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6 secrets of visual merchandising for your clothing line

The visual presentation in the store has always been the major customer motivation accounting for a majority of retail purchasing.

Your window display has the potential to attract the customer, reel them in and ultimately lead to purchase. However, there are a few key points every private label clothing owners should keep in mind. Billoomi Fashion™, India has compiled some of information, tips and tricks which might add value to your clothing business.

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6 secrets of visual merchandising for your clothing line

  1. 1. A knowledge series by Billoomi Fashion™ 6 Secrets of Effective Visual Merchandising for Your Clothing Line Tips and Tricks to Increase Walk-ins
  2. 2. The visual presentation in the store has always been the major customer motivation accounting for a majority of retail purchasing. Your window display has the potential to attract the customer, reel them in and ultimately lead to purchase. However, there are a few key points every private label clothing owners should keep in mind. Good visual merchandising is a mix of art, inspiration and science. While great visual can sell lousy product, poor visuals can do nothing for great merchandise. - Paco Underhill, Why We Buy “
  3. 3. TABLE OF CONTENTS 1 Show Less, Focus More 2 Love Odd Numbers 3 Repeat, Repeat and Repeat 4 Contrast is Key 5 Attract First 6 Bonus
  4. 4. Show Less, Focus More CHAPTER - 01
  5. 5. Show Less, Focus More The human mind has a limited attention and focus span and therefore it is advisable to keep the display simple and uncluttered. Leave a lot of space around. The most common mistake is trying to show too much at the same time. Props should be simple in shape, preferably something that provides a large mass of color or texture, such as blocks, covered boxes or risers. www.BilloomiFashion.com
  6. 6. Love Odd Numbers CHAPTER - 02
  7. 7. Love Odd Numbers Always place an odd number of elements in a group. Since it's easier for the brain to zone in on the middle and the arrangement is slightly off balance, the eyes moves around to look at each frame or object. A perfectly balanced arrangement ie even no is dull to the eye. www.BilloomiFashion.com
  8. 8. Repeat, Repeat and Repeat CHAPTER - 03
  9. 9. Repeat, Repeat and Repeat Use variations of identical elements as that creates a very powerful display mechanism. It's a simple idea but can have a lot of impact on the mind of the consumer and it's hard to miss such a display. www.BilloomiFashion.com
  10. 10. Contrast is Key CHAPTER - 04
  11. 11. Contrast is Key Make sure the items or frames you want to focus clearly contrast with the background. This includes color contrast as well as material texture contrast. For example, don't put a metal frame on top of a glossy background. Try making the background dull and repeated so that the frame that displays important information stands out. www.BilloomiFashion.com
  12. 12. ATTRACT FIRST, PROVIDE CHOICE LATER: Pyramid Method CHAPTER - 05
  13. 13. Attract First, Provide Choice Later: Pyramid Method Place one element at the top of the display which is clear and focussed. Below that, in the form of a pyramid, place other elements which provide choice. It's hard to go wrong with a pyramid display. www.BilloomiFashion.com
  14. 14. Bonus CHAPTER - 06
  15. 15. Bonus Provided you have got your ready to sell good finished collection from your clothing manufacturer, always hire a good agency to execute your visual merchandise concepts. An idea is only as good as it's execution. So while your presentation might look fabulous in your laptop, the real thing in the store must be as efficiently done. www.BilloomiFashion.com
  16. 16. Gear Up for New Season Sampling and Production of Your Clothing Line. Billoomi Fashion™ is India’s Leading Private Label Clothing Manufacturer, Exporter and Supplier of RTW garments for men, women and kids. To know more, explore: www.billoomifashion.com or write to info@billoomifashion.com ASK FOR QUOTE www.BilloomiFashion.com

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