As a part of Bitmovin LIVE: APAC Edition 2020, we were joined by valued partner, Teleport Media. During Teleport Media's presentation, CEO, Andrey Klimenk discussed the most effective methods to reducing costs and maintaining visual quality. When it comes to LIVE and VOD streaming at scale, this is where the size really matters. Using sophisticated encoding could reduce your video library size by 40%. At the same time, using a simple JS plugin to Bitmovin video player allows reducing the price of each GB delivered by 50%. Both dramatically reduce your CDN bills and the cost of in-house storage and delivery! This allows you to grow your business and profits, and to keep the highest quality of streaming during the major traffic spike, up to millions of concurrent viewers. It all results in revenue increase because your viewers won’t be lost! Teleport Media and Bitmovin combine these advanced technologies to let you provide a truly impressive viewing experience. With any specific tasks on video delivery that Teleport Media and Bitmovin services may help you or your OTT clients with together or apart, apply to connect to our video tech experts to get more details https://teleport.media/apply Learn more about Teleport Media here: Twitter: @Teleport_Media Facebook: https://medium.com/teleportmedia Medium: https://medium.com/teleportmedia LinkedIn: https://www.linkedin.com/company/7944241 Website: https://teleport.media/

1. Welcome to the webinar
“How to provide better visual quality of
Live & VOD content and decrease your
costs by half”

2. This webinar is for
OTT video providers with in-house or 3-party or multi vendor
encoding / storage / delivery infrastructure, willing to
Decrease the total cost of storage and delivery
Improve visual quality and user experience
Maintain best playback quality during traffic spikes
Introduce new higher resolutions without ruining the profit

3. The speaker
Andrei Klimenko
Founder & CEO Teleport Media
www.teleport.media
andy@teleport.media

4. Bitmovin
Bitmovin powers the world's largest OTT online video providers
with video developer tools, built by industry experts.
With Bitmovin's Encoding, Player and Analytics products,
redefine the viewer experience, while drastically lowering
streaming costs.

5. Teleport Media
Teleport Media is the solution for online TV and VOD services
that are looking for a cost-effective and scalable CDN.
It is a smart and secure Peer-2-Peer CDN that lets your viewers’
devices restream video to each other.

6. Key drivers of video streaming costs
The bigger the files and the more titles you have, the bigger storage is required
Higher resolution leads to higher file size.
The traffic on the CDN is equal to number of viewers multiplied by file size.
The bigger the file size, the less concurrent viewers you can have with a certain
CDN bandwidth.
Each video is a file of a certain size:

7. The answer is very simple
Reduce the size of files & reduce the cost of a traffic delivery*
* without sacrificing the visual quality

8. Per-title encoding
“Not too hot, not too cold, just right”
No two pieces of content are the same, why
encode them the same?
Bitrate too high - wasteful (especially CDN,
storage)
Bitrate too low - visual artifacts, viewers less
engaged, churn and market share loss

9. Per-title encoding
Complexity analysis built-in during encoding
step
Bitrate ladder boundaries fully configurable
by user:
❑ Upper limit for highest bitrate
❑ Lower limit for lowest bitrate
❑ Number of renditions
❑ Step sizes between renditions
(SD, HD, UHD)

10. Per-title encoding

11. Per-title encoding
Bitmovin
@ 680kbps, 1920x1080
Competition
@ 3,700kbps, 1920x1080
Same visual quality
Savings ~80%

12. Per-title encoding
Optimize bitrate ladder for every single title to
maximize QoE
Compute a special purpose bitrate ladder
based on complexity analysis
Use bitrate to encode content in a quality that
viewers can actually enjoy, but not more!
Improve quality, and reduce bitrate for less
complex content

13. Per-title encoding
Bitrate (kbps) Resolution
200 256 x 144
400 512 x 288
750 640 x 360
1200 854 x 480
1600 1024 x 576
2500 1280 x 720
3500 1280 x 720
4500 1920 x 1080
6500 1920 x 1080
Total Size 1363.2 MB
Bitrate (kbps) Resolution
240 512 x 288
456 854 x 480
693 1024 x 576
1317 1280 x 720
2104 1920 x 1080
3361 1920 x 1080
Total Size 587.3 MB
Average Bitrate
2350 Kbps -> 1362.25 Kbps (-42%)
Storage Consumed
1363.2 MB -> 587.3 MB (-56.92%)
QOE (Full HD Available)
4500 Kbps -> 2104.61 Kbps (-53.23%)

14. Benefits of using Bitmovin
How Bitmovin’s encoding helps your business:
Improve the users experience by encoding every asset in the quality that users will actually
enjoy
Present higher visual quality on a lower bitrates to your users that are connected to the
internet with low bandwidth
Cut the storage volume and CDN costs by replacing ineffective fixed bitrate ladder
renditions with better visual quality and lower volume files created on a per-title basis

15. What is Teleport Media
Adaptive & scalable P2P CDN for OTT video streaming services
Not a traditional CDN
JavaScript integrated with a wide range of HTML5 videoplayer
Designed for HTTP adaptive streaming
Use WebRTC to connect devices viewers with each other
Video quality and user experience centric

16. How it works
Teleport Media is a plug-in to a videoplayer that defines new download method and after
that all requests for video chunks is served by Teleport Media JavaScript
Peer-to-peer deliver architectureTraditional deliver architecture

17. WebRTC browser / device coverage
Nearly all modern devices support WebRTC by default
Chrome: starting from v.23
Safari: Starting from v.11
Firefox: Starting from v.22
Edge: Starting from v.79
Opera: Starting from v.18
iOS: Starting from v.11
Android: Starting from v.5
Samsung: since 2019
LG: since 2018

18. How it works for Live

19. How it works for Live

20. How it works for Live

21. Teleport Media for Live
For LIVE content,
up to 80% of traffic is
delivered by Teleport Media
peer-to-peer CDN

22. Teleport Media for Live
Traffic varies significantly through the day. Starting from relatively low volumes in the
morning it grows to reach the prime-time pike.
Teleport Media brings the vast majority of traffic into
peer-to-peer network:
In case of in-house CDN it can help serve up to 5-
times larger audience with the same amount of
servers and bandwidth.
In case of 3-party / multi-CDN It decreases traffic
consumption from all 3-party CDNs by 50-80%
which saves up to 40% of CDN budget.

23. How it works for VoD

24. How it works for VoD

25. Teleport Media for VoD - back catalog
For VoD back catalog,
up to 15% of traffic is
delivered by Teleport Media
peer-to-peer CDN P2P

26. Teleport Media for VoD – new episode
For VoD new episode,
up to 40% of traffic is
delivered by Teleport Media
peer-to-peer CDN

27. Teleport Media for VoD – catch-up video
For VoD catch-up content,
up to 60% of traffic is delivered
by Teleport Media peer-to-peer
CDN, almost LIVE-like

28. Benefits of using Teleport Media
How Teleport Media helps your business:
Be sure your streaming website will handle audience spikes of any size, even unexpected
and record-breaking ones.
Save the money you pay for content delivery with the lowest price per Terabyte provided by
Teleport Media.
Keep consistently high quality, get rid of rebuffering and playback failures to make your
viewers happy and turn them in loyal customers.
Scale your audience few times and outperform your competitors by introducing higher
bitrates with zero investments in infrastructure, using only your existing CDN.

29. How can you try it
Contact me andy@teleport.mediaandy@teleport.media
We take a close look at your video assets, run tests and estimate
the cost saving effect and the potential for visual quality
improvement at no cost.
Bonus: a free trial of P2P CDN

30. Thank you for watching my webinar
“How to provide better visual quality of
Live & VOD content and decrease your
costs by half”