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Bitmovin LIVE: NAB 2020 Kickoff Webinar - "COVID-19 and its impact on OTT Video"

The COVID-19 pandemic of 2020 has had an immense effect on the global economy, technology, and the way that people live their day-to-day lives. One of the many effects of the pandemic was the cancellation of one of the streaming industry's largest events: NAB Las Vegas. Bitmovin and a handful of its partners organized a virtual experience filled with content as a replacement.

Bitmovin started the virtual experience with a kick-off webinar moderated by Variety with EY, Nielsen, and Verizon as guest panelists. In it, the panel discussed how the streaming industry is changing as a result of global quarantines.
This includes changes in viewer behavior (Nielsen). Industry & Market Dynamics (EY), how the content distribution model is changing (Verizon Media), and the back-end technological implications of all of the changes.

View the full VoD webinar here: https://go.bitmovin.com/nab-live-kick-off-2020?utm_source=slideshare&utm_medium=43936&utm_campaign=NABLive&utm_term=form-submission

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Bitmovin LIVE: NAB 2020 Kickoff Webinar - "COVID-19 and its impact on OTT Video"

  1. 1. April 15th , 2020 COVID-19 and its impact on OTT video All rights reserved. © Bitmovin Inc 2020
  2. 2. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020
  3. 3. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 bitmovin.com/live-nab All rights reserved. © Bitmovin Inc 2020
  4. 4. All rights reserved. © Bitmovin Inc 2020 Todd Spangler New York Digital Editor
  5. 5. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 “One in five people around the globe are under lockdown.” The Guardian, March 2020 All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020
  6. 6. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 “...Massive change in behavior.” The New York Times, April 2020 All rights reserved. © Bitmovin Inc 2020
  7. 7. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 “Most extensive global collective action undertaken by human beings in our history.” The Telegraph, April 2020
  8. 8. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 How does COVID-19 affect: ● Consumer OTT video consumption, ● OTT industry and market dynamics, ● Your business strategy, and ● Your technology decisions?
  9. 9. All rights reserved. © Bitmovin Inc 2020 Our Moderator & Panelists Todd Spangler Variety, New York Digital Editor Brian Fuhrer Nielsen, SVP Product Strategy Janet Balis EY, Global Advisory Leader, Media & Entertainment Iván Markman Verizon Media, Chief Business Officer Stefan Lederer Bitmovin, CEO
  10. 10. All rights reserved. © Bitmovin Inc 2020 ● Introductions ● Expert Perspectives 1. Changes in Viewer Behavior | Nielsen 2. Industry & Market Dynamics | EY 3. Content Distribution | Verizon Media 4. Technology Implications | Bitmovin ● Summary ● Panel Discussion Q&A | Variety Agenda All rights reserved. © Bitmovin Inc 2020
  11. 11. All rights reserved. © Bitmovin Inc 2020 Impact on Consumer Video Streaming Behavior 1. All rights reserved. © Bitmovin Inc 2020 Brian Fuhrer Nielsen, SVP Product Strategy
  12. 12. Copyright © 2020 The Nielsen Company. Confidential and proprietary. STREAMING METER INSIGHTS: THE MACRO VIEW
  13. 13. 13 Copyright©2020TheNielsenCompany.Confidentialandproprietary. STREAMING SHARE AND VOLUME WEEKLY VS. YEAR AGO Weekly, Persons 2+, Percent of Total Streaming Minutes Source: Nielsen, Custom Streaming Meter Report, Sum of Daily Streaming Minutes (Weighted), P2+,Total Day, Others calculated as the difference between total streaming and the sum of the major 4 digital publishers
  14. 14. 14 Copyright©2020TheNielsenCompany.Confidentialandproprietary. STREAMING AUDIENCE COMPOSITION WEEKLY VS. YEAR AGO Weekly, Persons 2+, Total Streaming Minutes Source: Nielsen, Custom Streaming Meter Report, Sum of Daily Streaming Minutes (Weighted), P2+,Total Day, Others calculated as the difference between total streaming and the sum of the major 4 digital publishers
  15. 15. 15 Copyright©2020TheNielsenCompany.Confidentialandproprietary. STREAMING SHARE OF TOTAL TV USAGE WEEKLY VS. YEAR AGO - AMONG STREAMING CAPABLE HOMES Weekly, Persons 2+, Streaming as a % of Total TV Usage Source: Nielsen, Custom Streaming Meter Report cut back to OTT Capable Homes, Sum of Daily Streaming Minutes (Weighted) as a percent of Total TV Usage, P2+,Total Day, Based on Streaming Capable Homes
  16. 16. Copyright © 2020 The Nielsen Company. Confidential and proprietary. SVOD CONTENT RATINGS: THE MICRO VIEW
  17. 17. 17 Copyright©2020TheNielsenCompany.Confidentialandproprietary. Source: SVOD Content Ratings, P2+ Projections (000), *Premiere Date includes Prior Day 12A-6A Nielsen Day viewing PERSONS 2+ AVERAGE AUDIENCE(000) BY DAY
  18. 18. 18 Copyright©2020TheNielsenCompany.Confidentialandproprietary. PERSONS 2+ REACH(000) BY DAY Source: SVOD Content Ratings, P2+ Projections (000), *Premiere Date includes Prior Day 12A-6A Nielsen Day viewing
  19. 19. All rights reserved. © Bitmovin Inc 2020 Industry & Market Dynamics 2. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 Janet Balis EY, Global Advisory Leader, Media & Entertainment
  20. 20. All rights reserved. © Bitmovin Inc 2020 OTT usage before the crisis OTT platform usage as a % of surveyed households that utilize both SVOD and AVOD services Top 3 AVOD services in use as a % of surveyed households YouTube Facebook Broadcast network sites 71% 46% 27% Source(s): EY analysis, SNL Kagan Top 3 SVOD services in use as a % of surveyed households Amazon Prime Netflix Hulu 61% 57% 30%
  21. 21. All rights reserved. © Bitmovin Inc 2020 New services add intensity to a complex market Launch dates and current announcements for selected streaming services Nov 2019 Apr 2020 May 2020 TBD 2020 ► SVOD – bundle offers with Hulu & ESPN available ► 10 M+ subscribers since launch ► SVOD – trial bundled with new iPhones ► Limited set of original programming available ► SVOD and AVOD options available – can be bundled with Xfinity ► Launch will likely remove popular assets from Netflix and other providers ► SVOD and AVOD options available ► Content consists of short-form videos meant to be viewed on mobile in bursts ► SVOD – likely offer bundles with AT&T services ► Launch content includes all Warner and HBO properties ► Live news and sports potentially in development ► SVOD ► Launch content to focus on natural history documentaries ► Niche subscription offers forthcoming ► SVOD and AVOD options available – details forthcoming ► Enhancement of the CBS All Access platform to integrate across brands
  22. 22. All rights reserved. © Bitmovin Inc 2020 COVID-19: Implications for consumer engagement OTT services were already enjoying growth, as traditional pay-TV services faced subscription churn Subscription growth of select pay video services, 2015 – 2019 CAGR The COVID-19 pandemic likely is changing the dynamics around media consumption rapidly *Note: Premium network subscriptions are inclusive of linear and OTT services Source(s): EY analysis, SNL Kagan Consumers seek entertainment options as shelter-in-place orders keep them home and try new things Cable / telco providers and TV networks offer free premium content Lack of live sports and concerns over negative news are driving consumers to escapist content (e.g. scripted drama, esports, video games) 109.7% 92.1% 56.0% 43.9% 27.8% 24.8% 8.7% 3.1% -0.6% -1.1% -1.6% -2.0% -3.6% -4.1% -8.0% -10.1%
  23. 23. All rights reserved. © Bitmovin Inc 2020 Potential headwinds ECONOMIC UNCERTAINTY COMPETITION FOR CONSUMER ATTENTION CONTENT PRODUCTION DELAYS / HIATUS *Note: Premium network subscriptions are inclusive of linear and OTT services Source(s): EY analysis, SNL Kagan, Barclays 36% Of surveyed consumers were most likely to cut OTT subscriptions first should they need to reduce expenses Major OTT services with planned launches are continuing on schedule, adding intensity to an already competitive marketplace With most content production on-hold, OTT services will have to compete on the strength of their existing libraries and potential content acquisition 149 Planned originals in Q1 2020
  24. 24. All rights reserved. © Bitmovin Inc 2020 What might this mean for the future? SUBSCRIBER GROWTH Can OTT players become great acquisition and retention marketers? SERVICE / OFFERING CONSOLIDATION Will economic pressures lead to consolidation, fallout, and M&A? MONETIZATION STRATEGIES What is the right balance of business models (e.g. SVOD, AVOD, traditional distribution)?
  25. 25. All rights reserved. © Bitmovin Inc 2020 Strategic tension between open and closed models ConsumersDistribution channels DataBrand experiences ProducersTalent / creatives Monetization Content production Distribution Do we need to license or produce original content versus acquiring others’ content? What is the model for engaging with content creators and talent? Who controls the end-to-end user experience? Do we need more 1st party data to effectively drive marketing? Are we good at using data strategically? How do we balance and sequence direct and indirect distribution? Traditional and OTT distribution? How do we build effective acquisition and retention marketing capabilities? What is the right mix of open and closed business models?
  26. 26. All rights reserved. © Bitmovin Inc 2020 Impact on Content Distributors 3. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 Iván Markman Verizon Media, Chief Business Officer
  27. 27. All rights reserved. © Bitmovin Inc 2020 Connecting uniquely at scale All rights reserved. © Bitmovin Inc 2020 200B daily data signals ̴900M global UVs monthly1 30 trusted O&O brands & partners Diverse insights. Connected channels. Built for brand safety. Sources: comScore, Custom Report, US, Multi-platform, Verizon Media (and Microsoft Partnership): 1) Dec 2019; 2) Avg. January 2018 to September 2019, Global.
  28. 28. All rights reserved. © Bitmovin Inc 2020 Delivering Billions of Experiences Daily All rights reserved. © Bitmovin Inc 2020 Sources: comScore, Custom Report, US, Multi-platform, Verizon Media (and Microsoft Partnership): 1) Dec 2019; 2) Avg. January 2018 to September 2019, Global. 4B Video Video streams each month 3 Delivery Exabytes monthly 1.1B Security Blocked attacks monthly 100Tbps Network capacity + 140PoPs 5K Connections 6Continents Verizon Media Platform
  29. 29. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 Customers Advertisers and Agencies Publishers - Making news more viable - Revenue diversification - Invention of new business models and offerings - More inventory: Streaming video adoption up 60% - More buying options: by 2021 nearly 60% of CTV ad will be sold programmatically - Better Measurement: more ROI confidence - 77% of people said CV content online has “no impact on my feelings towards the brand” - 83% of people said they are looking for companies to take leadership in the “stay home” message
  30. 30. All rights reserved. © Bitmovin Inc 2020 Things we’re doing now… All rights reserved. © Bitmovin Inc 2020 Impact of Live Sports Cancellations Verizon Media Donates Streaming Services to the USO, Bringing Entertainment to Service Members Worldwide. 54% 60%Growth in Gaming 134%Growth in Entertainment (Disney, Hulu, FOX) MoM Growth in News
  31. 31. All rights reserved. © Bitmovin Inc 2020 Impact on Streaming Tech 4. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 Stefan Lederer Bitmovin, CEO
  32. 32. All rights reserved. © Bitmovin Inc 2020 Streaming video consumption is increasing Viewers are watching more and are watching longer, but data use is growing faster! All rights reserved. © Bitmovin Inc 2020
  33. 33. Impact on performance Quality of service metrics suggest that video services can still cope with the increase in load but see bandwidth related pressures All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020
  34. 34. All rights reserved. © Bitmovin Inc 2020 ● There is extreme public pressure on content distributors to lower bandwidth consumption while still delivering a positive experience for viewers. ● As providers see record levels of growth, they also need to ensure they are managing costs appropriately as they scale. Technology impact All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020
  35. 35. All rights reserved. © Bitmovin Inc 2020 Large opportunity for streaming improvements All rights reserved. © Bitmovin Inc 2020 40-50% Higher Efficiency DEVICE SUPPORT FOR NEXT GENERATION CODECS
  36. 36. All rights reserved. © Bitmovin Inc 2020 Large opportunity for streaming improvements Advanced compression: ● Encoding: 3-Pass, Multi-Codec, Per-Title ● Analytics: Data to optimize in line with viewers’ streaming conditions (Codec distribution, bitrates, bandwidth, …) All rights reserved. © Bitmovin Inc 2020
  37. 37. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 Technology Impacts, Key Points: ● Operators face unprecedented pressure to optimize streaming due to COVID-19 ● Consumer device support for high compression codecs evolving faster than operator support ● Many “low hanging fruits” operators can implement today that offer increased quality of experience, lower bandwidth utilization and lower total cost of ownership
  38. 38. Join for more sessions over the next 2 weeks All rights reserved. © Bitmovin Inc 2020 T E C H T A L K Reducing Peak Bandwidth for OTT Friday, April 17th bitmovin.com/live-nab
  39. 39. Join for more sessions over the next 2 weeks All rights reserved. © Bitmovin Inc 2020 T E C H T A L K Quality of Experience: The Top 5 Metrics That Matter Tuesday, April 21st bitmovin.com/live-nab
  40. 40. All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020 bitmovin.com/live-nab All rights reserved. © Bitmovin Inc 2020
  41. 41. All rights reserved. © Bitmovin Inc 2020 Expert Perspectives 1. Changes in Viewer Behavior | Nielsen 2. Industry & Market Dynamics | EY 3. Content Distribution | Verizon Media 4. Technology Implications | Bitmovin Summary All rights reserved. © Bitmovin Inc 2020All rights reserved. © Bitmovin Inc 2020
  42. 42. All rights reserved. © Bitmovin Inc 2020 Our Moderator & Panelists Todd Spangler Variety, New York Digital Editor Brian Fuhrer Nielsen, SVP Product Strategy Janet Balis EY, Global Advisory Leader, Media & Entertainment Iván Markman Verizon Media, Chief Business Officer Stefan Lederer Bitmovin, CEO
  43. 43. Thank you!

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  • ChristianDeCastro1

    Apr. 24, 2020
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    May. 15, 2020
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    Jun. 21, 2020

The COVID-19 pandemic of 2020 has had an immense effect on the global economy, technology, and the way that people live their day-to-day lives. One of the many effects of the pandemic was the cancellation of one of the streaming industry's largest events: NAB Las Vegas. Bitmovin and a handful of its partners organized a virtual experience filled with content as a replacement. Bitmovin started the virtual experience with a kick-off webinar moderated by Variety with EY, Nielsen, and Verizon as guest panelists. In it, the panel discussed how the streaming industry is changing as a result of global quarantines. This includes changes in viewer behavior (Nielsen). Industry & Market Dynamics (EY), how the content distribution model is changing (Verizon Media), and the back-end technological implications of all of the changes. View the full VoD webinar here: https://go.bitmovin.com/nab-live-kick-off-2020?utm_source=slideshare&utm_medium=43936&utm_campaign=NABLive&utm_term=form-submission

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