Recently, since the launch of the iPhone, a couple of new trends have developed:
(a) the emergence of mobile apps store,
(b) the convergence between mobile and web developers,
(c) the focus on deploying apps relevant to the consumers in the marketplace and
(d) social media deployment thru mobile for customer interaction & engagement.
How does one from another industry for e.g. healthcare and travel able to tap on the new mobile trends in engaging and interacting with consumers? We explore how social media with mobile can help other industries in searching for ways and means to connect with customers. In this talk, we discuss the emerging trends and how to navigate and tap on the mobile ecosystem and deliver new value to the customers.
Delivered on
(a) 24 August 2010 in Ascendas Lunch Time Talks
(b) 20 Jan 2011 in HDB ICT Seminar
(c) 21 Jan 2011 in Rotary Club Suntec City Singapore
Updated on Jan 26 with new statistics and new notes on the case study on Chalkboard.
1. Why Mobile Matters
& How to Take Advantage of it
Bernard Leong
CTO & Co-Founder
http://www.yourchalkboard.com
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2. Outline
• Why Mobile Matters:
Trends and Observations of
Mobile-Web in Asia Pacific.
• How to take advantage of
it: Lessons on Developing
Apps in the Mobile-Web
Economy.
• Marketing & Advertising in
the Mobile-Web Age.
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4. 48% 69%
mobile users are from mobile traffic are coming
China, India, US, from videos
Russia & Brazil
45% 521M
of an average iPhone user’s time is users in Skype, making it the largest
spent on making calls telecommunications company
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14. Before you want to go mobile ...
• Why is your going mobile?
organization
company or
• What isapp to theof your mobile
or web
the value
consumer
(B2C) or user (B2B)?
• How- do you attract users to your
app via localization or content?
• Which platform should your app
be on?
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20. Worldwide SmartPhone OS
distributions
778K iPhones
vs 110K Android handsets
58K iPads
Source: Gartner, 10 August 2010 Source: Mobile Traffic data from Google, Oct 2010
and ST Digital Times (iPad)
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26. Premium Version
Free (US$7.95)
and Premium Free
Version
(US$3.99)
iTunes has too many twitter apps and none Highest downloaded paid app
of them are monetising well. in Ovi Store (no competitors)
Identify the Blue Ocean and Your App might make the mark
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28. Apps Discovery
Share/Tell a Friend (Viral
Screenshots, Rankings, Ratings
and comments
Repeat Process Decision to Purchase
Transaction Payment Model
Apps & Updates Integrated with Telco Operator
Purchases & Downloads Status Check out Account
Mobile or Desktop initiated Revenue Sharing
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35. Examples of Disrupting Technology
Square utilizes iPad
& iPhone to do
secure payment.
Founded by Jack
Dorsey (Twitter)
Raised US$27.5M
from Sequoia,
Khosla & Angels
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36. Mobile Marketing & Location
Based Services
budget ($)
Marketing
Global Mid size companies
Brands with country-wide ops
Small Medium Businesses
+ Mom-Pop Shops
# of companies
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37. Mobile Advertising Networks vs
Marketing Budgets
budget ($)
Marketing
Global Mid size companies Small Medium Businesses
Brands with country-wide ops + Mom-Pop Shops
# of companies
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38. Local Business Upload Promotions Distribution Channels Consumers
3rd party mobile applications
SMS
Twitter
Web Publishers
via HTML5 Browsers
Our Web Dashboard
Social Media
Case Study: Chalkboard 38
39. 142% • 1.4m people
between age 15-39
Mobile Penetration In Singapore
• 770,000 iPhone
12.5% users
Coverage of ALL Singaporeans • 123,000 Android
phones
550,000 • 58,000 iPads
Unique Users/ Month
• 1 in 3 searches are
local
9 million
Impressions and doubling every 3 weeks
Case Study: Chalkboard 39
41. Future Directions
• Mobile Apps has
extended from
phones to tablets/
pads.
• Ubiquitous products?
in different
computing
• Apps Storesyouthe
Future? Do
of
need
one?
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42. Thank You
http://www.bernardleong.com
Slideshare/Twitter/GMail: bleongcw
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