The document outlines 6 tactics for nurturing fresh leads into sales: 1) Personalized Welcome, 2) Engagement Series, 3) Score and Contact, 4) Segment and Personalize, 5) Value Ladder, and 6) Solid-Touch Automation. Each tactic is described in 1-2 sentences with suggestions on how to implement the tactic such as using a CRM to score leads or creating a personalized engagement series. The overall goal is to turn fresh leads into customers through consistent personalized outreach and providing value at each touchpoint.

1. 6 LEAD
NURTURING
TACTICS
Turning fresh leads into sales

2. Get the poster
6 LEAD NURTURING TACTICS
Turning fresh leads into sales
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#3 Sc e a d C ac #5 Val e Ladde
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pirateskills.com/tactics

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2) H a
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5) Wa X
6) [E E S ]

4. #2 E e g ee Se ie
H
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5. #3 Sc e a d C ac
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a a a

6. #4 Segme a d Pe ali e
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7. #5 Val e Ladde
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8. #6 S li -Te A ma i
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9. Get the poster
6 LEAD NURTURING TACTICS
Turning fresh leads into sales
#1 Pe ali ed Welc me
#2 E e g ee Se ie
#3 Sc e a d C ac #5 Val e Ladde
#4 Segme a d Pe ali e #6 S li -Te A ma i
1) O - a
2) H a
3) H , a a
4) I a , '
5) Wa X
6) [E E S ]
H
H a
B , a X
G a a
a , , , a
S a CRM L a
S a a
G a
a a a
G , , , a a
a .
Ha a
a a
M a a a
a
S a a a
a & a
D ' a a
G a a a
a a
P a
a a
B a a
a a a a
H a a
T a ,
, a
T -
a
pirateskills.com/tactics

10. 6 LEAD
NURTURING
TACTICS
Turning fresh leads into sales