IABC Successful social media moves to copy

SSMM

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donderdag 28 januari 2010

SSMM
Tuesday Jan 26th 2010
Jo Caudron - Dear Media
Bert Van Wassenhove - ONE Agency
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Don’t forget to
Twitter tonight

#SSMM


twitter.com/jcaudron
Jo Caudron
Founding Partner of Dear Media
Active in interactive since 1993 (Dear Media, ONE Agency,
theOriginals, tvAgency, xCA, The Reference, ...)
Not a Digital Native
Not a Digital Immigrant, but a Digital Architect
http://jocaudron.me
(for the personal stuff)
http://www.linkedin.com/in/jocaudron
(for the boring stuff)
www.twitter.com/jcaudron
(to get in my stream)
http://www.facebook.com/jocaudron
(we might even become friends ;-)
Become fan of Dear Media on www.facebook.com/
dearmedia and get the daily social media news in your stream picture: (c)
Pieter Baert

iBert - Bert Van Wassenhove
Managing Partner of ONE Agency
Active in interactive since 1996 forever
Grey hair, relies on 14 year doughter for native input
http://www.ibert.be
(blog)
http://www.linkedin.com/in/bertvanwassenhove
(in case you want to hire me)
www.twitter.com/ibert
(to get know what I think)
http://www.facebook.com/bertvanwassenhove
(I may not accept you as a friend)
http://www.gowalla.com
(to know where I am - may not be accurate :) )

picture: (c) Ben Caudron

Agenda
The power of social media

What’s hot in social today

What about ROI


The power of
social media

Don’t forget to Twitter tonight #SSMM

To get this started...
Who is using? Who has?
Twitter a Blackberry
Facebook, Netlog, ... an iPhone (2G, 3G, 3Gs)
LinkedIn, Plaxo Google Phone (Nexus One)
Email an Android
Google Wave a Nokia, Samsung, Sony
Foursquare, Gowalla Ericsson, ...
Augmented Reality


What’s your primary news source?
Radio
Newspaper
TV
Online newspaper
Magazines

Mine is ...


The Internet Today...
Worldwide:
6.7bio people
1.7bio are on the internet
that’s like 25%

For Belgium:
10.4mio people
7mio are on the internet
that’s 67,3%


Social is Huge


Social is Huge

November 2009: Facebook has 350.000.000
members (and is making proﬁt)


Social is Huge

TODAY: 2.9Mio in Belgium
+300.000 users in Belgium from
September ’09 to November ’09! -> 28%
of the population.

150.000 people on Twitter


The future is social!


Media 1.0

SOCIAL OBJECT
The Flower is the (potential) social
object

The mainstream media are the
smell of the ﬂower

The bee is “spreading the word”
and has the real power

Level I: Sites, blogs, feeds, widgets
Level II: Closed networks (Facebook, Netlog, ...)
Level III: Through individuals (e-mail, Twitter, ...)

Media 2.0

The Flower is the (potential) social
object

The mainstream media are the
smell of the ﬂower

The bee is “spreading the word”
and has the real power

Level I: Sites, blogs, feeds, widgets
Level II: Closed networks (Facebook, Netlog, ...)
Level III: Through individuals (e-mail, Twitter, ...)

Media 2.0

What’s hot in
Social Media
today


Mobile


Augmented Reality - The Future


They will
They will
run your They will
run your e-
(mini-sites) run your
commerce
CRM

They will They will
They will stream your do your
rule the world, at videos and advertising
50$ a month music


There’s an app
Apps for that

Bert

Facebook
Privacy privacy policy
Reason: Google

Bert

Power
game


What about
ROI
-
Case by Case


Campaign that
involved all social
media channels
Case: Queensland looking
Queensland for ‘Island
Caretaker’


Twitter
7000 followers
Case:
Queensland


Facebook
> 11 000 friends
Case:
Queensland


Flickr

Case:
Queensland


YouTube
Channel
Case: 100 000 views
Queensland


Triptracker

Case:
Queensland


Neckermann.com: Year-end campaign
★ Assignment:
Boost revenue during year-end
period.
★ Target:
Neckermann.com clients (BE-NL)
Strategy:
Give the Neckermann.com clients a
space where they can express
themselves.
Activities:
DM/e-DM & Social platform
Results:
720 000 visits & 126 317
comments


Refresh
Pepsi Everything

Bert

Will it blend?
The results:
* 100mio views on Youtube
* Youtube branded
channel: 200.000 subs

Company’s sales went up
with 800% over the last 3
years.

Bert


Dell Outlet

Bert


Dell Outlet

> $ 6,5 million
Bert


Black cherry-lime flavored vitaminwater named…
CONNECT

Bert


13/07/09

After 24H, on the Dear Media site


13/07/09

1029

-500 followers (13/07)

257

0 fans (01/10)


A “social” Social Media case
The Big Ask Again / Dance For The Climate
August 2009: +10.000 people on the beach
3 weeks beforehand: just a dozen people started
to invite friends on Facebook to join
After 3 weeks: 25.000 people were personally
and hand-picked invited by their peers to attend
the shooting. Thousands confirmed,
The 2 Fb pages have aprox. 4.000 fans (and
growing)
Cost of the social media : 0€
Already 7.000 people joined the online dance
www.dancefortheclimate.org in their own dance.


Some more local data
Test-Aankoop launched their information
campaign about “expensive internet” in Belgium
They started “seeding” from within their local staff:
20 people started sharing the message on Fb and
Twitter
After 2-3 weeks:
13.500 people did the test to check their
internet subscription (online driven by Fb
traffic)
850 people became fan on Fb, providing them
a new, strong opt-in group of online contacts
via social media. Every next campaign will
increase this number.


Haiti 2010

First news source was ...


Using technology to help


Using technology to help

Free Calls


Raising money


Raising money

+8 mio USD in 2 days
for the Red Cross


More online viewers


We are living in a digital,
social and mobile world.

Connect with us for more ...
twitter.com/jcaudron
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twitter.com/ibert


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