NYC Live and Interactive Internet Summit 2013

1. Live & Interactive
Your Website in Focus - Does your website meet your objectives?
Raheel Gauba // Brand Leader & Creative Director, Blackbaud
Tuesday, October 22, 13
#liveInt

2. FOUNDATIONS OF SUCCESSFUL WEBSITES
UNDERLYING STRATEGIES FOR NONPROFITS:
SHARE INFORMATION MORE EFFECTIVELY
COMMUNICATE IN A PERSONALIZED MANNER
SUPPORT ORGANIZATIONAL GOALS
BUILD A COMMUNITY & STRENGTHEN RELATIONSHIPS
#liveInt
Tuesday, October 22, 13
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3. SOME INTERESTING FACTS
It takes only a 20th of a
second (50 milliseconds) for
people to make decisions
after viewing a website.
SOURCE: BBC
#liveInt
Tuesday, October 22, 13
9

4. SOME INTERESTING FACTS
40% of people will abandon
a web page if it takes more
than three seconds to load.
SOURCE: eConsultancy
#liveInt
Tuesday, October 22, 13
9

5. SOME INTERESTING FACTS
69% of North American
marketers say dynamic,
personalized content is
important for their website. Only
5% say it’s of low importance.
SOURCE: Marketing Charts
#liveInt
Tuesday, October 22, 13
9

6. SOME INTERESTING FACTS
Only 55% of companies are
currently conducting any
online user experience
testing.
SOURCE: eConsultancy
#liveInt
Tuesday, October 22, 13
9

7. SOME INTERESTING FACTS
46% of mobile users report
having difficulty interacting
with a web page, and 44%
complain that navigation was
difficult.
SOURCE: Keynote
#liveInt
Tuesday, October 22, 13
9

8. WEBSITE DESIGN & EXPERIENCE
DESIGN PHILOSOPHY
EVERY PIXEL HAS A PURPOSE
DESIGN MUST BE AUDIENCE CENTRIC
LESS IS ALWAYS MORE
MAINTAIN OR IMPROVE THE BRAND IDENTITY
THE PURPOSE OF THE WEBSITE SHOULD BE OBVIOUS
FOCUS ON MOVING THE AUDIENCE
THINK OUTSIDE THE BOX
CONTENT IS KING
PUT YOUR CMS TO GOOD USE!
#liveInt
Tuesday, October 22, 13
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9. IT’S THE ERA OF
SIMPLICITY &
USABILITY
aaah! ed
A
bling
more
No
ites!
t webs
ou
#liveInt
Tuesday, October 22, 13
11

10. GO MOBILE
OR GO HOME!
More people are browsing
your website using a mobile
device than ever before...
ARE YOU READY FOR THEM?
#liveInt
Tuesday, October 22, 13
12

11. YOUR SUPPORTERS
ARE SOCIAL...
HOW ABOUT YOU?
/
/
/
/
/
/
/
are you listening?
public networks
private networks
social sign-on tech
‘like’
+1
tweet
#liveInt
Tuesday, October 22, 13
13

12. CREATE
DIGESTABLE +
SHARABLE CONTENT!
ey LOVE
th
ing me!
read
love
nd I l!!!
h, a vira
o
oing
g
#liveInt
Tuesday, October 22, 13
14

13. HOW ABOUT PIZZA
WITH YOUR USERS?
#liveInt
Tuesday, October 22, 13
15

14. EMOTIONS LEAD TO ACTIONS
/
/
/
/
/
storytelling
powerful images
engaging videos
featured quotes
calls to action
#liveInt
Tuesday, October 22, 13
16

15. WRITING STYLE & TONE
#liveInt
Tuesday, October 22, 13
17

16. (PLEASE) TELL ME
WHAT YOU HAVE ACCOMPLISHED...
WHY SHOULD I SUPPORT YOU?
9,999 PEOPLE SERVED
9,999 GALLONS DELIVERED
9,999 PETITIONS FILED
9,999 LIVES SAVED
#liveInt
Tuesday, October 22, 13
18

17. AND FINALLY... CTA’s
What would you like
for me to do next?
#liveInt
Tuesday, October 22, 13
19

18. your turn!
#liveInt
Tuesday, October 22, 13
20

19. Thank You!
Live & Interactive
Your Website in Focus - Does your website meet your objectives?
Raheel Gauba // Brand Leader & Creative Director, Blackbaud
Let’s continue the conversation on twitter #liveInt
My twitter handle: @raheelgauba
More slides here: slideshare.net/raheelgauba
Tuesday, October 22, 13