"Content Everyone: Changing Content, Changing Roles" by Corey Vilhauer at Digital Content Strategies Conference 2013 in San Diego, March 14, 2013.

1. CONTENT
EVERYONE
Changing Content,
Changing Roles
#everyone

2. HI.
I’M COREY VILHAUER
@mrvilhauer

3. BLEND
INTERACTIVE
@blendtweets
SIOUX FALLS,
SOUTH DAKOTA

4. ACTUAL
San Diego
Beach
ACTUAL
Sioux Falls
Snow

5. “Get your content ready to go
anywhere. Because it’s going
to go everywhere.”
- Brad Frost

6. WHY SHOULD WE?

7. HOW SHOULD WE?

8. CONTENT STRATEGY
IS GETTING LOUDER

9. “Get your content ready to go
anywhere. Because it’s going
to go everywhere.”
- Brad Frost

10. “Get your content ready to go
anywhere. Because it’s going
TO BELONG TO EVERYONE.”
- Corey Vilhauer

11. CONTENT STRATEGY

12. CONTENT STRATEGY
PEOPLE

13. THE PSYCHOLOGY OF
ORGANIZATIONAL
CHANGE:
CONTENT STRATEGY
EDITION

14. CHANGE
IS HARD

15. “Change isn’t an event;
it’s a process.”
- Dan Heath / Chip Heath

16. “Content strategy is really
about choreographing
multiple talents, roles and
personalities...”
- Ahava Leibtag

17. LACK OF OVERSIGHT
TALENT MISMATCH
POLITICAL INFIGHTING

18. OUR ROLES
DEFINE US

19. WRITING
IS EGO

20. WORDS ARE
PERSONAL

21. FAILURE IS
CERTAIN,
UNAVOIDABLE
AND
NECESSARY

22. “You need to create the
expectation of failure - not the
failure of the mission itself,
but failure en route.”
- Dan Heath / Chip Heath

23. “No matter how good a cook
you are, and no matter how
hard you try, the first pancake
of the batch always sucks.”
- Merlin Mann

25. EMPATHY
“...empathy can be described
as feeling the feelings of
another with the greatest
accuracy and effort.”
- Whitney Hess

26. HOW DO WE DO IT?

27. 1.
BE CURIOUS

28. ASK QUESTIONS

29. What makes you crazy?
What kind of help do
you wish you had?
What is your workflow?
Who owns this project?
Why do you continue
doing this?

30. Who can lead this
project for us?
How do we treat content?
How can we change this?
Do I need a beer?

31. “There’s a chance that
things’ll get weird.
- Archers of Loaf

32. 2.
BE CLEAR

33. 500px
TERMS
OF SERVICE

35. 3.
BE DELIBERATE
(does not need)

36. PROVIDE TOOLS

37. PROVIDE TOOLS
WITHIN REASON

38. “When the client feels like
they have some input during
the project planning phase,
they are more likely to enjoy
the ride.”
- Melissa Rach

39. 4.
BE CONNIVING

40. TAKE ADVANTAGE
OF GOALS

41. IDENTIFY
STRENGTHS
AND PLAY
TO THEM

42. 5.
BE A TEACHER

43. AHA!

44. LISTEN
UNDERSTAND
SOLVE

45. KNOWING INFO ≠
COMMUNICATING INFO

46. PEOPLE WORK
DIFFERENTLY

47. YOU CAN’T WIN
EVERY BATTLE.

48. HOW MUCH CHANGE
CAN WE HANDLE?

49. HOPE FOR THE BEST

50. THANK YOU.

51. I am still
COREY VILHAUER
blendinteractive.com
eatingelephant.com
blackmarks.net

52. RESOURCES
eatingelephant.com/
contenteveryone