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By GROUP-4 Debojit Roy – H66 Neeraj Sharma – H30 Sritanu Das Mahapatra – H57 Abhisek Sahu – H3 Krishnakant Pandey – H25 Biswajit Ghosh – H12
[object Object],[object Object],Branding
-The term could refer to a city, country or a tourist destination, and to their competition over tourists, visitors, investors, residents and other resources. -Branding tourism is a part of destination branding -  First used by Philip Kotler. Destination Branding
MALASIA- TRULY ASIA AMAZING THAILAND South Africa- Alive with Possibility HONG KONG Asia's World City - SINGAPORE- NEW ASIA                                   
 
SHARE OF INDIA IN WORLD TOURISM 0.49 % Tourism contributes more than 6% to India's GDP of $1 trillion, and employs 53 million people directly or indirectly. Foreign tourist arrivals to India was 522,000 in December,2008.
[object Object],[object Object]
Uniqueness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],PRINTS AD                                                   
COST OF THIS INCREDIBILITY ,[object Object]
EXPLORE RURAL INDIA CAMPAIGN ,[object Object],[object Object],[object Object],[object Object],[object Object]
ATITHI DEVO BHAVA CAMPAIGN OBJECTIVE: ,[object Object],- RE-ENFORCING THE CONFIDENCE OF FOREIGN TOURIST TOWARDS INDIA AS A PREFERRED HOLIDAY DESTINATION.
[object Object],MASS MEDIA COMMUNICATION IN NEWSPAPERS, TV, CINEMA AND OUTDOORS. ATITHI DEVO BHAVA CAMPAIGN ,[object Object],[object Object],[object Object],[object Object]
CAMPAIGN IN LONDON ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Incredible!ndia@60 - NEWYORK
CAMPAIGN DURING  OLYMPICS ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],AWARDS
© 2009 AIMS PGPM-H08

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INCREDIBLE INDIA

  • 1. By GROUP-4 Debojit Roy – H66 Neeraj Sharma – H30 Sritanu Das Mahapatra – H57 Abhisek Sahu – H3 Krishnakant Pandey – H25 Biswajit Ghosh – H12
  • 2.
  • 3. -The term could refer to a city, country or a tourist destination, and to their competition over tourists, visitors, investors, residents and other resources. -Branding tourism is a part of destination branding - First used by Philip Kotler. Destination Branding
  • 4. MALASIA- TRULY ASIA AMAZING THAILAND South Africa- Alive with Possibility HONG KONG Asia's World City - SINGAPORE- NEW ASIA                                   
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  • 6. SHARE OF INDIA IN WORLD TOURISM 0.49 % Tourism contributes more than 6% to India's GDP of $1 trillion, and employs 53 million people directly or indirectly. Foreign tourist arrivals to India was 522,000 in December,2008.
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  • 20. © 2009 AIMS PGPM-H08