Bootstrap Experience

Experience Design Bootstrap Experience Subgroup December 8, 2008 Bijoy Goswami & Heather McKissick with Kert Peterson

The Birthday Party ,[object Object],Experiences Services Goods Make Stage Deliver Customer expectations are higher than ever. We want what we want exactly when we want it. We slide up and down this scale at will. And we expect you to be ready. What’s the Point?

RunTex Shoes Goods Races Experiences Training Services

“ An experience occurs when [an organization] intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event” — Pine & Gilmore

The Players ,[object Object],[object Object],[object Object],Onstage vs. Offstage

What is the Bootstrap? Right Action Right Time rebootstrap ideation prod/serv/exp community (demo) Use everything youPlusU (awaken) Yes! inner journey customer valley of death Constraint creates innovation ($ell) growth organization (build) Scale the model founder MRE (discover) Know thyself

Now : Customized bumper stickers, connections to other bootstrappers, community, esprit-du-corps Next : new level of online community interaction, integrate partner pieces such as bumperstickers, mikons, etc. Now : Bootstrap Map & Yahoo Groups Next : Integrate the map into the community software rather than separately on the wiki; MREmap, interactive BootstrapMap Now : Contributor: blog, talks, subgroup leads Next : personalized profiles in one place; bring the whole community together rather than fragmented groups ,[object Object],[object Object],[object Object],Locate ,[object Object],[object Object],[object Object],[object Object],Engage ,[object Object],[object Object],[object Object],WOW

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SO Much more to the Science … Clearpath

What Next? Bootstrap Subgroup ,[object Object],[object Object],[object Object],[object Object],[object Object]

Bootstrap Experience

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (17)

En vedette

En vedette (6)

Similaire à Bootstrap Experience

Similaire à Bootstrap Experience (20)

Plus de Bijoy Goswami

Plus de Bijoy Goswami (11)

Dernier

Dernier (20)

Bootstrap Experience