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Content Marketing for Lawyers
    #fluencecontent #solosmall2012
                                 Blois Olson, Principal
What is Content Marketing?
               innovative insight. connected content. exciting executions
Defining Content Marketing
• All that crap in your head, and in your
  files, and from CLE’s that your clients
  should kn...
You’re an expert…
• Even though you can’t call your self
  one…you can show that you are one.
    Comment on legal issues ...
Strategy.




innovative insight. connected content. exciting executions
Your future clients biggest
challenge…




                   innovative insight. connected content. exciting executions
Search.




innovative insight. connected content. exciting executions
Choose Your Channels.
         innovative insight. connected content. exciting executions
Create Content.




    innovative insight. connected content. exciting executions
Curators




innovative insight. connected content. exciting executions
Distribute It.




 innovative insight. connected content. exciting executions
Test + Measure
    innovative insight. connected content. exciting executions
Test + Measure
innovative insight. connected content. exciting executions
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Content Marketing for Lawyers

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Fluence Media principal Blois Olson applies content marketing to legal marketing.

It includes "content marketing is all the crap you learn in CLE's that your clients should know.
Presented Aug. 2012 to the Solo and Small Strati

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Content Marketing for Lawyers

  1. 1. Content Marketing for Lawyers #fluencecontent #solosmall2012 Blois Olson, Principal
  2. 2. What is Content Marketing? innovative insight. connected content. exciting executions
  3. 3. Defining Content Marketing • All that crap in your head, and in your files, and from CLE’s that your clients should know. • Anything you say, write, think, or opine on that has an audience larger than the one client it is intended to help. innovative insight. connected content. exciting executions
  4. 4. You’re an expert… • Even though you can’t call your self one…you can show that you are one. Comment on legal issues of the day. Share experiences through blind case studies Educate about the process, what to expect. Share how your, successes, how you practice/relate to clients… New laws, regulations, precedents… innovative insight. connected content. exciting executions
  5. 5. Strategy. innovative insight. connected content. exciting executions
  6. 6. Your future clients biggest challenge… innovative insight. connected content. exciting executions
  7. 7. Search. innovative insight. connected content. exciting executions
  8. 8. Choose Your Channels. innovative insight. connected content. exciting executions
  9. 9. Create Content. innovative insight. connected content. exciting executions
  10. 10. Curators innovative insight. connected content. exciting executions
  11. 11. Distribute It. innovative insight. connected content. exciting executions
  12. 12. Test + Measure innovative insight. connected content. exciting executions
  13. 13. Test + Measure innovative insight. connected content. exciting executions

Fluence Media principal Blois Olson applies content marketing to legal marketing. It includes "content marketing is all the crap you learn in CLE's that your clients should know. Presented Aug. 2012 to the Solo and Small Strati

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