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Interaction12, Dublin, Ireland. 4 Feb 2012




Telling the Data Comparison
Story Using A Skyline Graph
     (Instead of Two Pies)




             Bill Caemmerer

      bcaemmerer@sapient.com
         bill@caemmerer.net
Just like every picture, every graph tells a story, or it
should. Frequently the story we want to tell is a
comparison to the past or to our plans, a “what
happened” story.

Do we have the best tools to tell this story visually,
in graphs? In this presentation, we'll look at the
common strategies like pies, bars, thermometers
and heat maps, and how well they tell us “what
happened.”
Is this any way to manage your retirement?
Then                            Now

   Tamborines                       Tamborines
                  Guitars                        Guitars
                                Bodhrans
Bodhrans

                       Banjos                        Banjos
                                  Basses
    Basses
             Fiddles                       Fiddles
Then                            Now

                                    Tamborines
   Tamborines
                  Guitars                        Guitars
                                Bodhrans
Bodhrans

                       Banjos                        Banjos
                                  Basses
    Basses
             Fiddles
                                           Fiddles




       area= (angle/360)*π r                     2
Tough questions (for pie charts):

• how much did any item change?
• what+do you mean by “percent”
  20% 5% = 21%.. ??
Comparison stories: “what
happened?”
We want to know:

• Relative changes
  (“left shoe sales are up 15%”)

• Biggest most important changes
  (“you spent $500 on what?!”)
What makes details easy to see?
horizons
silhouettes
Variation from a horizon line

Height and width

Size or area
160%
      140%
      120%
Now




      100%
       80%
       60%
       40%
       20%




             Then
160%
                               area = x*y
      140%
      120%
Now




      100%
       80%

       60%
       40%
       20%
             Guitars        Banjos    Fiddles    Basses   Bodhrans    Tamborines




                       25        14         17     10            20       14



                                      Then
160%

      140%
      120%
Now




      100%
       80%

       60%
       40%
       20%
             Guitars        Banjos    Fiddles    Basses   Bodhrans    Tamborines




                       25        14         17     10            20       14



                                      Then
160%

      140%
                       30
      120%
Now




      100%
       80%

       60%
       40%
       20%
             Guitars        Banjos    Fiddles    Basses   Bodhrans    Tamborines




                       25        14         17     10            20       14



                                      Then
28
      160%

      140%
                       30
      120%                                             11
                                                                     20
Now




      100%                                                                    12
       80%
                                 9
       60%
       40%
       20%
             Guitars        Banjos    Fiddles        Basses   Bodhrans    Tamborines




                       25        14         17         10            20       14



                                      Then
Fo
         o     d
                    &
                        D
                            in
                                 in
                                      g




 Au
      to
           &
                 Tr
                    a   ns
                              po
                                     rt




      Bi
           lls
                 &
                      U
                           til
                               iti
                                   e   s
                                           Spending By Category




Bu
     si
          ne
               ss
                    Se
                           rv
                             ic
                                  es


                    Fi
                       n   an
                                ci
                                     al

                Ed
                      uc
                        at
                          io
                                      n
                 Sh
                        op
                             pi
      U                           ng
          nc
               at
                 eg
                        or
                             iz
                                  ed
G
 ift                     H
    s                        om
           &                          e
                D
                    on
                         at
                           io
                                  ns
                           O
                            th
                              er
20%
                                                                                  40%
                                                                                              60%
                                                                                                    80%
                                                                                                                          120%
                                                                                                                                 140%




                                                                                                             100%
                   H
                       om
                            e:
                                 M
                                     or
                                        t  ga
                                              ge
                                                      &
                                                           R
                                                               en
                                                                 t




                                                                     $525
               Fo
                  o     d
                            &
                                 D
                                     in
                                          in
                                                                                                             $525




                                               g:
                                                    G
                                                                                                                                                   Spending vs. Budget




                                                     ro
                                                       ce
                                                         rie
                 Ed                                         s
                                                                     $250
                       uc
                                                                                                                                               Spending v Budget




                         at
                           io
                                     n:
                                                                                                      $225




      Au                                  St
                                                ud
              to                                  en
Au                 &                                tL
                       Tr
     to                   a                           oa
          &                   ns                         n
                                                                     $250




              Tr                po
                 a                        rt:
                     ns
                          po                    G
                                                 as
                                                                                                             $250




               Bi
                               rt:
                                     A                 &
                    lls                   ut               Fu
      Bi                  &                  o               el
           lls                U              In
                                                                     $120




                   &
                                                                                                                                        $169




                                 til            su
                       U             iti            ra
                         til             es
                             iti            :E         nc
                                                          e
                                                                     $102




                                 es            l
                                                                                        $44




                                     : M ect
                                          ob ric
                                                        ity
                                                                     $100




                                       En ile
                                           te Ph
                                              rt o
                                                 ai n
                                                                                                                    $70




                                                                     $70




                                                   nm e
                                                       en
                                                          t
                                                                     $50
                                                                                              $31
scales well horizontally
Technology
                                                   +4.3%

                                                                                                     Industrial Goods



Conglomerates                                                                 Utilities
+2.3%                     Consumer Goods           AAPL +7.4%                 +0.3%
                          -11.0%
                                                        MSFT -7.7%
                                                                                          Services
        Basic Materials                                                                   +11.2%
                                                                GOOG +0.8%
        +0.0%                          Financial
                                       +8.6%
                                                                      YHOO -3.2%




                     scales well horizontally
Where to find out more...
Search online for:

variable-width column charts
variwide charts
bar-mekko charts




coming soon: skylinechart.net
Thank you!

bcaemmerer@sapient.com
   bill@caemmerer.net

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Skyline Graph Compares Data Changes Over Time

  • 1. Interaction12, Dublin, Ireland. 4 Feb 2012 Telling the Data Comparison Story Using A Skyline Graph (Instead of Two Pies) Bill Caemmerer bcaemmerer@sapient.com bill@caemmerer.net
  • 2. Just like every picture, every graph tells a story, or it should. Frequently the story we want to tell is a comparison to the past or to our plans, a “what happened” story. Do we have the best tools to tell this story visually, in graphs? In this presentation, we'll look at the common strategies like pies, bars, thermometers and heat maps, and how well they tell us “what happened.”
  • 3. Is this any way to manage your retirement?
  • 4.
  • 5. Then Now Tamborines Tamborines Guitars Guitars Bodhrans Bodhrans Banjos Banjos Basses Basses Fiddles Fiddles
  • 6. Then Now Tamborines Tamborines Guitars Guitars Bodhrans Bodhrans Banjos Banjos Basses Basses Fiddles Fiddles area= (angle/360)*π r 2
  • 7. Tough questions (for pie charts): • how much did any item change? • what+do you mean by “percent” 20% 5% = 21%.. ??
  • 9. We want to know: • Relative changes (“left shoe sales are up 15%”) • Biggest most important changes (“you spent $500 on what?!”)
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. What makes details easy to see?
  • 17. Variation from a horizon line Height and width Size or area
  • 18. 160% 140% 120% Now 100% 80% 60% 40% 20% Then
  • 19. 160% area = x*y 140% 120% Now 100% 80% 60% 40% 20% Guitars Banjos Fiddles Basses Bodhrans Tamborines 25 14 17 10 20 14 Then
  • 20. 160% 140% 120% Now 100% 80% 60% 40% 20% Guitars Banjos Fiddles Basses Bodhrans Tamborines 25 14 17 10 20 14 Then
  • 21. 160% 140% 30 120% Now 100% 80% 60% 40% 20% Guitars Banjos Fiddles Basses Bodhrans Tamborines 25 14 17 10 20 14 Then
  • 22. 28 160% 140% 30 120% 11 20 Now 100% 12 80% 9 60% 40% 20% Guitars Banjos Fiddles Basses Bodhrans Tamborines 25 14 17 10 20 14 Then
  • 23.
  • 24. Fo o d & D in in g Au to & Tr a ns po rt Bi lls & U til iti e s Spending By Category Bu si ne ss Se rv ic es Fi n an ci al Ed uc at io n Sh op pi U ng nc at eg or iz ed G ift H s om & e D on at io ns O th er
  • 25.
  • 26. 20% 40% 60% 80% 120% 140% 100% H om e: M or t ga ge & R en t $525 Fo o d & D in in $525 g: G Spending vs. Budget ro ce rie Ed s $250 uc Spending v Budget at io n: $225 Au St ud to en Au & tL Tr to a oa & ns n $250 Tr po a rt: ns po G as $250 Bi rt: A & lls ut Fu Bi & o el lls U In $120 & $169 til su U iti ra til es iti :E nc e $102 es l $44 : M ect ob ric ity $100 En ile te Ph rt o ai n $70 $70 nm e en t $50 $31
  • 28. Technology +4.3% Industrial Goods Conglomerates Utilities +2.3% Consumer Goods AAPL +7.4% +0.3% -11.0% MSFT -7.7% Services Basic Materials +11.2% GOOG +0.8% +0.0% Financial +8.6% YHOO -3.2% scales well horizontally
  • 29. Where to find out more...
  • 30. Search online for: variable-width column charts variwide charts bar-mekko charts coming soon: skylinechart.net
  • 31. Thank you! bcaemmerer@sapient.com bill@caemmerer.net

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