5. How Fanpage works Page’s message display fan’s “New Feed” Fan page View page’s message on fan’s profile View friend actions with page on own new feed Friend Friend
6.
7. Spread our brand Spread out our brand Invite friend Send message Discuss on relevant topics Purpose Action Result User see our brand
8. Recruitment Convert view to fan Attractive welcome Promotion, Event, Photos Relevant Articles Purpose Action Result LIKE Fan
9. Potential Guest Conversion Convert fan to booked guest Attractive Promotion, Benefit Booking on Facebook Purpose Action Result Fan BOOKED
10. Loyalty Guest Conversion Convert booked guest to loyalty guest Attractive Promotion, Benefit Booking on Facebook Purpose Action Result BOOKED LOYALTY Review, Quick Respond Listening
11. Twitter – How it looks like Nikko saigon Hotel nikko saigon Nikko saigon Hotel nikko saigon ….. What are they talk about us? On Twitter Following them
12. Twitter – How it looks like 25% discount. Japanese restaurant: Opening at 18 Dev Social Media Meeting at Nikko Saigon What happen at hotel nikko saigon On Twitter Following us What happen at hotel nikko saigon What happen at hotel nikko saigon
15. Spread our brand Spread out our brand Following relevant user (travel, hotel, resort,…) Retweet relevant tweet Purpose Action Result User see our brand
16. Recruitment Convert view to fan Send “Thank message” Promotion, Event, Photos Relevant Tweet Purpose Action Result LIKE Fan
17. Potential Guest Conversion Convert fan to booked guest Attractive Promotion, Benefit Booking link to Synxis Purpose Action Result Fan BOOKED
18. Loyalty Guest Conversion Convert booked guest to loyalty guest Attractive Promotion, Benefit Booking link to Synxis Purpose Action Result BOOKED LOYALTY Review, Quick Respond Listening