6. "The computer in my cell phone today is a
million times cheaper and a thousand times
more powerful than the computer that we
used at MIT when I was an undergraduate
[1965]," he says. "That's a billion-fold
increase. And we'll do that again in the next
25 years.”
Ray Kurzweil
Source: http://www.newsweek.com/id/197812/page/3
12. “The ‘triple play’ of faster, better, cheaper technologies – processing,
storage, and bandwidth – all come together online.”
Chris Anderson, Free: The Future of a Radical Price
Source: http://www.amazon.com/Free-Future-Radical-Chris-Anderson/dp/1401322905/ref=sr_1_1?
ie=UTF8&s=books&qid=1260176820&sr=1-1
17. It makes sense then to integrate those
who live and breath software and utility –
creative technologists (programmers) –
into your creative and strategic process.
18. The future of advertising?
Source: http://www.hulu.com/watch/19050/saturday-night-live-nick-burns
21. And think in left-brained, logical, rule-based
constructs
If this condition is true
then do this
Else
do this
While this condition is true
then do this
Do this, this many times
48. The creative technologist is a key
member of the digital creative leadership
team.
And helps lead projects from briefing,
through concepting, system architecture,
development, and final delivery.
49. 1) The creative technologist leads
strategic and creative thinking for brand
utilities and platforms.
50. This isn’t throw away brochure-ware. These are major
brand investments that need to be architected to live
over the long term.
Source: nikeplus.com, fiat.com/ecodrive,www.dominos.com/pages/tracker.jsp
51. 2) The creative technologist introduces
emerging technologies into the creative
concepting process.
52. A couple of years ago our toolkit was
somewhat limited:
- Flash
- HTML
- Video
- Databases
53. Technologies in our now toolkit include:
- Flash
- Tablet devices
- HTML
- Augmented reality
- Video
- Voice recognition and
audio detection
- Databases
- Physical computing
- Mobile
- Augmented reality
- Facebook
- RFID
- Twitter
- e-readers
- Geo-location
- interactive TV
- Multi-touch interfaces
- automotive
- APIs/Mashups
technologies
63. Then Internet TV is a client.
Source: http://www.facebook.com, insidefacebook.com
64. 4) The creative technologist builds early
prototypes to test ideas, interactions, and
functionality.
This creates forward momentum and is
very helpful in selling through ideas.
70. 7) The creative technologist sparks
creative thinking through emerging
technology research and
experimentation.
71. ”Art, science, and play had merged into the
magical activity of programming, with every
hacker and omnipotent master of the flow of
information within the machine.”
Steven Levy, Hackers: Heroes of the Computer Revolution
Source: http://www.amazon.com/Hackers-Heroes-Computer-Revolution-Anniversary/dp/1449388396/ref=sr_1_1?ie=UTF8&qid=1291568052&sr=8-1
84. Technology will continue to bring about
disruptive change in our business.
The creative technologist will play a lead
role in creating ideas that carry across the
rapidly expanding digital ecosystem.
85. Points to consider when introducing
technology into a traditional environment
- Put technologists on your core strategic and creative leadership
team
- Include technologists in the full project life cycle – from initial
research and briefing, through final project delivery
- Hire technologists who know software architecture and hands-on
coding
- Hire technologists who can communicate and collaborate
- Understand that making software is a significantly different
process than making TV or print. QA is very, very important.
- Be respectful of the complexity of the software development
process
86. Points for technologists to consider
when joining a traditional environment
- Don’t hide behind esoteric acronyms and buzzwords
- Enable ways to say ‘yes’
- Don’t just say you’re creative, show it
- Be respectful of the creative vision and strive for visual pixel
perfection
- Use your knowledge of technology to make ideas better
- Don’t promote technology for technology’s sake. Start with an
idea and fulfill a business need.
- Study the advertising and branding business
- Understand that frequent change is part of the creative process"
87. Good resources on technology
Blogs
- Creative technologist group on LinkedIn
http://www.linkedin.com/groups?gid=2830357
- www.slashdot.com"
- www.ajaxian.com"
Books
- HTML and XHTML: The Definitive Guide, Chuck
Musciano and Bill Kennedy
- Hackers: Heroes of the Computer Revolution,
Steven Levy
- The Cathedral and the Bazaar: Musings on Linux
and Open Source by an Accidental Revolutionary,
Eric S. Raymond
"