The presentation world is constantly evolving - new technology, new platforms, tools, etc. Some of these evolutions in the presentation world will turn the novice into an expert, and some will elevate the experts to top-tier status. Presentations are our bread and butter, so (based on our experience) we've created a list of four presentation trends we're going to see a lot more of in 2015.

1. 4 EMERGING PRESENTATION
TRENDS OF 2015
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2. 4 EMERGING PRESENTATION TRENDS OF 2015
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INTRODUCTION
INTRODUCTION
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2015 is going to be the
year of storytelling.
Numerous story-centric
sources like Mashable,
Wired, and Latitude pre-
dict audiences in 2015 will
prefer deeper storytelling
to traditional informational
marketing. Customers want
to know now more than
ever why they should care
about your product. They
want to be visually capti-
vated and emotionally en-
chanted with your brand...
What better way to do this
than through storytelling?

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INTRODUCTION
how their products make
their lives better without go-
ing deep into what the prod-
uct actually does.
While these brands are al-
ready at the forefront of
storytelling marketing, com-
petitors are being heavily
pressured to step up or be
left behind. Innovative com-
panies that support storytell-
ing marketing know this and
are working to enable brands
to differentiate themselves.
World-famous brands like
Airbnb, Nike, Apple, and
Google are strong examples
of great storytelling brands
that already get this. They
know that in order to be dif-
ferent they have to dive deep
into the personal experienc-
es their products give, rather
than just what they do.
Look at the majority of the
aforementioned companies’
marketing. They mainly con-
sist of people experiencing
High-profile augmented
reality projects like Mic-
rosoft’s Hololens, growing
social media platforms such
as Storify, and interactive
video experiences such as
Wirewax and Interlude
are making the future of
storytelling look brighter
than ever.
And what does this have to
do with you in 2015?
To sum it up - new ways to
deliver visual experiences,
higher connectivity to oth-
er presenters, and presen-
tations being created more
quickly and simply.

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THE RISE OF SLIDESHARE
THE RISE OF SLIDESHARE
TREND 1
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In 2015, look for bigger fo-
cuses on mobile engage-
ment from the presentation
platform SlideShare. Ac-
cording to statistic-aggre-
gate website Statista, 65%
of phone time is spent on so-
cial media, with 38% spent
reading news. These statis-
tics reflects a huge oppor-
tunity for SlideShare - the
web’s most popular presen-
tation sharing platform - to
encourage users to consume
their content on mobile.
In 2014, SlideShare decided
to step into the mobile are-
na by releasing an app. So,
in 2015, we predict that not
only will SlideShare con-
tinue to refine their mobile
presentation experience on
the go, but also focus on im-
proving it on another media
platform: video.

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5
THE RISE OF SLIDESHARE
Think about this: The largest
video-viewing platform is
undisputedly YouTube, but
it contains content from all
types of genres. It’s very easy
to get distracted on YouTube
as you’re commonly bom-
barded with different types of
videos. Very rarely do you go
to YouTube for business pur-
poses, especially on mobile.
This is where SlideShare has
the advantage with their tar-
get audience being the pro-
fessional business sector.
As stated by our friend Dave
Kerpen of Likable Media,
“SlideShare is to LinkedIn
as Instagram is to Facebook.
Both help improve the experi-
ence of the other as they both
have similar audiences.” Play-
ing off their audience, Slide-
Share has a wonderful oppor-
tunity to become the distinct
video platform of businesses.
This allows for not only more
original content on their web-
site, but also more targeted
videos for users looking for
specific content.
TAKEAWAY
Brands and presenters mar-
keting toward the professional
sector take note. If this Slide-
Share prediction becomes true,
your brand has a higher chance
to stand out due to a focused
and targeted professional au-
dience. Also, regarding mobile
SlideShare presenting, this is a
bigger incentive for your brand
to post original content to get
picked up on SlideShare, as it
has a chance to be seen both on
web and mobile.
“SlideShare is to
LinkedIn as Instagram
is to Facebook.”
Dave Kerpen,
Likable Media

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SIMPLISTIC PRESENTATION DESIGN
SIMPLISTIC PRESENTATION DESIGN
TREND 2
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Over the last year, we’ve
seen new tools emerge that
make creating well designed
presentations easier than
ever. For example, the rise
of Haiku Deck - a web-based
presentation tool that helps
non-design-savvy users cre-
ate presentations with sug-
gested templates based on
current designs and typog-
raphy trends. In 2014, this
software managed to land a
partnership with SlideShare
becoming the recommended
tool for easy presentation
creation. This was a great
deal for both as it’s perfect
in getting more content for
SlideShare and more users
for Haiku Deck.
In 2015, expect more compa-
nies to follow this trend and
make creating presentations
easier.

7. Companies will want users
to stand out compared to
typical PowerPoint, simplis-
tically visualize data, and
touch audiences online.
4 EMERGING PRESENTATION TRENDS OF 2015
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SIMPLISTIC PRESENTATION DESIGN
Tools like Canva and Slides
by Powtoon already have
begun gaining momentum
in 2014 and continue to up-
date their offerings to stand
out from competition.
However, this trend doesn’t
stop at creating well-de-
signed presentations more
simply, but also in new vi-
sual ways. With new tools
such as Microsoft’s Sway
and the rebranding of
Flowvella, we’re starting to
see more web-based presen-
tations.
Expect new web presenta-
tion experiences in 2015.
TAKEAWAY
With these emerging new pre-
sentation tools, don’t be sur-
prised if there are major shifts in
PowerPoint being the preferred
tool. While this is great for the
default user, it might not serve a
great purpose for bigger brands
that need to follow strict design
guidelines and are limited to a
platform with certain fonts and
layouts. Presentation firms be
wary and see how you can adapt
and continue to sell design ser-
vices to your customers with the
emergence of these new tools.
Presentation software compa-
nies should continue to think of
how you can create a new web
experience for users wanting to
present information simplistical-
ly, yet aesthetically pleasing (like
Prezi). Just don’t forget to focus
on how you can enrich the pre-
senters themselves.

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INBOUND MARKETING STRATEGIES ADAPTED IN PRESENTATIONS
Inbound marketing strategies
adapted in presentations
TREND 3
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Today, inbound marketing is
a term thrown around when
it comes to original content
distribution and continued
education of the customer.
With a lot of companies fo-
cusing on relationship de-
velopment via inbound mar-
keting, presenters should be
no different. Thus, present-
ers are creating opportuni-
ties to more deeply connect
with their audience AFTER

9. 4 EMERGING PRESENTATION TRENDS OF 2015
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the presentation. Whether
it’s passing out eBooks in
the form of gift cards (see
Enthrill), uploading their
talks and slideshows on
SlideShare to be viewed and
shared, or providing a social
metric where they can mea-
sure impact, presenters are
trying to connect with their
audiences more deeply than
ever before.
In 2015, inbound market-
ing is almost a necessity for
keeping contact with cus-
tomers that get bombarded
daily with pitches. However,
as a presenter, you have an
advantage. You can wow the
audience with your story
and create a personal re-
lationship with them. This
will make your name have
meaning when it appears in
their inbox. We predict pre-
senters will find more ways
to present to their audiences
off of the stage.
TAKEAWAY
Instead of sell, sell, sell, think
build, build, build. Building rela-
tionships is crucial in sales, and
in presentations it’s no different.
If you have a big call to action
and the audience needs time to
think about their decision, in-
corporate inbound strategies to
continue the conversation. Look
out for your audiences’ best
needs, explain why you do what
you do, and they’ll handle the
rest. The key is to connect with
them through your presentation
before asking them to continue
the journey with you.
INBOUND MARKETING STRATEGIES ADAPTED IN PRESENTATIONS

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AUGMENTED REALITY
AUGMENTED REALITY
TREND 4
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Remember Google Glass? It’s
about to get some new com-
pany. In 2015, with the inev-
itable looming commercial-
ization of augmented reality
slowly coming our way, don’t
be surprised if projects like
the Microsoft Hololens, Oc-
ulus Rift, Project Morpheus,
Gear VR, and rumored Magic
Leap come and commercial-
ize new ways for companies
to pitch.
For example, imagine you’re
pitching your city to a group
of event organizers. You want
them to understand why they
should choose your city to
host an upcoming event. The
city and event planners both
care about the experience of
the attendees, but showing
stats, data, and small video
snippets might not be enough.
Every city can put together a
pretty PowerPoint proposal,

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AUGMENTED REALITY
but visually, what’s the next
level? The event planners
need more emotional sub-
stance to be swayed.
Showing them the experi-
ence through a device that
allows them to visualize how
it would feel to be there could
be the difference. The food
on the street, the music they
would hear, the crowd they
would meet, and the roar of
the stadium when points are
scored, all create an experi-
ence. Through augmented re-
ality, the people you’re pitch-
ing to become actual fans for
that moment in your city.
This example above, howev-
er, might be wishful thinking
in terms of ease of accessibil-
ity to the technology in 2015.
TAKEAWAY
Obviously the above example
is for higher budget users, but
we predict brands will eventual-
ly find ways to incorporate this
type of technology into web
presentations as well. Develop-
ing a way to see the pitch on a
platform as if it’s real on a visu-
ally augmented device can help
the customer see what exactly it
is you’re selling. It’s truly a pre-
sentation experience.
We’re going to reserve imme-
diate judgment though, as it
might be too early in 2015 for
this type of technology to be-
come available. However, we’re
crossing our fingers that these
devices will change the visu-
al pitch as news like this show
that the future is promising. Just
don’t expect it being available
to everybody.

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CONCLUSION
CONCLUSION
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Our advice
Keep practicing as if these
technologies never existed,
but stay informed.
Huh? Yeah, we know you’re
excited to research all these
new trends, but remember
audiences come to see you,
the presenter. So keep hon-
ing your craft, and only un-
It’s key to remember that
while all these new technol-
ogies may sound awesome,
they will never replace
YOU, the presenter. While
these emerging trends will
certainly help you deliver a
more powerful, visual ex-
perience, it won’t take away
the long hours you’ll have
to train and rehearse your
public speaking craft.
til you develop a confident
public speaking foundation
should you incorporate
these new tools. Remember:
People will always remem-
ber the presenter more than
the presentation.

13. thanks for reading.
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AS ALWAYS
Please share your comments and critiques
with us at hq@bigfishpresentations.com.
We love to hear from our readers and hope
to continue to produce content that helps
rid the world of boring presentations.