Presentation: Using Gamification to Engage Employees Toward a Healthier Lifestyle Presented by: Bill Pokluda, Senior Manager, Global Benefits and Wellness, Daymon Worldwide Bill will share his experience and results managing two different wellness challenges at Daymon that incorporated social media and branding to engage associates toward healthier lifestyles.

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Wellness Through Gamification
Bill Pokluda

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Who is Daymon Worldwide
• Leading full-service global Private Brand and Consumer
Interactions company
• Provides end-to-end retail services focused on:
– Private Brand Development
– Strategy & Branding
– Sourcing & Logistics
– Retail Services
– Consumer Experience Marketing
• Based in Stamford, CT

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Benefits Strategy at Daymon
• Keep plan costs low
• Drive below market trend
• Market practice for employee cost sharing
• Increase productivity through
reduction in absenteeism &
presenteeism
• Create a culture of health that
motivates everyone to get and
stay healthy

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Wellness Offerings
Health Risk Assessment Online Wellness Programs
Healthy Lifestyle Coaching Disease Management
Maternity Management Telemedicine and Nurseline
Blueprint for Wellness
(biometric screenings)
Annual Flu Shots
Annual Health Fair Mammography Bus
Health Webinars Fruit Bowls
Shuttle Van to the Train
Flexible Summer Hours and
Work/Life Balance Policies
Passport to Health
(Wellness Challenge)
Bicycles
Get Active Challenge

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Get Active Daymon

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Get Active Daymon
• Web-based social networking
platform for health
• Team-based competition
• Participants track activity for eight
weeks
– Weight Loss
– Exercise Minutes
– Pedometer Steps
• Share health goals/activity interests
• Build group of supporters / team

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Get Active Daymon

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Get Active Functionality
• Activity Tracking
• Goal Setting
• Body Mass Index
• Social Media Conversation Threads
• Collaboration others with same
interests
• Individual and Team-Competitions

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Why Gamification?
• Immediate accountability to each other
– 80% are participating because:
• Teamwork
• Requirement to track progress online
• Social support systems yield better health

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Get Active Program Activity
• High engagement rates
– 40% participation rate in Get Active
• Adopted by all generations
• Better connected with specific goals (incentives)
– 76% more active
– 60% more healthy
– 26 of 33 teams lost weight

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Get Active Survey Results
Participant Comments
• Achieved weight loss
• Camaraderie
• Motivated by others
• Wasn’t about the prize (more intrinsic)
• My company cares about me

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Passport to Health
• Promote awareness and engagement in ALL
Daymon wellness programs and benefits
– Population Health Management
• Branding of wellness program
– Easily recognizable in communications
– Demonstrates commitment by organization
– Simple to remember

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Passport to Health
13 Healthy Destinations
Earn Points for Completing
Health Risk Assessment Online Wellness Programs
Healthy Lifestyle Coaching Disease Management
Maternity Management
Annual Preventive Visit
(medical and dental)
Blueprint for Wellness
(biometric screenings)
Annual Flu Shot
Get Active Daymon (ShapeUp) Mammogram
Health Webinars Free Electives

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Passport to Health
• Raffle for prizes at three different point levels
– GOLD (15 or more points)
• I-Pad2 with WiFi
• 1 winner drawn
– SILVER (12 or more points)
• I-Pad Mini
• 1 winner drawn
– BRONZE (10 or more points)
• $100 Gift Cards
• 3 winners drawn

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Health Program Results
• 92% participation in at least one program
• 36% participated in six or more programs
2010 * 2012 2013
Medical Preventive 20% 44% 44%
Dental Preventive 55% 58% 64%
Mammogram
(Preventive)
5%** 43% 44%
Health Webinar 5% 10% 30%
*Passport to Health not offered until 2012
**Mammograms reporting estimated

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Engagement “Lift” in Wellness Programs
• Financial rewards get
employees “On the Bus”
• Social accountability
• Integrate into Culture &
Communications

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Contact Information
• Bill Pokluda
• William_pokluda@yahoo.com
• @wpokluda