Slides from Hylton's presentation at Red Hat's All Things Open event. "In this session, Billy Hylton, the Digital Services Director of the state’s Department of Information Technology will discuss the Digital Commons program. The program has delivered a more consistent, efficient, and cost-effective way to deliver web content and services that focuses on citizen needs. Today over 25 cabinet agency and key state government websites are running on a unified, modern platform." https://allthingsopen.org/talk/state-of-nc-digital-commons-program-enterprise-drupal-and-openshift/

1. All Things Open 2016
Digital Commons
Billy Hylton

2. The Vision
Governor Pat McCrory
“
Interacting with government should be as
easy as checking the latest scores on the
internet or even shopping online.
“

3. The Challenge
Inconsistent digital experiences + Brand confusion + Various platforms + Not optimized for mobile
No standards + Lack of community and collaboration + Content managed by IT + Web accessibility issues

4. The Challenge
Inconsistent digital experiences + Brand confusion + Various platforms + Not optimized for mobile
No standards + Lack of community and collaboration + Content managed by IT + Web accessibility issues

5. The Goal
+68%
All Traffic
21st Century Web & Digital Presence
• Powerful, flexible web content
platform
• Digital program focused on both
citizen and agency needs
• Growing, engaged community of
users

6. The Solution
+68%
All Traffic
21st Century Web & Digital Presence

7. Process
Personas
User Tasks
Information
Architecture
Page Description Diagrams
Site Governance
Content and Design (ABT) Development & Integration (Phase 2)
Drupal
Configuration
TrainingContent Import Testing
Stakeholder Interviews
Content
Refinement
Content Refresh

8. Process
Modern Collaboration

9. Results

10. Results
+68%
All Traffic
+8%
All Traffic
+171%
Mobile Traffic
-38%
Bounce Rate
NC.Gov
Governor’s Office
Natural & Cultural
Resources
State Human Resources
Budget & Management
Health & Human Services
NC State Parks
Museum of History
Regional Museums
Departmental Sub-Sites
Cross-Agency Programs
HIEA
Information Technology
Military & Veterans Affairs
Environmental Quality
Public Safety
Administration
Office of State Controller (In-
Flight)

11. Results
All Digital Commons sites are optimized for mobile.
Includes both phone and tablet breakpoints.
Mobile

12. Results
Consistent Communications

13. Results
Living Style Guide
digitalstyle.nc.gov

14. Results
+68%
All Traffic
+171%
Mobile Traffic
-38%
Bounce Rate
NC.Gov Traffic Analytics
May 2015 & May 2016

15. Results
Accessibility

16. OpenBudget
OpenBudget.nc.gov
Rapid launch of new digital projects
Results

17. New “Alt” Theme

18. Training and Communications

19. A Few Challenges
& Lessons Learned
Communication
Ask “what’s working/not working”
throughout the project and make shifts.
Security and Innovation
Balancing innovation with
security/accountability (we’re
government after all).
Flexibility
Consistency is great but you have to
meet business needs.
Technical/Drupal Support
Empathy
Consider your colleagues as well as
end-users.
Culture Clash
State government IT and
Communications teams struggle
with SDLC/DevOps
OpenShift/PaaS
Not always clear who owns which
system admin and middleware
pieces. Strong DevOps/sys admin
resources necessary.

20. Who Needs a Website?
Today, hardly anyone questions whether to build a mobile-
optimized website. A decade from now, we might be saying the
same thing about optimizing digital experiences for voice or chat
commands…In some of these cross-channel experiences, users
will never even look at a website.
“ ”
http://buytaert.net/cross-channel-user-experiences-with-drupal

21. Thank you
@publicrealm
linkedin.com/in/billyhylton