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Social Media Measurement & The Holy Grail.42011

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THE HOLY GRAIL? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SEI AND SOCIAL SENTIMENT METRICS ,[object Object]
SEMANTIC ENGAGEMENT INDEX: NUTS & BOLTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TOTAL HOSPITALITY BOOKINGS ,[object Object]
[object Object],[object Object],TOTAL FOOD & BEVERAGE SALES Correlation of Sales to SEI Metric is 87% (Total 156 Weeks)
SEI AND MARKETING RESPONSE MODELS ,[object Object],[object Object],[object Object],[object Object],[object Object]
THE IMPACT OF SOCIAL MEDIA TONALITY ,[object Object],Sales Impact Sales Impact Change in " Engagement " by Tone Total Retail Sales Elasticity of Response (change in Sales versus change in Tone components of " Engagement " ) Total Retail Impact of 90% Change (assumes 100% Decrease in Negative is not realistic) negative positive
THE IMPACT OF SEI, SALES AND MARKETING ,[object Object],net driven by marketing 8% +6% +13% = 27% Engagement Sub-model Total Retail Sales Contribution
LESSONS LEARNED ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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