LAST 3 MONTHS?

10. LENGTH OF SUBSCRIPTION TO OTT SERVICES:

11. REASONS FOR SUBSCRIBING TO MULTIPLE OTT
SERVICES:

12. STANDALONE OR AGGREGATED OTT MODELS:

13. ALL USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

14. LAPSED USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

15. NEVER USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

16. REASONS FOR UNSUBSCRIBING TO OTT SERVICE/S:

17. OTT PAYMENT
PREFERENCES

18. OTT PRICING PACKAGE PREFERENCES:

19. HOW DO YOU PAY FOR OTT SERVICES TODAY?

20. HOW WOULD YOU PREFER TO PAY FOR A MONTHLY
OTT SUBSCRIPTION?

21. THE MONTHLY FEE CONSUMERS ARE WILLING TO
PAY FOR AN OTT SERVICE:

22. HOW MUCH ARE CURRENT USERS WILLING TO PAY
FOR AN OTT SERVICE?

23. HOW MUCH ARE LAPSED USERS WILLING TO PAY
FOR AN OTT SERVICE?

24. HOW MUCH ARE NEVER USERS WILLING TO PAY
FOR AN OTT SERVICE?

25. DISCOVERY, OTT ADVERTISING
AND SHOPPABLE VIDEO

26. HOW USERS DISCOVER NEW SHOWS AND CONTENT
ON OTT:

27. WOULD YOU SIGN UP FOR A MONTHLY
SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?

28. HOW MANY ADS PER BREAK ARE ACCEPTABLE?

29. WOULD YOU BE INTERESTED IN PURCHASING
PRODUCTS SHOWN ON AN OTT PROGRAM?

30. PURCHASING PRODUCTS SHOWN ON AN OTT
PROGRAM - CURRENT, LAPSED & NEVER USERS:

31. OTT SERVICE
FEATURES

32. FEATURES MOST WANTED IN AN OTT SERVICE:

33. © Brightcove Inc. All Rights Reserved.
COUNTRY INSIGHTS:
INDIA

34. DIGITAL IN INDIA 2019
TOTAL
POPULATION
INTERNET
USERS
MOBILE
USERS
OTT STREAMING
SUBSCRIBERS
VOD - AVERAGE
REVENUE PER USER
1.369
BILLION
560
MILLION
PENETRATION:
41%
Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019
387
MILLION
PENETRATION:
28%
109
MILLION
PENETRATION:
8%
$2.28
USD

35. OTT SUBSCRIPTION
PREFERENCES

36. THE STATE OF OTT SUBSCRIPTIONS:
Note: Internet Users

37. CONSUMER SENTIMENT TOWARDS CURRENT STATE
OF THE OTT MARKET:

38. HOW MANY OTT SERVICES HAVE YOU VIEWED IN
THE LAST 3 MONTHS?

39. LENGTH OF SUBSCRIPTION TO OTT SERVICES:

40. REASONS FOR SUBSCRIBING TO MULTIPLE OTT
SERVICES:

41. STANDALONE OR AGGREGATED OTT MODELS:

42. ALL USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

43. LAPSED USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

44. NEVER USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

45. REASONS FOR UNSUBSCRIBING TO OTT SERVICE/S:

46. OTT PAYMENT
PREFERENCES

47. OTT PRICING PACKAGE PREFERENCES:

48. HOW DO YOU PAY FOR OTT SERVICES TODAY?

49. HOW WOULD YOU PREFER TO PAY FOR A MONTHLY
OTT SUBSCRIPTION?

50. THE MONTHLY FEE CONSUMERS ARE WILLING TO
PAY FOR AN OTT SERVICE:

51. HOW MUCH ARE CURRENT USERS WILLING TO PAY
FOR AN OTT SERVICE?

52. HOW MUCH ARE LAPSED USERS WILLING TO PAY
FOR AN OTT SERVICE?

53. HOW MUCH ARE NEVER USERS WILLING TO PAY
FOR AN OTT SERVICE?

54. DISCOVERY, OTT ADVERTISING
AND SHOPPABLE VIDEO

55. HOW USERS DISCOVER NEW SHOWS AND CONTENT
ON OTT:

56. WOULD YOU SIGN UP FOR A MONTHLY
SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?

57. HOW MANY ADS PER BREAK ARE ACCEPTABLE?

58. WOULD YOU BE INTERESTED IN PURCHASING
PRODUCTS SHOWN ON AN OTT PROGRAM?

59. PURCHASING PRODUCTS SHOWN ON AN OTT
PROGRAM - CURRENT, LAPSED & NEVER USERS:

60. OTT SERVICE
FEATURES

61. FEATURES MOST WANTED IN AN OTT SERVICE:

62. © Brightcove Inc. All Rights Reserved.
COUNTRY INSIGHTS:
INDONESIA

63. DIGITAL IN INDONESIA 2019
270
MILLION
143
MILLION
PENETRATION:
53%
Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019
67.5
MILLION
PENETRATION:
25%
10.8
MILLION
PENETRATION:
4%
$3.37
USD
TOTAL
POPULATION
INTERNET
USERS
MOBILE
USERS
OTT STREAMING
SUBSCRIBERS
VOD - AVERAGE
REVENUE PER USER

64. OTT SUBSCRIPTION
PREFERENCES

65. THE STATE OF OTT SUBSCRIPTIONS:
Note: Internet Users

66. CONSUMER SENTIMENT TOWARDS CURRENT STATE
OF THE OTT MARKET:

67. HOW MANY OTT SERVICES HAVE YOU VIEWED IN
THE LAST 3 MONTHS?

68. LENGTH OF SUBSCRIPTION TO OTT SERVICES:

69. REASONS FOR SUBSCRIBING TO MULTIPLE OTT
SERVICES:

70. STANDALONE OR AGGREGATED OTT MODELS:

71. ALL USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

72. LAPSED USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

73. NEVER USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

74. REASONS FOR UNSUBSCRIBING TO OTT SERVICE/S:

75. OTT PAYMENT
PREFERENCES

76. OTT PRICING PACKAGE PREFERENCES:

77. HOW DO YOU PAY FOR OTT SERVICES TODAY?

78. HOW WOULD YOU PREFER TO PAY FOR A MONTHLY
OTT SUBSCRIPTION?

79. THE MONTHLY FEE CONSUMERS ARE WILLING TO
PAY FOR AN OTT SERVICE:

80. HOW MUCH ARE CURRENT USERS WILLING TO PAY
FOR AN OTT SERVICE?

81. HOW MUCH ARE LAPSED USERS WILLING TO PAY
FOR AN OTT SERVICE?

82. HOW MUCH ARE NEVER USERS WILLING TO PAY
FOR AN OTT SERVICE?

83. DISCOVERY, OTT ADVERTISING
AND SHOPPABLE VIDEO

84. HOW USERS DISCOVER NEW SHOWS AND CONTENT
ON OTT:

85. WOULD YOU SIGN UP FOR A MONTHLY
SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?

86. HOW MANY ADS PER BREAK ARE ACCEPTABLE?

87. WOULD YOU BE INTERESTED IN PURCHASING
PRODUCTS SHOWN ON AN OTT PROGRAM?

88. PURCHASING PRODUCTS SHOWN ON AN OTT
PROGRAM - CURRENT, LAPSED & NEVER USERS:

89. OTT SERVICE
FEATURES

90. FEATURES MOST WANTED IN AN OTT SERVICE:

91. © Brightcove Inc. All Rights Reserved.
COUNTRY INSIGHTS:
MALAYSIA

92. DIGITAL IN MALAYSIA 2019
32.5
MILLION
26
MILLION
PENETRATION:
80%
Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019
21
MILLION
PENETRATION:
65%
1.3
MILLION
PENETRATION:
4%
$28.52
USD
TOTAL
POPULATION
INTERNET
USERS
MOBILE
USERS
OTT STREAMING
SUBSCRIBERS
VOD - AVERAGE
REVENUE PER USER

93. OTT SUBSCRIPTION
PREFERENCES

94. THE STATE OF OTT SUBSCRIPTIONS:
Note: Internet Users

95. CONSUMER SENTIMENT TOWARDS CURRENT STATE
OF THE OTT MARKET:

96. HOW MANY OTT SERVICES HAVE YOU VIEWED IN
THE LAST 3 MONTHS?

97. LENGTH OF SUBSCRIPTION TO OTT SERVICES:

98. REASONS FOR SUBSCRIBING TO MULTIPLE OTT
SERVICES:

99. STANDALONE OR AGGREGATED OTT MODELS:

100. ALL USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

101. LAPSED USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

102. NEVER USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

103. REASONS FOR UNSUBSCRIBING TO OTT SERVICE/S:

104. OTT PAYMENT
PREFERENCES

105. OTT PRICING PACKAGE PREFERENCES:

106. HOW DO YOU PAY FOR OTT SERVICES TODAY?

107. HOW WOULD YOU PREFER TO PAY FOR A MONTHLY
OTT SUBSCRIPTION?

108. THE MONTHLY FEE CONSUMERS ARE WILLING TO
PAY FOR AN OTT SERVICE:

109. HOW MUCH ARE CURRENT USERS WILLING TO PAY
FOR AN OTT SERVICE?

110. HOW MUCH ARE LAPSED USERS WILLING TO PAY
FOR AN OTT SERVICE?

111. HOW MUCH ARE NEVER USERS WILLING TO PAY
FOR AN OTT SERVICE?

112. DISCOVERY, OTT ADVERTISING
AND SHOPPABLE VIDEO

113. HOW USERS DISCOVER NEW SHOWS AND CONTENT
ON OTT:

114. WOULD YOU SIGN UP FOR A MONTHLY
SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?

115. HOW MANY ADS PER BREAK ARE ACCEPTABLE?

116. WOULD YOU BE INTERESTED IN PURCHASING
PRODUCTS SHOWN ON AN OTT PROGRAM?

117. PURCHASING PRODUCTS SHOWN ON AN OTT
PROGRAM - CURRENT, LAPSED & NEVER USERS:

118. OTT SERVICE
FEATURES

119. FEATURES MOST WANTED IN AN OTT SERVICE:

120. © Brightcove Inc. All Rights Reserved.
COUNTRY INSIGHTS:
PHILIPPINES

121. DIGITAL IN PHILIPPINES 2019
108
MILLION
67
MILLION
PENETRATION:
62%
Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019
28.6
MILLION
PENETRATION:
26%
2.2
MILLION
PENETRATION:
2%
$29.07
USD
TOTAL
POPULATION
INTERNET
USERS
MOBILE
USERS
OTT STREAMING
SUBSCRIBERS
VOD - AVERAGE
REVENUE PER USER

122. OTT SUBSCRIPTION
PREFERENCES

123. THE STATE OF OTT SUBSCRIPTIONS:
Note: Internet Users

124. CONSUMER SENTIMENT TOWARDS CURRENT STATE
OF THE OTT MARKET:

125. HOW MANY OTT SERVICES HAVE YOU VIEWED IN
THE LAST 3 MONTHS?

126. LENGTH OF SUBSCRIPTION TO OTT SERVICES:

127. REASONS FOR SUBSCRIBING TO MULTIPLE OTT
SERVICES:

128. STANDALONE OR AGGREGATED OTT MODELS:

129. ALL USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

130. LAPSED USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

131. NEVER USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

132. REASONS FOR UNSUBSCRIBING TO OTT SERVICE/S:

133. OTT PAYMENT
PREFERENCES

134. OTT PRICING PACKAGE PREFERENCES:

135. HOW DO YOU PAY FOR OTT SERVICES TODAY?

136. HOW WOULD YOU PREFER TO PAY FOR A MONTHLY
OTT SUBSCRIPTION?

137. THE MONTHLY FEE CONSUMERS ARE WILLING TO
PAY FOR AN OTT SERVICE:

138. HOW MUCH ARE CURRENT USERS WILLING TO PAY
FOR AN OTT SERVICE?

139. HOW MUCH ARE LAPSED USERS WILLING TO PAY
FOR AN OTT SERVICE?

140. HOW MUCH ARE NEVER USERS WILLING TO PAY
FOR AN OTT SERVICE?

141. DISCOVERY, OTT ADVERTISING
AND SHOPPABLE VIDEO

142. HOW USERS DISCOVER NEW SHOWS AND CONTENT
ON OTT:

143. WOULD YOU SIGN UP FOR A MONTHLY
SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?

144. HOW MANY ADS PER BREAK ARE ACCEPTABLE?

145. WOULD YOU BE INTERESTED IN PURCHASING
PRODUCTS SHOWN ON AN OTT PROGRAM?

146. PURCHASING PRODUCTS SHOWN ON AN OTT
PROGRAM - CURRENT, LAPSED & NEVER USERS:

147. OTT SERVICE
FEATURES

148. FEATURES MOST WANTED IN AN OTT SERVICE:

149. © Brightcove Inc. All Rights Reserved.
COUNTRY INSIGHTS:
SINGAPORE

150. DIGITAL IN SINGAPORE 2019
5.9
MILLION
5
MILLION
PENETRATION:
84%
Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019
4.5
MILLION
PENETRATION:
76%
0.41
MILLION
PENETRATION:
7%
$62.20
USD
TOTAL
POPULATION
INTERNET
USERS
MOBILE
USERS
OTT STREAMING
SUBSCRIBERS
VOD - AVERAGE
REVENUE PER USER

151. OTT SUBSCRIPTION
PREFERENCES

152. THE STATE OF OTT SUBSCRIPTIONS:
Note: Internet Users

153. CONSUMER SENTIMENT TOWARDS CURRENT STATE
OF THE OTT MARKET:

154. HOW MANY OTT SERVICES HAVE YOU VIEWED IN
THE LAST 3 MONTHS?

155. LENGTH OF SUBSCRIPTION TO OTT SERVICES:

156. REASONS FOR SUBSCRIBING TO MULTIPLE OTT
SERVICES:

157. STANDALONE OR AGGREGATED OTT MODELS:

158. ALL USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

159. LAPSED USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

160. NEVER USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

161. REASONS FOR UNSUBSCRIBING TO OTT SERVICE/S:

162. OTT PAYMENT
PREFERENCES

163. OTT PRICING PACKAGE PREFERENCES:

164. HOW DO YOU PAY FOR OTT SERVICES TODAY?

165. HOW WOULD YOU PREFER TO PAY FOR A MONTHLY
OTT SUBSCRIPTION?

166. THE MONTHLY FEE CONSUMERS ARE WILLING TO
PAY FOR AN OTT SERVICE:

167. HOW MUCH ARE CURRENT USERS WILLING TO PAY
FOR AN OTT SERVICE?

168. HOW MUCH ARE LAPSED USERS WILLING TO PAY
FOR AN OTT SERVICE?

169. HOW MUCH ARE NEVER USERS WILLING TO PAY
FOR AN OTT SERVICE?

170. DISCOVERY, OTT ADVERTISING
AND SHOPPABLE VIDEO

171. HOW USERS DISCOVER NEW SHOWS AND CONTENT
ON OTT:

172. WOULD YOU SIGN UP FOR A MONTHLY
SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?

173. HOW MANY ADS PER BREAK ARE ACCEPTABLE?

174. WOULD YOU BE INTERESTED IN PURCHASING
PRODUCTS SHOWN ON AN OTT PROGRAM?

175. PURCHASING PRODUCTS SHOWN ON AN OTT
PROGRAM - CURRENT, LAPSED & NEVER USERS:

176. OTT SERVICE
FEATURES

177. FEATURES MOST WANTED IN AN OTT SERVICE:

178. © Brightcove Inc. All Rights Reserved.
COUNTRY INSIGHTS:
TAIWAN

179. DIGITAL IN TAIWAN 2019
23.8
MILLION
22
MILLION
PENETRATION:
93%
Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019
17.1
MILLION
PENETRATION:
72%
2.9
MILLION
PENETRATION:
12%
$4.96
USD
TOTAL
POPULATION
INTERNET
USERS
MOBILE
USERS
OTT STREAMING
SUBSCRIBERS
VOD - AVERAGE
REVENUE PER USER

180. OTT SUBSCRIPTION
PREFERENCES

181. THE STATE OF OTT SUBSCRIPTIONS:
Note: Internet Users

182. CONSUMER SENTIMENT TOWARDS CURRENT STATE
OF THE OTT MARKET:

183. HOW MANY OTT SERVICES HAVE YOU VIEWED IN
THE LAST 3 MONTHS?

184. LENGTH OF SUBSCRIPTION TO OTT SERVICES:

185. REASONS FOR SUBSCRIBING TO MULTIPLE OTT
SERVICES:

186. STANDALONE OR AGGREGATED OTT MODELS:

187. ALL USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

188. LAPSED USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

189. NEVER USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

190. REASONS FOR UNSUBSCRIBING TO OTT SERVICE/S:

191. OTT PAYMENT
PREFERENCES

192. OTT PRICING PACKAGE PREFERENCES:

193. HOW DO YOU PAY FOR OTT SERVICES TODAY?

194. HOW WOULD YOU PREFER TO PAY FOR A MONTHLY
OTT SUBSCRIPTION?

195. THE MONTHLY FEE CONSUMERS ARE WILLING TO
PAY FOR AN OTT SERVICE:

196. HOW MUCH ARE CURRENT USERS WILLING TO PAY
FOR AN OTT SERVICE?

197. HOW MUCH ARE LAPSED USERS WILLING TO PAY
FOR AN OTT SERVICE?

198. HOW MUCH ARE NEVER USERS WILLING TO PAY
FOR AN OTT SERVICE?

199. DISCOVERY, OTT ADVERTISING
AND SHOPPABLE VIDEO

200. HOW USERS DISCOVER NEW SHOWS AND CONTENT
ON OTT:

201. WOULD YOU SIGN UP FOR A MONTHLY
SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?

202. HOW MANY ADS PER BREAK ARE ACCEPTABLE?

203. WOULD YOU BE INTERESTED IN PURCHASING
PRODUCTS SHOWN ON AN OTT PROGRAM?

204. PURCHASING PRODUCTS SHOWN ON AN OTT
PROGRAM - CURRENT, LAPSED & NEVER USERS:

205. OTT SERVICE
FEATURES

206. FEATURES MOST WANTED IN AN OTT SERVICE:

207. © Brightcove Inc. All Rights Reserved.
COUNTRY INSIGHTS:
THAILAND

208. DIGITAL IN THAILAND 2019
69.3
MILLION
57
MILLION
PENETRATION:
82%
Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019
30.4
MILLION
PENETRATION:
44%
0.69
MILLION
PENETRATION:
1%
$28.52
USD
TOTAL
POPULATION
INTERNET
USERS
MOBILE
USERS
OTT STREAMING
SUBSCRIBERS
VOD - AVERAGE
REVENUE PER USER

209. OTT SUBSCRIPTION
PREFERENCES

210. THE STATE OF OTT SUBSCRIPTIONS:
Note: Internet Users

211. CONSUMER SENTIMENT TOWARDS CURRENT STATE
OF THE OTT MARKET:

212. HOW MANY OTT SERVICES HAVE YOU VIEWED IN
THE LAST 3 MONTHS?

213. LENGTH OF SUBSCRIPTION TO OTT SERVICES:

214. REASONS FOR SUBSCRIBING TO MULTIPLE OTT
SERVICES:

215. STANDALONE OR AGGREGATED OTT MODELS:

216. ALL USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

217. LAPSED USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

218. NEVER USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

219. REASONS FOR UNSUBSCRIBING TO OTT SERVICE/S:

220. OTT PAYMENT
PREFERENCES

221. OTT PRICING PACKAGE PREFERENCES:

222. HOW DO YOU PAY FOR OTT SERVICES TODAY?

223. HOW WOULD YOU PREFER TO PAY FOR A MONTHLY
OTT SUBSCRIPTION?

224. THE MONTHLY FEE CONSUMERS ARE WILLING TO
PAY FOR AN OTT SERVICE:

225. HOW MUCH ARE CURRENT USERS WILLING TO PAY
FOR AN OTT SERVICE?

226. HOW MUCH ARE LAPSED USERS WILLING TO PAY
FOR AN OTT SERVICE?

227. HOW MUCH ARE NEVER USERS WILLING TO PAY
FOR AN OTT SERVICE?

228. DISCOVERY, OTT ADVERTISING
AND SHOPPABLE VIDEO

229. HOW USERS DISCOVER NEW SHOWS AND CONTENT
ON OTT:

230. WOULD YOU SIGN UP FOR A MONTHLY
SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?

231. HOW MANY ADS PER BREAK ARE ACCEPTABLE?

232. WOULD YOU BE INTERESTED IN PURCHASING
PRODUCTS SHOWN ON AN OTT PROGRAM?

233. PURCHASING PRODUCTS SHOWN ON AN OTT
PROGRAM - CURRENT, LAPSED & NEVER USERS:

234. OTT SERVICE
FEATURES

235. FEATURES MOST WANTED IN AN OTT SERVICE:

236. © Brightcove Inc. All Rights Reserved.
COUNTRY INSIGHTS:
VIETNAM

237. DIGITAL IN VIETNAM 2019
97.4
MILLION
64
MILLION
PENETRATION:
66%
Source: Worldometers, Internet World Stats, Bank My Cell, AVIA Asia Video Industry Report, Digital Media Report 2019
29
MILLION
PENETRATION:
30%
0.97
MILLION
PENETRATION:
1%
$21.02
USD
TOTAL
POPULATION
INTERNET
USERS
MOBILE
USERS
OTT STREAMING
SUBSCRIBERS
VOD - AVERAGE
REVENUE PER USER

238. OTT SUBSCRIPTION
PREFERENCES

239. THE STATE OF OTT SUBSCRIPTIONS:
Note: Internet Users

240. CONSUMER SENTIMENT TOWARDS CURRENT STATE
OF THE OTT MARKET:

241. HOW MANY OTT SERVICES HAVE YOU VIEWED IN
THE LAST 3 MONTHS?

242. LENGTH OF SUBSCRIPTION TO OTT SERVICES:

243. REASONS FOR SUBSCRIBING TO MULTIPLE OTT
SERVICES:

244. STANDALONE OR AGGREGATED OTT MODELS:

245. ALL USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

246. LAPSED USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

247. NEVER USERS: DO YOU INTEND TO SUBSCRIBE TO
OTT SERVICES IN THE FUTURE?

248. REASONS FOR UNSUBSCRIBING TO OTT SERVICE/S:

249. OTT PAYMENT
PREFERENCES

250. OTT PRICING PACKAGE PREFERENCES:

251. HOW DO YOU PAY FOR OTT SERVICES TODAY?

252. HOW WOULD YOU PREFER TO PAY FOR A MONTHLY
OTT SUBSCRIPTION?

253. THE MONTHLY FEE CONSUMERS ARE WILLING TO
PAY FOR AN OTT SERVICE:

254. HOW MUCH ARE CURRENT USERS WILLING TO PAY
FOR AN OTT SERVICE?

255. HOW MUCH ARE LAPSED USERS WILLING TO PAY
FOR AN OTT SERVICE?

256. HOW MUCH ARE NEVER USERS WILLING TO PAY
FOR AN OTT SERVICE?

257. DISCOVERY, OTT ADVERTISING
AND SHOPPABLE VIDEO

258. HOW USERS DISCOVER NEW SHOWS AND CONTENT
ON OTT:

259. WOULD YOU SIGN UP FOR A MONTHLY
SUBSCRIPTION WITH ADS FOR A REDUCED PRICE?

260. HOW MANY ADS PER BREAK ARE ACCEPTABLE?

261. WOULD YOU BE INTERESTED IN PURCHASING
PRODUCTS SHOWN ON AN OTT PROGRAM?

262. PURCHASING PRODUCTS SHOWN ON AN OTT
PROGRAM - CURRENT, LAPSED & NEVER USERS:

263. OTT SERVICE
FEATURES

264. FEATURES MOST WANTED IN AN OTT SERVICE:

265. © Brightcove Inc. All Rights Reserved.
For more information:
www.brightcove.com/en/contact-sales