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“CULTURE IS YOUR
OPERATING SYSTEM”
@bensauer
ROCKETCONF 05/16
TERRENCE MCKENNA
“Culture is your operating system.”
WHY ARE WE HERE?
In the beginning… there
was the computer.
Institutions began calculating and
storing with them.
And now…
the real computing revolution begins.
The question is…
are we ready to create services for this
new reality?
The problem is…
all the successful consumer services in
your pocket weren’t built the industrial,
top-down way.
“We are only just beginning to understand
how so ware is now the core function of
every company, no ma er what it makes or
what service it actually provides.”
Venkatesh Rao
When people say ‘digital transformation’,
what they really mean is changing the
culture of an institution.
KIM GOODWIN
Our true goal is: 

“culture that makes bad UX unthinkable.”
“Culture eats strategy 

for breakfast.”
Peter Drucker
WHAT CAN WE
LEARN FROM OUR
HISTORY?
PETER THIEL (TO AIRBNB)
“Don’t fuck up the culture.”
“Apple has a culture of
respectful challenge.”
TYLER MINCEY,

IPHONE PROJECT MANAGER
Jared Spool’s 3 rules for great teams
1. Everyone can repeat the vision using almost
the exact same words
2. Everyone spends 2 hours in 6 weeks
watching users
3. An alternative culture, e.g. celebrating failure
“If you aren’t experiencing
failure, then you are making
a far worse mistake: You are
being driven by the desire to
avoid it.”
Ed Catmull
HOW CAN WE 

CHANGE CULTURE?
Reward
Cue
Routine
Title TextTHE HABIT CYCLE
Promotion
Idea
Project
Title TextLOOK FAMILIAR?
DAVE GRAY’S CULTURE MAP
4 TYPES OF CULTURE
MIND YOUR BRITISH
BRITISH COMMUNICATION
What others understand
He thinks I have courage
What we mean
You are insane
What we say
That is a very brave
proposal
Creating a digital delivery culture - @benholliday
1. Work in the open
2. Share, not send
3. Right people, same room
4. Less process, more progress
5. Don’t wait for permission
6. Show the thing
7. People, not resources
8. Build strong communities
9. Fail fast and learn
It takes vulnerability to 

talk about behaviour.
NON-VIOLENT COMMUNICATION
An API for good
human relations?
AKA ‘NVC’
PROJECT ARISTOTLE
•Psychological safety
•Equality in distribution of turn-taking
•Informality
•Emotional stability when things are hard
The most effective teams at google have…
Thanks
I am @bensauer

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"Culture is your operating system" rocketconf may 2016