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Body Language
The Hidden Language
Brad Nunnally
UX Solution Architect | Perficient XD
@bnunnally
IA Summit 2014 #IAS14
@bnunnally
IA Summit 2014 #IAS14
Gone Hollywood
@bnunnally
IA Summit 2014 #IAS14
Glimpse The Soul
@bnunnally
IA Summit 2014 #IAS14
State of Mind
@bnunnally
IA Summit 2014 #IAS14
Albert Mehrabian found that the 

total impact of a message is about 

7 percent verbal (...
@bnunnally
IA Summit 2014 #IAS14
A Reflection of Self
@bnunnally
IA Summit 2014 #IAS14
Express
Feelings
@bnunnally
IA Summit 2014 #IAS14
Decisions
SCIENCE shows that a
decision is made up to
7 seconds before the
decision has b...
@bnunnally
IA Summit 2014 #IAS14
Predictions
@bnunnally
IA Summit 2014 #IAS14
Why Should Designers Care?
@bnunnally
IA Summit 2014 #IAS14
Research Methods
@bnunnally
IA Summit 2014 #IAS14
Observational
Data
@bnunnally
IA Summit 2014 #IAS14
Seeing Signals
‣ Allows you to ask smarter
questions
‣ Aware of sensitive topics
‣ Predic...
The Client
Co-Workers
Peers
@bnunnally
IA Summit 2014 #IAS14
Collaboration
@bnunnally
IA Summit 2014 #IAS14
Present
Yourself
@bnunnally
IA Summit 2014 #IAS14
Bad News…
@bnunnally
IA Summit 2014 #IAS14
Disagreement…
@bnunnally
IA Summit 2014 #IAS14
Agreement
@bnunnally
IA Summit 2014 #IAS14
Voiceless
Participants
@bnunnally
IA Summit 2014 #IAS14
What are the signs?
@bnunnally
IA Summit 2014 #IAS14
Hands
@bnunnally
IA Summit 2014 #IAS14
Open
‣ Acceptance of an idea or person
‣ Signal of openness and
trustworthiness
‣ Coupled...
@bnunnally
IA Summit 2014 #IAS14
Closed
‣ Agressive
‣ Defensive
‣ Seeking Dominance or Control
‣ Seeking Resolution
‣ Unco...
@bnunnally
IA Summit 2014 #IAS14
The Handshake
‣ Attempt to dominate
other person
‣ Signal submission to
other person
‣ De...
@bnunnally
IA Summit 2014 #IAS14
Arms
@bnunnally
IA Summit 2014 #IAS14
Open
‣ Showing trust
‣ Presenting their “core”
‣ Feeling agreeable
‣ Making presences fee...
@bnunnally
IA Summit 2014 #IAS14
Crossed
‣ Protecting their “core”
‣ Feels threatened
‣ Disagreeable
‣ Tense and closed of...
@bnunnally
IA Summit 2014 #IAS14
Legs
@bnunnally
IA Summit 2014 #IAS14
Crossed
‣ Feeling closed off
‣ Desires some privacy
‣ Get distance from others
‣ Showing ...
@bnunnally
IA Summit 2014 #IAS14
Spread Out
‣ Confidence in oneself
‣ Showing interest if directional
‣ Desire to move if d...
@bnunnally
IA Summit 2014 #IAS14
Face
@bnunnally
IA Summit 2014 #IAS14
Eyes
‣ Pupils signal honesty or deceit
‣ Direction indicates if they are
using memory or ...
@bnunnally
IA Summit 2014 #IAS14
Nose
‣ Flaring shows discomfort or
displeasure
‣ Coloring indicates emotional state
‣ Pin...
@bnunnally
IA Summit 2014 #IAS14
Mouth
‣ Pursed lips signal displeasure or
frustration
‣ Biting lips or cheeks is a sign o...
@bnunnally
IA Summit 2014 #IAS14
The
Body
@bnunnally
IA Summit 2014 #IAS14
Cowboy
‣ Sizing up another person
‣ Generally an aggressive
stance
‣ Looking to establish...
@bnunnally
IA Summit 2014 #IAS14
Hands & Head
‣ Ready to “take the floor”
‣ Disengaged from current
conversation
‣ Broadcas...
@bnunnally
IA Summit 2014 #IAS14
Edge of Seat
‣ Passionate or excited about
what’s going on
‣ Ready to take action
@bnunnally
IA Summit 2014 #IAS14
Cultural
Differences
@bnunnally
IA Summit 2014 #IAS14
@bnunnally
IA Summit 2014 #IAS14
Universal Signs
@bnunnally
IA Summit 2014 #IAS14
Different Meanings
@bnunnally
IA Summit 2014 #IAS14
Physical
Expressions
@bnunnally
IA Summit 2014 #IAS14
Game Time!
@bnunnally
IA Summit 2014 #IAS14
Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each
Guests general demeanor
‣ Gue...
Happy Sad
Giddy Tired
@bnunnally
IA Summit 2014 #IAS14
Charades!!
‣ 1 Host
‣ 4 “Guests”
‣ Host needs to guess each
Guests general demeanor
‣ Gue...
@bnunnally
IA Summit 2014 #IAS14
So What?
@bnunnally
IA Summit 2014 #IAS14
Take Aways
‣ Reading body language is a
good soft skill for designers and
researchers
‣ C...
@bnunnally
IA Summit 2014 #IAS14
How Do You
Practice
Reading?
@bnunnally
IA Summit 2014 #IAS14
Watch
Yourself
@bnunnally
IA Summit 2014 #IAS14
Watch Others
@bnunnally
IA Summit 2014 #IAS14
Ask…
If Appropriate
@bnunnally
IA Summit 2014 #IAS14
Mimicking
@bnunnally
IA Summit 2014 #IAS14
Read Up
@bnunnally
IA Summit 2014 #IAS14
Start Acting
Thank You!
Brad Nunnally
UX Solution Architect
Perficient XD
Email - brad.nunnally@perficient.com
Twitter - @bnunnally
Site ...
Body Language The Hidden Language
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Body Language The Hidden Language

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As designers, we are lucky enough to get to interact with many different types of people during the course of our work. We observe people using technology and proposed design solutions. While working on our projects, we collaborate directly with our team, clients, and stakeholders to bring a solution to life. All of this interaction exposes us to lots of body language. The language of the body offers up many hints and insights into what people are thinking and feeling. It’s been said that our bodies tell what is really on our minds, and it’s important to know not only what others might be telling you but what you could be telling them.

It’s important for designers to have a fundamental understanding of body language and what are key signs to look for when interacting with users or project teams. There are key patterns that, when observed correctly, can tell you if someone is supportive of your idea, hiding their true feelings, or simply sitting back and daydreaming the meeting away.

Observing non-verbal communication cues is only one side of the coin, though—the other side being your own body language. Inherently knowing the patterns and signs of the body opens your eyes to the messages you might be giving off. The ability to manage your own body language is something that can be learned and mastered, helping you become a better collaborator and communicator.

Participants will walk away from this session with basic knowledge of how to read and respond to common non-verbal communication patterns and learn how to better manage their own non-verbal communication. They will be armed with additional resources to continue on their path of mastering the language of the body.

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Body Language The Hidden Language

  1. Body Language The Hidden Language Brad Nunnally UX Solution Architect | Perficient XD @bnunnally IA Summit 2014 #IAS14
  2. @bnunnally IA Summit 2014 #IAS14 Gone Hollywood
  3. @bnunnally IA Summit 2014 #IAS14 Glimpse The Soul
  4. @bnunnally IA Summit 2014 #IAS14 State of Mind
  5. @bnunnally IA Summit 2014 #IAS14 Albert Mehrabian found that the 
 total impact of a message is about 
 7 percent verbal (words only) and 38 percent vocal
 (including tone, inflection, and other sounds) and 
 55 percent nonverbal.
  6. @bnunnally IA Summit 2014 #IAS14 A Reflection of Self
  7. @bnunnally IA Summit 2014 #IAS14 Express Feelings
  8. @bnunnally IA Summit 2014 #IAS14 Decisions SCIENCE shows that a decision is made up to 7 seconds before the decision has been verbally communicated.
  9. @bnunnally IA Summit 2014 #IAS14 Predictions
  10. @bnunnally IA Summit 2014 #IAS14 Why Should Designers Care?
  11. @bnunnally IA Summit 2014 #IAS14 Research Methods
  12. @bnunnally IA Summit 2014 #IAS14 Observational Data
  13. @bnunnally IA Summit 2014 #IAS14 Seeing Signals ‣ Allows you to ask smarter questions ‣ Aware of sensitive topics ‣ Predicting when you might risk breaking trust
  14. The Client Co-Workers Peers
  15. @bnunnally IA Summit 2014 #IAS14 Collaboration
  16. @bnunnally IA Summit 2014 #IAS14 Present Yourself
  17. @bnunnally IA Summit 2014 #IAS14 Bad News…
  18. @bnunnally IA Summit 2014 #IAS14 Disagreement…
  19. @bnunnally IA Summit 2014 #IAS14 Agreement
  20. @bnunnally IA Summit 2014 #IAS14 Voiceless Participants
  21. @bnunnally IA Summit 2014 #IAS14 What are the signs?
  22. @bnunnally IA Summit 2014 #IAS14 Hands
  23. @bnunnally IA Summit 2014 #IAS14 Open ‣ Acceptance of an idea or person ‣ Signal of openness and trustworthiness ‣ Coupled with touching ‣ Fondness ‣ Familiarity ‣ Offering up something
  24. @bnunnally IA Summit 2014 #IAS14 Closed ‣ Agressive ‣ Defensive ‣ Seeking Dominance or Control ‣ Seeking Resolution ‣ Uncomfortable ‣ Attempting to reassure oneself
  25. @bnunnally IA Summit 2014 #IAS14 The Handshake ‣ Attempt to dominate other person ‣ Signal submission to other person ‣ Determining social status or equality
  26. @bnunnally IA Summit 2014 #IAS14 Arms
  27. @bnunnally IA Summit 2014 #IAS14 Open ‣ Showing trust ‣ Presenting their “core” ‣ Feeling agreeable ‣ Making presences feel known ‣ Showing excitement
  28. @bnunnally IA Summit 2014 #IAS14 Crossed ‣ Protecting their “core” ‣ Feels threatened ‣ Disagreeable ‣ Tense and closed off ‣ Feeling anxious or rejected
  29. @bnunnally IA Summit 2014 #IAS14 Legs
  30. @bnunnally IA Summit 2014 #IAS14 Crossed ‣ Feeling closed off ‣ Desires some privacy ‣ Get distance from others ‣ Showing a sense of insecurity ‣ Close minded
  31. @bnunnally IA Summit 2014 #IAS14 Spread Out ‣ Confidence in oneself ‣ Showing interest if directional ‣ Desire to move if directional ‣ Standing one’s ground
  32. @bnunnally IA Summit 2014 #IAS14 Face
  33. @bnunnally IA Summit 2014 #IAS14 Eyes ‣ Pupils signal honesty or deceit ‣ Direction indicates if they are using memory or imagination ‣ Corners show authenticity ‣ Blinking shows level of comfort
  34. @bnunnally IA Summit 2014 #IAS14 Nose ‣ Flaring shows discomfort or displeasure ‣ Coloring indicates emotional state ‣ Pinching or rubbing are signs of doubt ‣ Or needing to sneeze ‣ Wrinkling conveys a sense of distaste
  35. @bnunnally IA Summit 2014 #IAS14 Mouth ‣ Pursed lips signal displeasure or frustration ‣ Biting lips or cheeks is a sign of anxious feelings ‣ Twitching indicates cynicism or disbelief ‣ Smile, mixed bag of meanings ‣ Full, Half, Smirk, etc
  36. @bnunnally IA Summit 2014 #IAS14 The Body
  37. @bnunnally IA Summit 2014 #IAS14 Cowboy ‣ Sizing up another person ‣ Generally an aggressive stance ‣ Looking to establish their presence
  38. @bnunnally IA Summit 2014 #IAS14 Hands & Head ‣ Ready to “take the floor” ‣ Disengaged from current conversation ‣ Broadcasting a sense of confidence
  39. @bnunnally IA Summit 2014 #IAS14 Edge of Seat ‣ Passionate or excited about what’s going on ‣ Ready to take action
  40. @bnunnally IA Summit 2014 #IAS14 Cultural Differences
  41. @bnunnally IA Summit 2014 #IAS14
  42. @bnunnally IA Summit 2014 #IAS14 Universal Signs
  43. @bnunnally IA Summit 2014 #IAS14 Different Meanings
  44. @bnunnally IA Summit 2014 #IAS14 Physical Expressions
  45. @bnunnally IA Summit 2014 #IAS14 Game Time!
  46. @bnunnally IA Summit 2014 #IAS14 Charades!! ‣ 1 Host ‣ 4 “Guests” ‣ Host needs to guess each Guests general demeanor ‣ Guests can only communicate non-verbally
  47. Happy Sad Giddy Tired
  48. @bnunnally IA Summit 2014 #IAS14 Charades!! ‣ 1 Host ‣ 4 “Guests” ‣ Host needs to guess each Guests general demeanor ‣ Guests can only communicate non-verbally
  49. @bnunnally IA Summit 2014 #IAS14 So What?
  50. @bnunnally IA Summit 2014 #IAS14 Take Aways ‣ Reading body language is a good soft skill for designers and researchers ‣ Context MATTERS! Sometimes someone might just be a little cold ‣ Don’t focus on a single signal, but focus on all of them
  51. @bnunnally IA Summit 2014 #IAS14 How Do You Practice Reading?
  52. @bnunnally IA Summit 2014 #IAS14 Watch Yourself
  53. @bnunnally IA Summit 2014 #IAS14 Watch Others
  54. @bnunnally IA Summit 2014 #IAS14 Ask… If Appropriate
  55. @bnunnally IA Summit 2014 #IAS14 Mimicking
  56. @bnunnally IA Summit 2014 #IAS14 Read Up
  57. @bnunnally IA Summit 2014 #IAS14 Start Acting
  58. Thank You! Brad Nunnally UX Solution Architect Perficient XD Email - brad.nunnally@perficient.com Twitter - @bnunnally Site - www.onestraythought.com Designing The Conversation Techniques for Successful Facilitation ! Find it on Amazon
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As designers, we are lucky enough to get to interact with many different types of people during the course of our work. We observe people using technology and proposed design solutions. While working on our projects, we collaborate directly with our team, clients, and stakeholders to bring a solution to life. All of this interaction exposes us to lots of body language. The language of the body offers up many hints and insights into what people are thinking and feeling. It’s been said that our bodies tell what is really on our minds, and it’s important to know not only what others might be telling you but what you could be telling them. It’s important for designers to have a fundamental understanding of body language and what are key signs to look for when interacting with users or project teams. There are key patterns that, when observed correctly, can tell you if someone is supportive of your idea, hiding their true feelings, or simply sitting back and daydreaming the meeting away. Observing non-verbal communication cues is only one side of the coin, though—the other side being your own body language. Inherently knowing the patterns and signs of the body opens your eyes to the messages you might be giving off. The ability to manage your own body language is something that can be learned and mastered, helping you become a better collaborator and communicator. Participants will walk away from this session with basic knowledge of how to read and respond to common non-verbal communication patterns and learn how to better manage their own non-verbal communication. They will be armed with additional resources to continue on their path of mastering the language of the body.

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