The visual presentation in the store has always been the major customer motivation accounting for a majority of retail purchasing. Your window display has the potential to attract the customer, reel them in and ultimately lead to purchase. However, there are a few key points every private label clothing owners should keep in mind. Billoomi Fashion™, India has compiled some of information, tips and tricks which might add value to your clothing business.

1. A knowledge series by Billoomi Fashion™
6 Secrets of Effective Visual
Merchandising for
Your Clothing Line
Tips and Tricks to Increase Walk-ins

2. The visual presentation in the store has always been the
major customer motivation accounting for a majority of
retail purchasing.
Your window display has the potential to attract the
customer, reel them in and ultimately lead to purchase.
However, there are a few key points every private label
clothing owners should keep in mind.
Good visual merchandising is a mix of art,
inspiration and science. While great visual can sell
lousy product, poor visuals can do nothing for great
merchandise.
- Paco Underhill, Why We Buy
“

3. TABLE OF CONTENTS
1
Show Less, Focus More
2
Love Odd Numbers
3
Repeat, Repeat and Repeat
4
Contrast is Key
5
Attract First
6
Bonus

4. Show Less, Focus More
CHAPTER - 01

5. Show Less, Focus More
The human mind has a limited attention and focus span
and therefore it is advisable to keep the display simple
and uncluttered. Leave a lot of space around. The most
common mistake is trying to show too much at the same
time. Props should be simple in shape, preferably
something that provides a large mass of color or texture,
such as blocks, covered boxes or risers.
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6. Love Odd Numbers
CHAPTER - 02

7. Love Odd Numbers
Always place an odd number of elements in a group.
Since it's easier for the brain to zone in on the middle and
the arrangement is slightly off balance, the eyes moves
around to look at each frame or object. A perfectly
balanced arrangement ie even no is dull to the eye.
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8. Repeat, Repeat and Repeat
CHAPTER - 03

9. Repeat, Repeat and Repeat
Use variations of identical elements as that creates a very
powerful display mechanism. It's a simple idea but can
have a lot of impact on the mind of the consumer and it's
hard to miss such a display.
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10. Contrast is Key
CHAPTER - 04

11. Contrast is Key
Make sure the items or frames you want to
focus clearly contrast with the background. This
includes color contrast as well as material
texture contrast. For example, don't put a metal
frame on top of a glossy background. Try
making the background dull and repeated so
that the frame that displays important
information stands out.
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12. ATTRACT FIRST, PROVIDE
CHOICE LATER: Pyramid
Method
CHAPTER - 05

13. Attract First, Provide Choice
Later: Pyramid Method
Place one element at the top of the display
which is clear and focussed. Below that, in the
form of a pyramid, place other elements which
provide choice. It's hard to go wrong with a
pyramid display.
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14. Bonus
CHAPTER - 06

15. Bonus
Provided you have got your ready to sell good
finished collection from your clothing
manufacturer, always hire a good agency to
execute your visual merchandise concepts. An
idea is only as good as it's execution. So while
your presentation might look fabulous in your
laptop, the real thing in the store must be as
efficiently done.
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16. Gear Up for New Season
Sampling and Production
of Your Clothing Line.
Billoomi Fashion™ is India’s Leading Private Label
Clothing Manufacturer, Exporter and Supplier of RTW
garments for men, women and kids. To know more,
explore: www.billoomifashion.com or write to
info@billoomifashion.com
ASK FOR QUOTE
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