8. Consumers are changing 85% have video players 68% have dvd players 65% have PCs 18% have PVR 10% mp3 players uk households, ofcom
9. Consumers are changing 2000/01 - 7.25hrs a week watching tv 2004/05 - 6.3hrs a week watching tv 18-34yr male , Nielson
10. So what are they doing? 22% surf 20% watch tv 16% play video games 9% go to the movies 6% watch dvds 6% read books/magazines 4% listen to music 18-34yr male, Nielson
14. And so they’ve fallen out of love with them “ The ads are as good as the programmes” % who agree with this statement has halved in the last 10yrs
15. And so they’ve fallen out of love with them “ Nearly all TV advertising annoys me.”
16. And so they’ve fallen out of love with them “ Nearly all TV advertising annoys me.” 57% agree in 2003 94% agree in 2005
17. And so they’ve fallen out of love with them And they’re fighting back PVRS allow you to fast forward ads Pop up blockers do exactly that on the web You can opt out of DM & telephony
18. The model is changing In a milestone that singles a fundamental shift in the economics of the media industry, consumers now spend more on media than advertisers do Media Daily News
20. We now have to go where the consumer takes us Now not only must we consider what our communication objectives are but we must deliver them in a way that also delivers value
21. The platforms are changing % who were very/extremely interested in these TV enhancements
22. The platforms are changing % who were very/extremely interested in these TV enhancements DVR features VOD features
23. The clients are changing “ It’s clear we need new channels to reach consumers. Brands that rely too heavily on mainstream media, or that are not exploring new technologies and connection points, will lose touch.” Jim Stengel P&G
24. The clients are changing “ Where will Coke go? To accelerate the convergence of Madison & Vine, a convergence of the trinity in brand building; content, media and marketing.” Steve Heyer, Coca Cola
25. The clients are changing “ Interruption advertising is in question, but I believe it will continue in to be in the marketing mix. The challenge is to engage whole sets of consumers who are not convinced by traditional advertising methods.” Michael Wolf, McKinseys
39. “ Consumers are beginning in a very real sense to own our brands & participate in their creation….. We need to learn to let go.” AG Lafley CEO, P&G
40. Coke v Mentos http://www.youtube.com/watch?v=nrCaONL0X9U
49. “ Coca Cola isn’t a drink it’s an idea, like music, it’s a feeling. We’re headed to ideas…. Ideas that bring entertainment value to our brands, ad ideas that integrate our brands into entertainment. We’re moving to ideas that elicit emotion and create connections” Stehen Heyer CEO, Coca Cola