Did you know 41% of Canadian donors turn to an organization’s website for the information they need to decide if they will make a donation? If you are unsure or don’t know if your website provides the right information to attract and engage prospective and current donors and supporters online, join us for an hour long workshop with Raheel Gauba, Blackbaud’s design guru. In this session Raheel will share core principles of great web design while walking you through examples of some of the best Canadian nonprofit websites on the Internet today. Learn what makes a good website even better!
1. Every pixel has it's purpose
2. Design to be audience centric
3. Less is always more
4. Maintain + Improve your brand
5. Know your purpose
6. Focus on moving the audience (Call to action)
7. Think outside the box
8. Put your CMS to good use
9. Harness the power of email
10. Personalize your donation form
Building Report Cards and Transcripts in The Education Edge
10 Practical Tips to Drive Your Nonprofit's Website from Good to Great
1. Drive Your Nonprofit’s Website
from Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Bound for Greatness: A free webinar series by Blackbaud
9. #liveInt
SOME INTERESTING FACTS
19
NEW!
94% of people cited web design
as the reason they mistrusted
or rejected a website.
SOURCE: 2012 Mobile User Survey
94% of people cited web design
as the reason they mistrusted
or rejected a website.
SOURCE: 2012 Mobile User Survey
10. #liveInt
SOME INTERESTING FACTS
19
NEW!
It takes only 0.05 seconds
(blink of an eye) for visitors to
form an opinion about your
website.
SOURCE: BBC
It takes only 0.05 seconds
(blink of an eye) for visitors to
form an opinion about your
website.
SOURCE: BBC
11. #liveInt
SOME INTERESTING FACTS
19
NEW!
40% of people will abandon a
web page if it takes more than
three seconds to load.
SOURCE: eConsultancy
40% of people will abandon a
web page if it takes more than
three seconds to load.
SOURCE: eConsultancy
12. #liveInt
SOME INTERESTING FACTS
19
NEW!
48% of people cited a website’s
design as the number one
factor in deciding credibility
SOURCE: SME Website Statistics. Feb 27, 2014
48% of people cited a website’s
design as the number one
factor in deciding credibility
SOURCE: SME Website Statistics. Feb 27, 2014
45. #liveInt
PERSONALIZE & AUTOMATE
YOUR DONATION FORMS
38
Past activity
is a good
indicator of
future
interaction
casual
visitor
email
prospect
past
donor
54. Drive Your Nonprofit’s Website
from Good to Great Presented by Raheel Gauba
Online Strategist for Nonprofits - Blackbaud
Twitter: @raheelgauba
raheel.gauba@blackbaud.com
slideshare.net/raheelgauba
slideshare.net/blackbaud
Bound for Greatness: A free webinar series by Blackbaud
THANK YOU!