+50 Companies you should copy

+50 Companies
you should copy.
Business Models Visualized by @boardofinno
www.Boardofinnovation.com

55 companies,
different industries.

Key info
Why innovative?
Short description
Link with
Trends?
Out of comfort zone?
Extra Facts
Industry
Website
How to read these cards:

How to read these cards:
Business Model Visualized
Revenue streams explained more info & inspiration

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Let’s start with
B2B examples >
www.boardoﬁnnovation.com

1. VAB Car Checks in 3 key offerings
Glass Repair/replace
Carglass repairs little cracks in
car windows (up to the size of a
€2 coin) and replaces windows if
any bigger damage occurs.
Car checks
When drivers of leasing cars
come to have their window
repaired, Carglass does some
basic checks on the car and
sends a report to the leasing
company (eg. oil, tyres, anti frost
liquid, etc.).
Advise to drivers
Carglass gives technical advise
to the drivers of leasing cars.
When the car needs a technical
check, new oil, tyres or any sort,
the Carglass technician sends
the driver to a nearby dealer.
2. On which trends does this company focus?
• Relationship building 
• Service packs 
• Prevention is better than cure 
• Value customer contact 
• Advise from an expert 
 
Facts
• Carglass is the biggest original window purchaser word wide including car constructors.
• Belron is active in 34 countries worldwide with a turnover of more than 2.8 billion Euros.
Carglass is the Belgian subsidiary of Belron, a global window service provider. The core business is the repair and
replacement of original car windows. The clients are both B2B (Insurances and lease companies) and B2C. The
focus of this case is the extra services Carglass offers to lease companies when having contact with the driver of a
car owned by the lease company.
concept mapping by
http://www.carglass.be
HQ Industry to learn from
Founded
Transport
1989
• Due to preventive checks at Carglass service centers
less urgent jobs have to be done by car mechanics.
They also loose the regular checks so they are not
happy with this evolution.
3. Does it bring people out of their comfort zone?
BE
Hasselt, BE
Why Innovative?
Key Info

1. How do they make money?
The leasing companies save big amounts of money by not
having to pay for big interventions. Carglass is paid for the
extra service offered to the leasing company.
2. Other companies with similar business model.
• http://www.touring.be/
• http://www.vab.be/
3. Business Model characteristics
• Value-added selling
• Selling data
• Monetise existing customer contact
business model mapping by
Business Model
Evolution: Drivers of leasing cars have the mindset not to care about their car. They don’t act when the first signal lights start
burning. Apparently a lot of engines are ruined due to not filling the oil in time, which is an expensive repair for the leasing company.
Reaction Carglass: Quick car checks keep the leasing companies up-to-date. Big interventions (eg. replacing the engine) by
mechanics are replaced by small preventive jobs (eg. filling the oil).
IncIncHQHQ
Carglass
IncIncIncInc
Driver
IncIncIncInc
Leasing
Company
Glass repair/replacement
5
Payment
per repair
Evolution
Reaction Carglass
Invoice
Data carchecks
Advise from
a Garglass Technican
5
Payment
for carcheck
IncIncIncInc
Company
Big
interventions
Small
interventions
5
Money
5
Less Money

1. Carglass Fleet services in 3 key offerings
Glass Repair/replace
Carglass’s core business is the
repair of little cracks in car
windows (up to the size of a €2
coin) and the replacement of
windows with bigger damage.
Relationship fleet
managers
Company fleets from 100 to
several thousands cars are
managed by a fleet manager. He
has to arrange all services and
practicalities concerning his
fleet. Carglass puts tremendous
time and effort to help them.
Fleet checks
One of the services Carglass
offers is window checking of the
whole fleet while parked.
Immediate repair prevents the
enlargement of the crack and
often makes it possible to have a
cheaper repair rather than a full
replacement.
• Prevention is better than cure 
Facts
focus of this case is fleet managers of companies that have a lease contract of several 100 to thousands of cars at a
lease company.
concept mapping by
Founded
Transport
1989
• Most of the cars in company fleets are ownership of
lease companies. They are of intrest to control the
market by deciding which service providers the fleet
managers work with. If fleet managers decide by their
own, leasing companies loose control of the market.
BE
Hasselt, BE
Why Innovative?
Key Info

Carglass has had a monopoly position for the last 2 decades.
The arrival of cheaper competition gives leasing companies the
chance to shift away from Carglass. By giving more custom
services to the fleet managers Carglass keeps them as clients.
Not loosing clients is in this case similar to making money.
• http://www.vertu.com/
• Reverse decision power
Business Model
Evolution: Leasing companies allocate the fleets they lease to a variety of service providers. Controlling the market in
this matter puts pressure on the service providers and lowers their prices (PULL).
Reaction Carglass: By offering custom services to each fleet manager, personal relationships are built. Fleet managers
want to keep this relationship. They push their preferred service provider to the leasing company (PUSH).
Competition
IncIncHQHQ
Carglass
IncIncIncInc
Company X
IncIncIncInc
Leasing
Company
IncIncIncInc
Proxi Glass
IncIncIncInc
Touring Glass
Glass repair/replacement
Lead to CarGlass
(PUSH)
5
Payment
per repair
Extra relationship services
Right to provide
service to Company X
Demand Carglass
(PULL)
Right to provide service
to Company Y
according to
allocation scheme
Evolution
Reaction Carglass
Invoice

1. Carglass insurance services in 3 key offerings
Repair vs. Replace
Carglass always goes for a repair
if possible. Competition has a
higher replacement rate and
therefore the average cost at
Carglass is the lowest in the
market while having the highest
price per repair job.
Instant pay
When an insured driver needs a
repair/replacement, that person
doesn’t have to pay. The invoice
is sent directly to the insurance.
Carglass makes the contact with
the driver as pleasant as
possible to stay the preferred
service provider.
Insurance services
Being the most expensive glass
repair provider on the market,
Carglass offers extra services to
the insurance so that the total
value is still lower compared to
competition (eg. pictures and
management damage claims).
• Instant pay 
• Maximising customer experience
Facts
focus of this case are the services Carglass offers to the insurances.
concept mapping by
Founded
Transport
1989
• Insurances are paying for the pleasant experience of
insured drivers and have no control on it. 
• Most of the jobs Carglass performs are done for
insured drivers. Indirectly insurances have the feeling
that they also pay for Carglass’s extensive advertising.
BE
Hasselt, BE
Why Innovative?
Key Info

Every extra service (claims mangagement, pictures, receiving
redirected calls, free phone number, etc.) has a value for
insurance companies and therefor justifies a higher price per
job.
• All hybrid and electric cars are sold with a value-added
selling strategy (eg: Tesla, Toyota prius, etc.).
• Any alternative energy solution (eg. solar panels).
• B2B2C
Business Model
Evolution: Insurances prefer to minimise the contact with individual clients. The more business partners can take out of
their hands, the happier they are.
Reaction Carglass: Carglass has a value-added selling strategy that focuses on minimising the average price per
customer for insurances and maximising the added value of extra services performed for insurances.
IncIncHQHQ
Carglass
Insured driver
IncIncIncInc
Insurances
Invoice
5
Repayment
Repair/replacement
window
5
Payment
5
Instant pay
Data about
damage
Answer call Answer call
to insurance
Invoice Data about
damage
Insurance
services
Evolution
Reaction Carglass

Facts
concept mapping by
HQ Enterprise Activity ChallengedFounded
Why Innovative?
Key Info
Value Creations
B2B
www.efficiencyexchange.com
Accounting and controlling
2010
US
• Simplification
• Energy cost optimisation
1. Efficiency Exchange in 3 key offerings
Factory analysis
Efficiency Exchange looks at energy
consumption per period of time, so
they can find potential mistakes in
bills and give advice on how factories
can reduce their total energy and
utility costs.
Engagement
The founder has implemented a policy
that requires employees to work side-
by-side with the factory workers to
better understand their daily
challenges and needs.
User-friendly
The platform does not require
workers with specialised training or a
background in energy efficiency. Also,
no training or extensive paperwork is
required as everything is built into the
tool.
• Energy management
• Cost reductions
• Big Data
• Real-time analytics
• Before starting her company, founder Taryn Sullivan spent one week doing every job in a factory so she could really
learn what is going on by first-hand experience.
• On average, EEx Change is able to save about 25% of costs per site.
• Once firms realize how and where they have to look internally to
save costs, would they still need companies like Efficiency
Exchange to pinpoint these to them?
Reston, US
EEx Charge drives cost reductions and visibility through automatic bill analysis and real-time analytics with smart meter installations in Chinese
manufacturing factories.

Business Model
1. How do they make money? 2. First steps to implementation 3. Business Model characteristics
Economical buyer
User buyer
Technical/Legal buyer
concept mapping byB2B
• Ask accountants if they are 100% sure that there are no billing
errors.
• Ask factory managers if they understand their entire cost
breakdown of the energy bill and if they adapt their operations to
energy usage
• First 30 days are free (as stated on their website). Afterwards, we
assume that they receive a % of the energy bill savings.
Efficiency exchange is the developer of EEx Charge, a cost management application for Chinese factories. Charge enables customers to control and
understand their costs, while growing their business, and building the foundation for a better, more efficient global supply chain.
IncIncHQHQ
Efﬁciency
exchange
IncIncIncInc
Factory manager
Ability to compare old bills and
enter new ones
IncIncIncInc
Accountant
Cost-saving recommendations
based on billing data
Understandable breakdown
of costs
Finds billing
errors
Chinese
manufacturing
facility
5
% of
energy savings
Suppliers
5
Less spending
on energy/utility
bills
Energy/utility
services
Overall cost saviings
Energy supplier
Utilities supplier
Right to
access data
• Dynamic pricing (our assumption)

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
www.enprove.com
Consulting and energy services
2010
BE
• Energy reductions
1. Enprove in 3 key offerings
Energy Analysis
Enprove performs an energy analysis
on a company’s consumption to detect
errors or defects in the their energy
installation. This way, faults can be
pinpointed long before the next
maintenance round.
Everything in one place
Enprove gives companies the ability to
manage all their installations and
buildings in one glance. Furthermore,
all energy data can be seen visually on
a dashboard for easy interpretation.
Energy audits
Enprove also offer energy audits and
implementation of energy systems to
ensure that clients have a lower total
energy consumption. They do this
based on thorough analysis of the
needs of the client.
• Sustainable energy usage
• Real-time insights
• Cloud storage
• Big data
• Smart factory (Internet of Things)
• The founder, An Baezar, was announced to be the most promising female entrepreneur in Gentbrugge, Belgium
• Enprove helped Athena Graphics, a pre-press company, to save 13% of their yearly energy consumption.
Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their
Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.
• The operators that are currently making sure all electrical
systems are working fine without waste, could have the feeling
that management doesn’t trust their judgement.
Gent, BE

Business Model
Economical buyer
User buyer
• Check if you had leakages or defaults that had been around for a
larger period of time from previous maintenance. If so, calculate
the cost you would have saved if repaired immediately
• Enprove has mainly two revenue streams: 1) energy consultancy/advice
for which they charge a certain amount per day and 2) Engrave
software that they licence out to customers for a fixed fee per year.
IncIncHQHQ
Enprove
IncIncIncInc
Upper
management
IncIncIncInc
Facility manager
Data on ROI, payback times and
energy saving measures
before investment
Temporary monitoring
of energy saving installations
Energy audits
Implementation of energy
management systems
Energy consumption
data
Dashboard with analytics
to improve bottom line
Production/
Retail/ Real
estate
Yearly energy savings
of 3 to 10%
Supplier
5
Less energy
costs
Energy
5
Energy advice
(€ per day)
5
Licensing cost
of software (€ per year)
Enprove provides companies a smart monitoring system, that will not only track but also analyse their energy consumption. Their
Enalyzer software detects refringent leakages up to 6 times faster than conventional methods.
• Licensing

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
• Increased flexibility
• Increased ROI
L
www.floow2.com
1. Floow2 in 3 key offerings
Advertise or Request
Customers can advertise products or
services they want to sell or rent out,
while others can request for products
and services that someone might
have. Such communal platform saves
considerable costs to both parties.
Services
The platform is not bound to products
only. Customers can choose what they
want from a range of services. This
makes it easier for companies to find
specific B2B services.
No overcapacity
Such sharing platform makes it easier
for companies to get rid of their
excess inventory. Thus, they can still
make money on their inventory.
• Sharing marketplace
• B2B platform
• FLOOW2 was the first company in the world to identify the opportunities of B2B asset-sharing.
• The recent commitment of the top 5 Dutch construction companies to join the platform, now triggers competition
in this rather traditional market for other companies to join as well.
Procurement
2012
• Often it can be cheaper for companies to throw away unused
products, rather than going through considerable effort to sell
certain products and services.
• Would you rent out assets (including workforce) to your
competition?
Luxembourg, L
FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.

Business Model
Economical buyer
User buyer
• Subscription model
• Asset sharing
• Advertisement
• Look at company’s inventory and determine whether and how
your asset utilisation can be maximized.
• Register as free user and find out if the platform meets your
needs.
• Floow2 provides an asset sharing platform, where subscribers pay
according to the amount of total products they would like to share. For
5 shares, they pay €30, for 25 they pay €150 and for unlimited it is
€300. Companies can also publish advertisements for 3 months for
free, hereafter it is €1 per day.
FLOOW2 World's Reset Button, the sharing marketplace for business equipment, services and personnel.
IncIncHQHQ
Floow2
IncIncIncInc
Head of
procurement
IncIncIncInc
Head of
procurement
IncIncIncInc
Employee
IncIncIncInc
Employee
Free-to-use
Platform
Free-to-use
Platform
Offer to be sold/rented out
5
Different subscription plans
Requested product Requested service
SME
(offering
product)
SME
(Requesting
product)
5
€1/day
for advertisement
5
Entire amount
of “deal”
Request of needed product/service

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
www.geckoboard.com
Company metrics
2010
UK
• Understandable data
• Efficient decision-making
1. Geckoboard in 3 key offerings
Customization
Metrics can be defined so they are
aligned with current business goals
e.g. if you want to reach x amount of
recurring revenue, then Geckoboard
will keep track of those specific
revenues.
Strong Visuals
All data is fully visualised so it is easier
and more intuitive to understand. The
manner in which the data is presented
simplifies the entire decision-making
process.
Real-time Updates
The real-time updates help the entire
team to spot trends and opportunities
across their company. Companies
have the ability to spot issues before
they manifest.
• Real-time feedback
• Big Data
• Business Intelligence
• The company received $1.5 Million from investors in the first round of funding.
• In the first year after being launched, Geckboard got about 1400 customers including Atlassian, Groupon, Gdgt,
SecondMarket and Stack Exchange.
Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time. All relevant data is
communicated through the use of widgets across their entire organization.
• Would such a service replace the need for analysts? Or do
companies still need a human eye to link data to content.
• Not all company goals can be quantified. The possibility that
some goals (like company culture) are not seen as that important
anymore.
London, UK

Business Model
Economical buyer
User buyer
• Investigate how data is being reported currently
• How crucial is it that the entire team has access to data?
• Does your team want to have insights on how the business is
doing?
• Geckoboard employs a subscription model, where customers can opt
for a personal plan for $17, $53 for a startup plan, $359 for a company
plan and a customisable enterprise plan.
IncIncHQHQ
Geckoboard
IncIncIncInc
Entire team
IncIncIncInc
IT Department
IncIncIncInc
Management/
project board
Understandable
visual data
All data in
one place
Integration of all
needed widgets
Customisable
metrics
Company
5
Subscription plans
for personal, startup, company
and enterprise
IP Restriction
for safety reasons
Motivation
(actions aligned with
business goals)
No need to
explain data
Less search time
for relevant data
5
Spend less
to educate staff
Efﬁcient decision
making
Geckoboard is an online dashboard product that lets businesses monitor company-related information in real time through the use of widgets
and communicate it instantly across their entire organization.
• Multi-layer subscription model

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
• Occupancy rate reduction
• Ease of communication
US
http://ibm.co/1y1vtPw
1. IBM Healthcare in 3 key offerings
Process standardisation
IBM provides hospitals with services
that enable unit managers to manage
their accountability and identify and
clear bottlenecks by standardising all
processes.
Social networking
IBM provides graphic representation
of all physicians and roles attending a
certain patient. This way, all relevant
people can exchange patient-related
messages and receive notifications
about further updates.
Predictive analytics
With all data in one place, hospital
staff members can better predict the
demand of patient care (e.g. bad
weather, epidemic, etc). This way, they
can efficiently allocate all necessary
resources while eliminating waste (or
excess capacity).
• The internet of things 
• Predictive analytics 
• Big Data
• Network creation
• Paperless
• The incorporation of IBM solutions tools place in 2011 and was completed in 2012.
• IBM’s Watson, the cognitive thinking and learning computer platform handily beat two Jeopardy champions in
February 2011. If IBM’s Watson is used in a different field then it could revolutionise the healthcare sector.
Patient-care management
2011
• Hospital staff have to deal with crucial and confidential information.
By having everything available electronically, the data should be
handled with care.
• It requires a total make-over of the IT system. Hard to do step-by-
step.
• “Give a man a fish, and you feed him for a day. Teach a man how to fish,
and you’ve just lost a business opportunity.” This principle also applies
here
New York, US
This card is specifically based on the implementation of IBM services at Ottawa hospital.
IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable
systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.

Business Model
Economical buyer
User buyer
• Software-as-a-service• Investigate how many different network silos your company has
and how all of them can be connected into one cohesive network.
• Setup a first test in one department or on one patient and
evaluate.
• IBM provides different services to hospitals to ensure a mobile-driven
platform. They offer the following services: IBM Technology, IBM
Bluewards live and IBM Aruba network. The amount paid for these
services remains undisclosed.
IncIncHQHQ
IBM
IncIncIncInc
Hospital staff
IncIncIncInc
Unit managers
IncIncIncInc
IT Head of
hospital
Process standardisation
(saves time)
Social network
with colleagues
regarding patients
Private cloud
for all data
Ottawa
hospital
IBM Healthcare Integration Services
5
Fee per year
for software
5
Consulting
and development fee
Predictive analytics
(no wasted inventory/capacity)
Less paperwork
More productivity
Save search time
for documents
Shorter hospital stays
due to improved services
(less cost)
Patient
5
Less spending
on patient
Shorter stay
Better focus
on patient
This card is specifically based on the implementation of IBM services at Ottawa hospital.
IBM (Healthcare) provides business analytics solutions to help healthcare plans and providers address three challenges: build efficient and sustainable
systems, collaborate to improve patient care and treatment & increase healthcare access while providing greater value to payers.
*
The hospital might have to
spend less on the patient,
though they also lose their
revenue. A hospital is also a
business after all.
*

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
1. Parse.ly in 3 key offerings
www.parsely.com
Customer Feedback
2009New York, US
US
• Clear real-time insights
• Automation
Real-time insights
Parse.ly provides real-time insights
and analytics on how each post is
performing. This data can be used by
analysts as reference point to make
long-term strategic decisions. For the
editors, it gives easy-to-understand
information about its readership.
Lifecycle analysis
Editors don’t need analysts to see how
well certain posts will do. Parse.ly
provides them with predictive data
that shows the lifecycle of each post.
Visual
All data is provided visually. Thus,
anyone can access and understand the
meta-data of the company. No need to
have an analytical background.
• Big data
• Predictive analytics platform
• Real-time insights
• Natural Language Processing (NLP)
• Customer voice
• Received $6.05 Million in funding from investors including Fundersclub and Blumberg Capital.
• Industry leaders, like Mashable, Slate, News Corp, and Conde Nast use Parse.ly to bring clarity to content,
audience, and analytics.
• What happens to all the in-house analysts? Can everything be
done by automation or do we still need real people to provide
relevant information and make links?
Parse.ly is an analytics solution for digital publishers and the entire organization. It provides them with clear audience insights to answer questions
about how readers are responding to content.

Business Model
Economical buyer
User buyer
• Predictive Analytics platform
• Licensing
• Adaptive pricing model
• Open Source API
• Free trial
• Compare used system to potential data to be received
• Try it for 3 articles and ask all internal stakeholders to compare
current way of working to this service.
• Parse.ly provides its platform licence for $1999 per month. Customers
can also choose to engage with custom plans where they are charged
according to the number of unique visitors of the website.
IncIncIncInc
Product team
IncIncHQHQ
Parse.ly
IncIncIncInc
Editorial
IncIncIncInc
Analysts
IncIncIncInc
Business and
sales team
Referral Data
(engagement data,
search engine data, etc)
Pageviews,
unique visitors, etc.
5
Saves development
time of website
Content recommendations
for internal circulation
Analyst platform
Data about posts
and customised meta-data
Shareable links about campaign
to customers
Publishing
company
Ease of
understanding
5
$ 1999 per month
Clearer data translates
into effective sales strategy
IncIncIncInc
Ad Company
5
Less spending
due to more focussed
advertising
More focussed/speciﬁc
services
Parse.ly is an analytics solution for the entire organization. It provides digital publishers with clear audience insights to answer questions about how
readers are responding to content

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
www.robinpowered.com
Workforce productivity
2014
US
• Increased meeting room efficiency
• Ease of mind for the entire organisation
Automatic room booking
According to research, 1/3 of
meetings are unplanned. So, if people
walk into a certain room, Robin
recognises them via iBeacons and
automatically updates the calendar
and books in this meeting until it goes
on.
Easy search
Robin enables employees to see which
rooms are currently free. This saves
people a lot of time searching for a
free place to have a quick meeting.
Room analytics
Robin provides room analytics that
show how often rooms are used and
how many different employees use a
certain room.
• Geo-location 
• Total Transparency
• iBeacons (to sense arrival of people or recognise empty rooms)
• Robin received $9.1 Million of funding from 9 different investors.
• 40% of people spend 30 minutes per day just finding spare rooms to work.
• Employees might get uncomfortable as such constant tracking would
make it feel like “Big Brother is watching you”. Their every move being
tracked by a device might not be appreciated with a lot of people due
to their right to privacy.
Boston, US
Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or
indicated whether a room is being used or not.
1. Robin in 3 key offerings

Business Model
Economical buyer
User buyer
IncIncHQHQ
Robin
IncIncIncInc
User
IncIncIncInc
Estimote
(recommended)
IncIncIncInc
Ofﬁce manager
iBeacons
5
3 beacons
for $99
Room analytics
Automatic
room booking
Tag placement
5
Subscription plans
depending on room
($10 per room)
Company
Saves room-search time
(30 mins per day on avg)
iBeacon
data
• Software-as-a-service
• Subscription based
• How much time do your employees spend to find a free room?
• Is the aggregated amount of that time enough to be converted
into productivity?
• Try for 1 room, it’s free!
• Robin charges a company based on the number of rooms they have.
One room is $10, up to 4 rooms is $40, up to 16 rooms is $160 and up
to 32 rooms (in multiple locations) is $320.
• Companies save 120 hours if statistic of 30 mins/day is true.
Robin provides an online service that recognises the arrival of people in a certain room. The service automatically schedules in spontaneous meetings, or
indicated whether a room is being used or not.

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
www.showpad.com
Sales and Marketing
2011
US
• Increased sales efficiency
• Increased marketing efficiency
1. Showpad in 3 key offerings
Available Everywhere
Showpad provides enterprise
software available on tablet, mobile
and web apps underpinned with its
cloud platform. This enables team
members to access content for
prospective customers from wherever
they are.
Alignment
Showpad aligns both marketing and
sales reps in a simple way. This way,
marketing can be sure that the sales
team is using the most up-to-date
material and sales reps can easily
locate all files they need on-the-go.
Reporting
Showpad help sales and marketing
organizations work better together by
delivering powerful reporting on
content usage and sales productivity.
Sales can focus on selling while
marketing can optimize the content
that aligns to revenue goals.
• Cloud storage
• Analytics
• Transparency
• Always connected
• Pieterjan Bouten en Louis Jonckheere previously worked at Netlog, a social media website in Belgium. Then, continued
to build an app-studio called “In the pocket”.
• Showpad received $60,5 Million in funding from three investors.
• They have 500 customers in over 40 countries including Intel, BASF, Siemens, Schneider and Audi.
Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.
• Such service would take away the need for sales reps to actively
collaborate with the marketing department. This can lead to
misinterpretations of some content.
• Just like dropbox, Showpad streams the right content to your
device, whenever connected to the internet. This could bring
along security issues of sensitive content.
San Francisco, US

Business Model
Economical buyer
User buyer
• Subscription model• What % of productivity gains can be achieved with this service? Is
it more then €25/user ?
• Would it save more than what it would cost per user per month?
• Showpad has three types of subscription plans: a professional plan for
€19 per user per month, a premium plan for €25 per user per month
and an enterprise plan that is customisable.
Showpad is a mobile sales acceleration platform that delivers contextual content to sales teams or channel partners on any device.
IncIncHQHQ
Showpad
IncIncIncInc
Marketing
department
IncIncIncInc
Sales
department
IncIncIncInc
Upper
management
Analytics on most shared and
utilized documents
Direct feedback from
sales department
on content made
Platform for marketing and sales
5
Subscription fee of either
€19 or €25 per user per month
Company
Tool including
most recent content
Assurance that most
recent version for
marketing is used
Increased productivity
before/during/after
sales talk
Save time on
content search
IncIncIncInc
Customer
Better services
due to more informed
sales team
More leads

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
1. Slack in 3 key offerings
Offering 1 Offering 2 Offering 3
www.slack.com
Communication
2013
• Increased productivity
• Simplification
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various
other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.
• Slack was previously known as Tiny Speck. The company is founded by Stewart Butterfield, who happens to be the
founder of the photo-sharing platform Flickr.
• A year after launching, the company raised $120 Million in funding and attracted high-profile users like Medium,
Soundcloud, Buzzfeed, etc with a valuation of $1.12 billion.
San Francisco, US
US
Team members can create open
channels where the entire team can
join and collaborate. Via each channel,
teams can share all kinds of files in
different formats. There are also
private channels, so say goodbye to all
those unnecessary emails!
With slack you can find files and
search content across all channels
within your team. It’s almost as easy
as “googling”.
Slack integrates all kinds of services,
so you can keep using the tools that
your team is already used to.
• Communication platform
• Crowdsourcing
• Bottom-up management
• It’s a new tool that only works sufficiently if everyone from the
team uses it. Also, some employees are fed up with trying out
new tools.
• You can choose yourself when you want to be involved in the
conversation. It’s impossible to force someone to be a part of a
certain channel, which is not the case when you email someone
and put them in CC.
Open Channels Universal Search Integration

Business Model
Economical buyer
User buyer
• Freemium
• Subscription with yearly discount
• Decide how many integrations would be necessary
• Choose subscription plan based on team needs
• Slack uses a freemium model to earn revenue. Users can choose
between a free plan or go with a subscription plan for $6.67 per month
per user, that includes unlimited integrations and other features.
IncIncHQHQ
Slack
IncIncIncInc
Team leader
IncIncIncInc
Entire team
IncIncIncInc
IT head
Frustration of unnecessary CC emails
(external emails only)
Real time communication
Various integrations possible
with other services used by the team
Team
Communication platform
5
Subscription fee of $6,67
per month per user
(free up to 10k messages)
Increased productivity gains
(saves time)
Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go. It also lets businesses plug in various
other apps and then aggregate progress feeds and previews together. On a mission to make working life simpler, more pleasant and productive.

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
www.viloc.com
Asset management
2010
• Usage maximization
• Usage tracking
BE
1. Viloc in 3 key offerings
Tags on all your equipment
Viloc Tags are fastened to all kinds of
tools, from drills and grinding wheels
to hoisting equipment and generators.
Such a tag is a little transmitter that is
securely attached and protected
against sabotage.
24/7 access
The Viloc WebApp Gives 24/7 access
to the status and location of all
construction equipment.
The app integrates with all current
inventory systems.
The internal invoicing can also be
completely automated.
Geo-location equipment
Viloc helps to immediately locate and
inventory your equipment. Apart from
the fact that it’s just handy to know
where everything is, it results in far
less equipment being lost or stolen.
• Geo-location 
• 40% of all equipment in construction companies goes virtually unused.
• 20% of all equipment in construction companies don't correspond to the inventory.
• The total amount of equipment theft in Europe adds up to €7 billion on a yearly base.
• Companies know exactly when, where and for how long equipment is
used. Construction workers could feel like ‘big brother’ is watching
them.  
• Thieves hate these tags. It makes it barely impossible to steal
equipment without noticing.
Zandhoven, Belgium
Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction
company, the equipment is directly linked to a web application at their office.

Business Model
Economical buyer
User buyer
• Product-Service combination
• what is the % stolen or lost tools per year?
• Free budget of €100,000 for implementation
• Feasibility of ROI? (takes approximately 15 months)
• As a setup cost, construction companies pay €15 per tag.
• The service provided by Viloc (cloud, data aggregation, integration on
Google Maps, WebApp) is prices at €0,5 per tag per month.
Viloc is a company automating tool management for the construction industry. By placing a handy little transmitter on all the equipment of a construction
company, the equipment is directly linked to a web application at their office.
IncIncHQHQ
Viloc
IncIncIncInc
Accounting
department
IncIncIncInc
Construction site
manager
IncIncIncInc
IT & Union
representative
Tool usage data
Inventory
management
MaintenanceIntegration to existing network
Viloc Cloud
Construction
company
Viloc Tags
Geo-localisation
5
Setup cost
of €15 per tag
5
€0,5/ tag / month
Viloc Hubs
Tag placement
Ability to track employees
for mileage compensation
(when travelling)
Saves search time (5% of total productivity)
Saves costs for stolen goods
(10% of goods stolen annually)
IncIncIncInc
Construction
equipment
5
Spend less
on equipment
Equipment

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Different Channel
1. Wijeya Newspapers (Chemical leasing) in 3 key offerings
Wijeya Newspapers has a Chemical Leasing contract with its ink supplier. Payment is based on printed copies of newspapers rather than on
the kilograms of ink used. The ink supplier remains the owner of the ink. Both parties will be motivated to consume less ink with financial,
environmental and, in this case, even internal health benefits as a result. Long-term contracts and the sharing of expertise are some of the
prerequisites of chemical leasing.
Colombo, Sri Lanka
Chemicals
1979
• Chemical leasing between Wijeya Newspapers and General Ink resulted in ink savings of around 15,000kg,
equivalent to approximately $50,000 per year.
• Prints approx. 15 million newspapers/month.
Wijeya newspapers shares know-how
about their industrial process and the
final product (newspapers). Their ink
supplier has expertise in the
appliances of different chemicals to
print with.
Use less / Pay less Shared Expertise
Wijeya Newspapers pays for the
service of printing a paper per copy
and no longer for the volume of ink
that is consumed per kg. The supplier
stays owner of the ink.
Chemical Leasing encourages better
chemical management. The result can
be seen in environmental advantages,
as well as in consequential economic
benefits for both suppliers and users
of chemicals.
• Product as a Service 
• Vertical Integration 
• More with less 
• Stakeholders are dependent on longterm partnerships.  
• Full transparency concerning the created value of the project is key
to make Chemical Leasing work. Are companies willing to share
everything? 
• How much share of the profits does each party receive?
http://www.wijeyanewspapers.lk/
LK

Business Model
1. How do they make money? 2. Other companies with similar business model. 3. Business Model characteristics
Traditionally, suppliers sell bulk quantities of chemicals to end-users, and sell as much as possible in the interest of profit. By using such a
model, the inefficient use of chemicals is being “rewarded”. Therefore Wijeya Newspapers ran a pilot project to lease ink of their supplier.
The supplier offered the service of newspapers to be printed sufficiently no matter how much ink was used. Both parties shared expertise
to reduce ink consumption, waste and to increase profit.
• Product as a service
• Long Term Partnership
• Shared profits
• Shared expertise
• http://www.unido.org/
• http://www.chemicalleasing.com/
• http://leaseplan.com/
• http://nl.mudjeans.eu/Lease-a-Jeans
The partnership has two revenue streams: 1. A reduction in cost by
lowering the ink consumption and 2. The supplier taking back waste
material makes it possible to sell unused ink again.
Society
IncIncHQHQ
Wijeya Newsp.
1
reputation
Less
environmental
impact
Consumer
Newspaper
5
IncIncIncInc
Other ink user
IncIncIncInc
Ink Supplier
Recycled
ink
IncIncIncInc
Waste Processer
5
Less Money
Less waste
to be processed
5
Share extra proﬁts
5
Money
Print newspapers
5
Payment per printed newspaper
Waste ink

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
www.wranx.com
Employee training
2014
UK
• Effective sales efforts per
employee
• Automation
Learning technique
Wranx uses a learning technique
(Spaced Repetition Learning), that
was used by B2C services such as
Duolingo. This accelerated form of
learning helps companies to use this
already successful technique in a B2B
environment.
Gamification
The application uses gamification
elements to keep employees engaged.
Employees can review rankings and
achievements, that work as simple
incentives and provide valuable back-
end data regarding competency,
knowledge acquisition and expertise.
Mobile and desktop
Employees can use this service
wherever and whenever they want.
Continuous learning does not require
the classroom anymore.
• Gamification
• e-Learning platform
• Employees shape their own carreer (intrapreneurship)
• One of the biggest competitors for Wranx is Loop that raised $2 million in seed funding.
• Wranx has a strong set of partners that include big players like Google and Amazon.
Wranx provides employees quick, effective educational tools to become skilled in a number of areas.
• HR will have less control over when and what employees will
learn.
• It does not replace existing learning and development initiatives,
but HR managers might feel otherwise.
London, UK
1. Wranx in 3 key offerings

Business Model
Economical buyer
User buyer
• Facilitate platform so employees can get used to an additional
learning “game”.
• Wranx sells a platform (undisclosed amount), where employees can
make use of a learning program to close their knowledge gap so they
can engage in more effective sales.
IncIncHQHQ
Wranx
IncIncIncInc
Employees
IncIncIncInc
Upper
management
IncIncIncInc
HR/IT
Learn
on-the-go
No knowledge
gaps
5
Effective work
force
Track employee
competencies
Learning
platform
Learning
platform
Organization
Motivated workforce
(as they choose their own
development plan)
Gamiﬁed
learning
5
Platform fee
Wranx provides employees quick, effective educational tools to become skilled in a number of areas.
• Software-as-a-service (Wranx provides the
software and platform to an organization)

Facts
concept mapping by
Why Innovative?
Key Info
Value Creations
B2B
• Safer driving
• Increased maintenance efficiency
US
www.zubie.co
1. Zubie in 3 key offerings
Vehicle health alert
Zubie sends alerts about vehicle
health. In real-time employers can
receive notifications when an engine
problem occurs or if anything else is
wrong with the car. Thus, saving
further damage, costs and preventing
dangerous situations.
GPS tracking
Zubie provides a live map of all
vehicles on the road. Giving
information if and when someone has
left an important location without
driver involvement.
Gamified scoreboard
Users get ranked based on their
driving behaviour. This way,
employers can actively monitor
whether their employees are driving
responsibly. Each driver also gets a
scorecard to track and improve their
own driving.
• Geo-location 
• Gamification
• Zubie received a total of $25.8 Million in funding from 8 investors
• Main competitors of Zubie are Automatic and Dash, claiming to be “the fitbit for cars”.
Automotive vehicle services
2012
• As the Zubie key is connected to the internet, it is possible that the
network gets hacked. In case of cyber attacks, a lot of damage can be
done to the car and its data.
• Employees don’t want to be tracked (privacy concerns).
• Employers were able to charge employees with anything, but now if
they can track employees accurately, they cannot charge employees
more than stated.
Sullivan Islands, US
Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet
with a Zubie key.

Business Model
Economical buyer
User buyer
• Software-as-a-service
• Product-service combination
• Test with a small team and get feedback from them on how their
experience has been.
• Make sure your “testing panel” agree to use this service
themselves.
• Zubie provides its services for an annual fee of $149.95 per vehicle,
which automatically gets renewed each year.
IncIncHQHQ
Zubie
IncIncIncInc
Employees
IncIncIncInc
Upper
management
IncIncIncInc
IT Department
Automatic alert
when leaving or
reaching location
Insight into
driving behaviour
Gamiﬁed
scoreboard
Easy tracking
for insurance
purposes
Zubie cloud Zubie keys
Zubie key
placement
Companies with
company cars
5
$149.95 per year per key
Accurate tracking
of mileage
Supplier
5
Less Maintenance
costs
Maintenance
Zubie is a connected-car app that provides location tracking, driver scoring, alert and location sharing services by connecting each car to the internet
with a Zubie key.

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1. VAB-Club in 3 key offerings
Great Deals
Partners of VAB give interesting
deals to VAB-Club members.
Offers vary from gasoline to
energy and from car rental to
glass repair. It’s communicated
that you can earn back your
entire membership fee.
Community
Being member of the VAB-Club
opens up a lots of exclusive
services.
To illustrate: If you want to sell a
car, VAB certifies it and offers it
for sale to the other members of
the community.
All-in-one-price
All de reductions and extra
service you receive as a member
are included in the price you pay
for your subscription of the
mobility service of VAB.
• One Stop Shop
• Connect with an expert 
• Price transparency
Facts
• VAB-magazine has the most readers of all magazines in Belgium.
• Spokespeople of VAB are one of the important stakeholders in mobility lobby groups for both
Belgium and Europe.
VAB is a Belgian service provider helping anyone with mobility problems. In the last century VAB built the biggest
mobility club of Belgium offering several ways to make sure all their clients can enjoy driving even more.
In this case we focus on the VAB-Club and the extra benefits provided for members.
concept mapping by
http://www.vab.be
Founded
Transport
VAB: 1924
VAB-Club: 2014
• Will companies give reductions for your clients?
BE
Antwerp, BE
Why Innovative?
Key Info

VAB receives referral fees when Club members pay something
to partners. The club does also create value for it’s members so
it gives VAB a competitive advantage. In an indirect way the
partners pay back a part of the members’ subscription.
• earnieland.com
• Online community
• Subscription Service
• B2B2C
• Broker Model
Business Model
VAB provides support in case clients have an immobility emergency with their car or other way of transport (eg.
motorbike). The VAB-Club is a community with extra services VAB gives to its members. Partners use the
community of VAB-Club members as a platform to make their brand or service more visible.
IncIncHQHQ
VAB
Club Member
IncIncIncInc
Q8
(gasoline)
IncIncIncInc
Luminus
(energy)
IncIncIncInc
Hertz
(car rental)
IncIncIncInc
Etc.
Partners of the VAB-Club
5
Referral fee
(% per conversion)
Visibility on website &
in VAB magazine
5
Buy from
partner with a reduction
on normal sales price
5
Subscription
VAB services
VAB services
Membership
VAB-Club

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Enriched information
1. Uber in 3 key offerings
Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a
driver’s license, a new car & no traffic ticket can become an Uber driver.
San Francisco, US
Transportation
2009
SF
• Despite being banned in Brussels, Uber is still offering its service to local customers.
• Uber has raised over 8 billion in funding from 70 investors.
By letting anyone with a decent
car & driving ability earn extra
money in their spare time by
becoming an Uber driver, Uber
is increasing the use of existing
cars.
Flexible pricing Increase use
Passengers can see the average
rating, the names & a photo of
their drivers before the car
arrives. After the ride, they can
also rate the driver, just as the
drivers can rate the passengers.
The price of the ride depends on
the demand. If high demand,
then the price increases.
However, users can always
request a fare quote to have an
idea of how much the trip will
cost.
• Shared Economy
• Mobile internet
• Big data (for pricing)
• Cashless payments
• The taxi industry argues that Uber undercuts prices & less
secure/safe for the users. To Uber’s defence, it screens all
potential drivers & let go of drivers with an average rating
below 4 out of 5.
• You can not pay by cash & have to store your credit/debit
card information on Uber’s website in order to be able to
use the service.
www.uber.com

Business Model
• Platform based
• Crowd based
• https://www.lyft.com/
• https://www.side.cr/
• https://relayrides.com/
Uber takes a 5-20% commission on all the rides made
through it’s service. Since all payments is done automatically
through the app, Uber ensures to capture a part of the
transaction.
Uber is an on-demand ride service that connects passengers with drivers of cars through an app. Anyone with a
driver’s license, a new car & no traffic ticket can become a Uber driver.
IncIncHQHQ
UberDrivers Passengers
Future
passengers
Car driving for Uber
Insurance
Driving App
5
$ / trip
Trips on demand
(via app)
Voucher
1
Reputation
5
-5% to -20% commission
Trust
Voucher
Referral
5
Future Purchase
Exposure

1. Humble Bundle in 3 key offerings
Get a “bundle” of digitals
Bundle offerings are typically 2-
week periods where between
three to five games are offered.
People can set their own price,
but of they pay more than the
average, they get an extra
product.
Pay what you want
Bundles are offered at a pay-
what-you-want model. The
purchaser is able to name any
price for the bundle. Prices may
vary between $1 and $10.000.
Divide the profit
The interface gives users the
chance to determine how to
distribute their contribution as a
split between the developers,
the charities for that event and a
"Humble tip"
• Involve charity
• Full transparency
• Fully digital
Facts
• Initially focussing only on indie games evolved to many shapes of “digital content”
• Over $75 million being raised for charity (08/2016)
• Minimum purchase price is $1, every 2 weeks a new bundle is offered.
concept mapping by
https://www.humblebundle.com
Founded
Gaming
2010
• Clients are in control of who gets the biggest share of
the revenue.
• The smart incentive system, beat the average, raises
the average price donated over time. Early customers
will get more for less.
US
San Francisco, US
Why Innovative?
Key Info
The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold
and distributed online at a price determined by the purchaser. The bundles are typically offered during a two-
week period; sales often include bonus games or media offered mid-week through the sale for those that have
already purchased the bundle or otherwise pay more than the average.

Humble Bundle is fully dependent on the pay-what-you-want
concept. People can choose what goes to the author, charity
and Humble Bundle itself (what they call the Humble tip). On
average, 15% of the total funds.
• http://genero.us
• Pay-what-you-want restaurants
• Radiohead’s album - In Rainbows
• “Pay-what-you-want”model
• Charity-based
• Split the profit
Business Model
The Humble Bundles are a series of collections ("bundles") of video games, music albums or eBooks that are sold
and distributed online at a price determined by the purchaser. The bundles are typically offered on a semi-regular
basis during a two-week period; sales often include bonus games or media offered mid-week through the sale for
those that have already purchased the bundle or otherwise pay more than the average.
IncIncHQHQ
Humble Bundle Gamer
Digital games
5
Set your own price
IncIncIncInc
Content OwnersCharity
5
Set % donation
5
Set % donation
5
Set %
commission

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Free use of Patents
1. Tesla Motors in 3 key offerings
Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced
electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network.
Palo Alto, California, US
Automotive industry
2003
US
• Co-Founder and CEO Elon Musk also founded Paypal, SpaceX and serves as president of SolarCity.
• A Supercharger charges 10 times faster than your home plug would be able to.
• Tesla Motors says a new version of the Model S electric car is the quickest production car in the
world from zero to 60 miles per hour.
Drivers can travel throughout the
U.S. and Europe along well
traveled highways with the
Supercharger Network. At these
stations Tesla cars (and other EV’s
with Tesla’s technology) can be
recharged 50% within 20minutes.
Free Charge
or Battery swap
Super Charger Network
The batteries of Tesla charge
faster and last longer than any
other on the market. Since June
2014, Tesla allows all other car
manufacturers to use their
technology free of charge.
Establishing a standard for EV’s
is what Tesla aims at.
When you buy an EV with Tesla
Technology, you pay a surplus
for the electricity it will
consume in its entire lifetime.  
At a power station you have the
choice: a free charge or a 90
seconds battery swap for €50 -
in other words: free or fast.
• Rise of customer experience 
• Cross industry companies 
• Guilt-free is the new status symbol
• All car competitors using Tesla’s technology, will have to
sell their cars with a prepaid energy plan for the full
lifetime of the car. In fact, they sell Tesla’s services. 
• Currently, the roughly 40,000 Teslas on the U.S. roads
contain 3.3 gigawatts of storage, equal 14% of total U.S.
grid storage. Their influence on global energy levelling will
only rise the coming years.
http://www.teslamotors.com/supercharger

Business Model
• Open Source
• Vertical integration
• Cross Industry
• BMW i DC Fast Chargers
• www.car2go.com
• Drivers pre-pay their energy for the next 10 years, Tesla on
its turn invests the money in the Supercharger network and
makes sure the energy provided becomes cheaper. 
• Competitors pay Tesla for every car using the network.
Tesla Motors designs, develops, manufactures and sells premium electric vehicles (EV’s) to consumers and advanced
electric vehicle power train components to manufacturers. This case focuses on Tesla’s Supercharger network.
IncIncHQHQ
Tesla Motors
IncIncIncInc
Power Station
IncIncIncInc
Power Station
SuperCharger network
Tesla Owner Tesla Owner
Community of Tesla Owners
EV owner
IncIncIncInc
Other car
manufacturers
Solar City
5
Money
1
Reputation
Tesla car
Electric Vehicle
1
reputation
Super fast
Charging
Free
Service
Battery Swap
5
€50/swap
5
€60k (car)
5
€1500
(powerplan)
5
car
5
€1500
(powerplan)
Maintenance
Solar Panels
Building &
Maintenance
Chargers
5
€1500
(powerplan)
Free use
of patents

1. Shiply in 3 key offerings
Request a transport service
After creating an online account,
consumers list what they need
to ship and provide details about
pickup, delivery and shipment
dates. Anything from a pet
carriage to a car can be listed.
Users get the best deal
Transport providers then bid for
the shipment, potentially
turning unused space in their
trucks into profit. Shiply’s
system means that as companies
try to outbid one another, users
typically save about 75% on
their shipping costs.
Reducing CO2 emissions
• e-Commerce (delivery)
• Online matchmaking platform
• Get the best deal
• Valorize Overcapacity
Facts
• Currently over 57.000 transport providers listed on shiply.com and 2 million users.
• As Shiply depends on reaching a critical mass of users, a partnership with eBay was developed.
concept mapping by
http://www.shiply.com
Founded
Transportation
2008
• Users don’t get a quote immediately. They don’t know
what the shipping costs will be in advance.
London, UK
Why Innovative?
Key Info
Shiply is a UK-based company providing an internet marketplace where transport service requesters may list
items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up
unused delivery spaces , CO2 emissions are reduced and customers get better prices.
UK
25% of European lorries run
completely empty. By filling up
this space, Shiply makes sure
trucks get extra cash for unused
space, and saves consumers
money. Of course, it’s beneficial
in terms of reducing CO2
emissions too.

Shiply works as a broker, taking a commission on transactions .
Transport service providers’ bids are subjected to a tiered fee
structure (4%-10%, depending on the amount of the
transaction) called the success fee. Additional, an Auction
Service Fee is requested which covers the online service.
• http://www.uship.com
• http://www.anyvan.com
• http://klickcouriers.com
• Broker Model
• Reverse auction format
• Partnership model
Business Model
IncIncHQHQ
Shiply
Transporter
Service Providers
Requester
IncIncIncInc
Transport
service provider
IncIncIncInc
Transport
service provider
Competition
Transporting Service
5
Money
Bidding Acceptance
5
Auction fee
5
4 - 10 %
Request
Bidding
Transport Availabilty
Shiply is a UK-based company providing an internet marketplace where transport service requesters may list
items they need to move, and where providers of transport services can bid in a reverse auction format. Filling up
unused delivery spaces , CO2 emissions are reduced and customers get better prices.

1. SFpark in 3 key offerings
Detects available spaces
Parking sensors detect parking
availability. Users can check the
availability of spaces online, via
text message or smartphone,
before they’re heading to their
destination.
Demand Responsive Pricing
Parking prices are incrementally
raised or lowered in SFpark
areas based on demand. Rates
may vary by block, time of day or
week; they change no more than
once a month and only in small
increments (max +$0,5/time).
Special event pricing
During special events, parking
meters on blocks within walking
distance of the ballpark operate
until 10pm Monday to Saturday
and are priced between $5 and
$7/hour for events.
• Data Monitoring
• Public Transport 2.0
• Big Data
• Open Data & Full Transparency (API)
Facts
• The SFMTA will use the results of the SF park pilot evaluation to develop a proposal for
expanding the SFpark approach to the SFMTA’s other meters, lots and garages in the city.
• SFpark encourages independent developers and researchers to use its public API, open data and
open source code to create new apps and data visualizations that support the project.
concept mapping by
http://www.sfpark.org
Founded
Transportation
2010
• Demand-responsive pricing encourages drivers to park
in underused areas and garages, reducing demand in
overused areas. The user has to check the best price
each time he heads to a new destination, which can be
experienced as a hurdle.
San Francisco, US
Why Innovative?
Key Info
San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve
parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting
and distributing real-time information about where parking is available, drivers can quickly find open spaces. To
help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and
down to match demand.
US

SFpark makes money with providing parking spaces in San
Francisco city-area. Parking prices are incrementally raised or
lowered in SFpark areas based on demand.
• https://www.bicing.cat/
• http://waze.com
• http://www.moovitapp.com/
• Open Data
• Dynamic Pricing Model
• Public Service
• Match Demand/Supply
Business Model
San Francisco Municipal Transportation Area established SFpark, to use new technologies and policies to improve
parking in San Francisco. Parking spaces are provided with a sensor, detecting parking availability. By collecting
and distributing real-time information about where parking is available, drivers can quickly find open spaces. To
help achieve the right level of parking availability, SFpark periodically adjusts meter - and garage pricing up and
down to match demand.
IncIncHQHQ
SFpark
Parked car in
underused area
SF car ownerPilot Partners
IncIncIncInc
Partner
IncIncIncInc
Partner
IncIncIncInc
Partner
Car @ home
Parked car in
overused area
5
Money
Development
Location
5
more
Parking space
Application Experience
Where to go
Location
5
less
Parking space

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Free energy assessment
1.Sealed in 3 key offerings
Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners,
Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.
New York City, NY, United States
Energy
2012
US
• Sealed is the first energy company that guarantees energy bill savings from home efficiency.
• Team description on their website: Team Sealed is a passionate group of nerds that want to make energy efficiency a
complete no-brainer for every single homeowner.
Sealed will become your utility billing
agent, paying your energy bill and loan
payments. Hereby, customers only
receive a single bill Also Sealed
guarantees savings compared to
previous scenario.
Home improvements One bill
Homeowners will have a free
assessment by a contractor partner to
see where energy can be saved.
A Sealed energy advisor will create a
customised plan for the customer and
then implement all efficiency
improvements.
• Big data
• Energy savings
• Global warming
• Simplification
• One-stop shop
• Sealed reduces the energy usage of homeowners. Utility companies
sell less energy which is why they could become hostile or indifferent
towards the business model of Sealed.
• If the assessment is “free”, what’s the catch? Consumer might feel
that Sealed will take away all the savings and keep it for themselves.
http://www.sealed.com/

Business Model
• Broker Model
• Partnership
• B2B2C
• doorsteps.comSealed makes money if home owners save more on their energy bills than
Sealed guarantees. They take a 20-25% cut of the savings recurring on a
monthly basis (as each new situation becomes the “previous” situation)
Sealed is an energy company that guarantees savings from home efficiency improvements. After efficiency improvements are installed by local partners,
Sealed replaces existing energy bills with a single Sealed energy Bill guaranteed to be lower than normal.
IncIncHQHQ
Sealed
Home owners
IncIncIncInc
Local contractor
Optimises energy
consumption
5
Single
payment
Single bill
IncIncIncInc
Energy
companies
Energy
(gas, electricity)
5
Sealed keeps
part of monthly savings
5
Referral fee
IncIncIncInc
Engy assesment
partner
5
Salary
Free energy
assessment
Right to
direct debit
Boiler, etc.
5
Money for services
Utility and
energy bills
Free energy
assessment
Partners
1
1
2
3 4

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Franchise Model
1. Sanergy in 3 key offerings
Sanergy builds and franchises low-cost, high-quality sanitation facilities called “Fresh Life Toilet” (FLT) to make hygienic sanitation
affordable and accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a
centralized facility into useful by-products.
Nairobi, Kenya
Sanitation & Waste Management
2010
• Sanergy experienced tremendous growth in 2014. They started the year with 372 toilets run by 192 “Fresh Life
Operators”. By the end of 2014, they successfully launched 623 franchises to 295 FLOs.
• Each toilet is sold to individuals for around $500 each. A 14-strong "Fresh Life frontline" team collects the waste
each day and takes it to a processing site, where it is turned into organic fertiliser.
Sanergy converts the waste at a
centralized facility into useful by-
products such as organic fertilizer and
renewable energy. East Africa faces a
3GW shortage and is actively in
demand for consistent supply from
renewable sources.
Collect Service Convert Waste
“Fresh Life Operators” become
franchise partners: apart from the FLT
they get training, access to financing,
ongoing operational and marketing
support, and a daily waste collections
service. FLOs supply toilet paper, soap
& a hand washing stand.
Waste is collected on a daily basis.
Each toilet has 2 removable waste
cartridges. Sanergy organizes a daily
waste collection, included in the
franchising service.
• Reverse Innovation
• Micro Franchising
• Sustainable Processes
• What do people think about using human manure as part of growing
their food?
• Is the business model sustainable enough? If sanitation services
aren't commonly used or culturally appropriate, would the
community be willing to pay for it?
KE
https://www.saner.gy

Business Model
Sanergy builds and franchises low-cost, high-quality sanitation facilities called “Fresh Life Toilet” to make hygienic sanitation affordable and
accessible throughout Africa's informal settlements. They collect the waste on a daily basis and convert the waste at a centralized facility
into useful by-products.
• (micro-) franchising model
• business in a box
• micro-financing
• community of entrepreneurs
• http://fanmilk.com
• http://visionspring.org
• http://ruralspark.com
• http://nuruenergy.com
For Sanergy, it is the waste-to-fertilizer side of the business that is the
“real driver of revenue”. They collect this waste through their not-for-
profit franchising brand “Fresh Life Toilets”, supporting entrepreneurs in
emerging markets.
IncIncHQHQ
Sanergy
IncIncIncInc
Horticultural
company
Fresh life
operator
Fresh life
operator
Fertilizer
5
€300-€600
/ ton
Fresh Life
Toilet
Right to use
brand
5
€500
Consumer
Daily waste
collection
Waste
5
Money
Toilet
Service
IncIncIncInc
Company
Toilet paper,
Soap, ...
5
$0,06
Fresh Life Entrepreneurs

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Real estate data
1. Redfin in 3 key offerings
Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real
estate agents
Seattle, WA, United States
Real estate
2004
US
• Redfin serves 23 markets in the USA and has cleared more than $13 billion in home sales
• More than 10,000 customers buy or sell a home with Redfin each year.
Redfin enhances the customer
experience by enabling potential
buyers to go through a 3D viewing of a
house.
Transparency 3D Walkthrough
Using online search tools offered by
Redfin, customers can search for
homes and provides them market data
on the surrounding neighbourhood,
property history, public records and
schools.
Customers review the real state agent
upon which the commission of the
agent is based on. Redfin also has a
network of real estate agents that can
meet buyers on home tours and can
give advice based on data.
• Data transparency
• Big data
• End-to-end consumer experience
• During a 60 Minutes TV interview in 2007, CEO Glenn Kelman called
real estate "the most-screwed-up industry in America," which led to
harsh criticism from brokers in blogs and at real estate conferences.
• In 2012, Redfin received criticism again regarding using imprecise
data. Redfin took the tool offline.
http://www.redfin.com/

Business Model
• End-to-end brokerage model
• Online and offline combination
• www.doorsteps.comRedfin acts as a brokerage and earns its revenue when customers buy or
sell homes through Redfin’s real estate agents. The customer’s refund is
calculated on a sliding scale and based on the list price of the home.
Redfin provides real estate search and brokerage services through a combination of an online real estate platform and access to local real
estate agents
IncIncHQHQ
Redfin
Home-seller Buyer
IncIncIncInc
Redfin agent
IncIncIncInc
Partner agent*
Real Estate Agents
Advice and curation
services
Data on
real-estate
5
1.5% of the
purchase price
5
1.5% of the
purchase price
Online Tools Online Tools
Advice and curation
services
5
Benefits + salary
+ cust. satisfaction
bonus
* A partner agent is selected when no
Redfin agent is available or when you
choose this option yourself.

Facts
concept mapping by
Founded
Why Innovative?
Key Info
c
Points
1. Recyclebank in 3 key offerings
Waste industry
2004
US
• Recyclebank is the largest green social network of 4.8 million members, has increased recycling
rates in +300 communities and partnered to recycle nearly 3.8 billion pounds of waste in total.
• In 2013, Recyclebank has been ranked as #37 in Fast Company's World's 50 Most Innovative
Companies for making eco-friendly behaviour a big game
Recyclebank enables brands to
interact with key audiences. The
points/digital currency allows
Recyclebank to promote brands
authentically, and provides
consumers with the motivation
and tools to engage with
measurable results.
Discounts and deals Brand engagement
By engaging and incentivising
the user online and offline,
members can earn points and
rewards for making their life
sustainable that can be
redeemed for products and
services.
Partnered up with local and
national retailers and brands,
members of the Recyclebank
can redeem their points for
discounts and deals at more
than 4,000 reward partners and
at their own online store One
Twine.
• Sustainability
• Digital currency
• Create awareness
• The endorsement of one recycling scheme by local
authorities could shut down the debate on what other
policy options are available.
https://www.recyclebank.com/
Recyclebank is an online platform that motivates individuals and communities with an incentive program to help
people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer
behaviour. The points earned can be redeemed at partner retailers for deals and discounts.

Business Model
Recyclebank is an online platform that motivates individuals and communities with an incentive program to help
people live a sustainable life. With a mix of education, rewards and impact metrics Recyclebank changes consumer
behaviour. The points earned can be redeemed at partner retailers for deals and discounts.
• Partnership
• Credit system
• B2C, B2B and B2G
• http://www.earnieland.be/
• http://www.ecomarket.com/
• http://www.changers.com
Governments save money by generating income from recycling and
cutting down on their landfill costs. They share those savings with
Recyclebank. Second revenue stream comes from the brands that
pay for the opportunity to display their ads and sponsored content,
to induce people to sample their products.
IncIncHQHQ
Recyclebank
IncIncIncInc
One Twine
Consumer
Points
or discounts
Leads for
partners/ advertisements
Pay with points
5
Discounted price Product
Government
Green community
5
% of savings on
landﬁll costs
5
Referral fee

1. Quirky in 3 key offerings
Submit ideas
Anyone can submit an idea that is
according to the guidelines and
requirements made by Quirky. After
submitting the idea, the community
decides whether they will pursue making
the product or not.
Weekly voting
Every week, industry experts, users and
members of the community gather to
vote on the products they will work on.
Co-design
If you see a product you are interested in,
you can help do-design it. The attributes
you can help with range from colour to
price to the look and feel of the product.
• Crowdsourcing
• E-commerce
• Co-creation
Facts
• Quirky was founded in 2009 by Ben Kaufman, who is also the company’s CEO. Quirky is Kaufman’s third entrepreneurial
venture. He previously founded Mophie and Kluster.
• The company received $175.3 Million in funding from a total of 10 investors.
Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirky’s product design staff. Then, the design staff
co-creates the products to bring them to life. The platform works as a social network for product development.
concept mapping by
www.quirky.com
Founded
E-commerce,
2009
• What happens to the ideas that are submitted but not chosen to be
worked upon, even though the inventor paid money for it? Who owns
the product?
US
New York, US
Why Innovative?
Key Info

Creators that wants to submit their idea, pay $99 to Quirky regardless of it
being produced or not. Furthermore, Quirky keeps a small percentage of the
revenue from products of the e-Shop.
• /
• E-commerce
• Fixed commission
• Co-creation
Business Model
Quirky brings new consumer products to the market by enabling interaction between the online global community and Quirky’s product design staff. Then, the design staff
co-creates the products to bring them to life. The platform works as a social network for product development.
IncIncHQHQ
Quirky
DesignersInfluencers
Idea creator Product buyers
5
$99 Product
5
Money
Co-designing
product
Community
Idea
Exposure Platform
5
30% of profit
based on
contribution
5
30% of profit on product
Supplier5
Money
Product if minimum
threshold is reached

1. Patients Like Me in 3 key offerings
Online Community
PatientsLikeMe’s online platform is
designed to easy share your medical
data in a secure & private way.
Community members can share, find
and learn from the available data. e.g.
compare treatments, symptoms, etc.
Health Tracking
Chart your health over time and
contribute to research that can
advance medicine for all.
Aggregate Data
PatientsLikeMe aggregates the data
people share about their conditions in
order to sell it to their partners such
as pharmaceutical companies and
biomedical companies.
• Healthcare 2.0
• Quantified Self (Trackers)
• Big Data
Facts
• Started as an online community for ALS patients, the company expanded its scope to any patients with any
condition, including pets.
• Patients Like Me recently signed its first partnership with an academic health center (Dec 2014).
PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The
company monazites on aggregate data by selling it to medical organisations.
concept mapping by
www.patientslikeme.com
Founded
Health & BioTech
2004
• Still concerns about the privacy of the people behind the data
• People can take wrong decisions by acting as their own doctor.
US
Cambridge, US
Why Innovative?
Key Info

Patients like me offers a free health community service to its users. They
make money by selling the data, generated by the community, to
pharmaceutical companies.
• Facebook, Pinterest, Instagram (selling user data)
• http://23andme.com
• Selling (Big) Data
• Online community
• B2B2C
Business Model
PatientsLikeMe is an online platform that connects patients with similar conditions to share real-world health experiences. The
company monetizes on aggregate data by selling it to medical organizations.
IncIncHQHQ
PatientsLikeMe
Patients
Patients
Personal
Data
Patients with
similar diseases
Free community service
Gathering Data
Health Sector
IncIncIncInc
Pharma
companies
IncIncIncInc
Health insurance
companies
IncIncIncInc
Medical service
companies
IncIncIncInc
Medical device
companies
Patients Data
5
Money

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Designers
1. OpenDesk in 3 key offerings
London, United Kingdom
Furniture
2013
UK
• Since OpenDesk started in 2013, they attained 400 professionals in 37 different countries.
• Designs were featured in the London Design Museum, Wired UK, the CNAP in Paris and Domus magazine, and
have been downloaded >30,000 times for DIY
A vast network of professional makers
can fabricate, finish and deliver the
furniture. Under a re-seller licence
makers can reproduce the designs and
sell them for their own profit (only for
CNC products).
Make it yourself Get it made
Customers can buy designer furniture
on the website. For every design sold,
the designer receives a royalty. Their
designs are directly sold to customers
under their own brand, name, terms
and keep all rights themselves.
Customers can download design
furniture templates for free. With the
templates, they can make their own
furniture for non-commercial purposes
and for commercial use, customers are
connected to a local maker through the
network.
• Digital fabrication
• Peer-to-peer production
• Open-source furniture
• Digital fabrication changes the manner how furniture is developed
and manufactured. At the same time, the internet allows designers to
share their designs online and gather feedback during the design
process. It challenges the traditional relationship between the
designer, retailer, manufacturer and customer.
• Designers have no control over production and materials. Who is
responsible then?
https://www.opendesk.cc/
OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local
maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.

Business Model
• Freemium
• Communities
• Peer to peer
• Royalty system
• http://www.3dhubs.com/
• https://www.airbnb.com/
• https://www.quirky.com/
OpenDesk sells furniture upon which it receives a platform fee, the
designer receives a design royalty and the maker covers the
manufacturing costs by quoting the manufacturing price for the product
themselves. On top of the maker price OpenDesk charges 20%.
IncIncHQHQ
OpenDeskLocal Makers Designers
Consumer (gets
it made)
Furniture
Design
Templates
5
Royalty fee (5-8%)
Free
Design template
5
Maker’s price
+ 20%
5
Maker’s
price Licence
Reseller
Licence
Feedback
Review,
Ratings
Service of making
furniture
Platform
Consumer (DIY)
OpenDesk is a platform for designer and open source collection of furniture that customers can make themselves for free or order unassembled from a local
maker with a CNC machine. Basically, it does to Ikea what AirBnB did to hotel chains. All designer products without the designer price tag.

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Third Party Apps
1. Pact in 3 key offerings
Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy.
Members receive cash rewards when they meet their pact, paid for by those who did not exercise.
San Francisco, US
Sports & Fitness
2010
US
• The GymPact App has a success rate of 92%.
• Pact - formerly known as GymPact - rebranded themselves on 1 Jan 2014 and added two new nutrition-based
goals, made possible by a partnership with MyFitnessPal.
Falling short of your gym pact, veggie
pact or food logging pact will cost you
real money. Complete your pact, and
you get to profit from the penalties
paid by other people.
Check-In Tracking Real Cash Reward
Once you connect the Pact app to
your account with the partner app,
workouts will be automatically
imported from third party workouts.
Users can check-in their gym, and
must stay there for at least 30
minutes for their check-ins to count.
Pact has GPS checks in the
background that auto-check you out
when you leave the gym.
• P2P (peer-to-peer)
• Negative incentives to reach goals
• Make Money app
• Penalty for not meeting your commitment (≥ $5) is much higher than
making it ($0.25-0.50 per workout).

Business Model
• Right to charge credit card
• Monetize check-ins
• Discounts
• http://healthrally.com/
• http://runkeeper.com
• http://meetcarrot.com
• http://studypact.com
With the motivational service for free, Pact takes a cut when they pay
out to members who successfully met their pact.
Pact is a check-in app that uses both negative and positive financial incentives to help you stay healthy.
Members receive cash rewards when they meet their pact, paid for by those who did not exercise.
IncIncHQHQ
PACT
Sport Hero
Veggie
Diet tracker
Motivation
Pact
Third Party Apps
IncIncIncInc
MyFitnessPal
IncIncIncInc
RunKeeper
IncIncIncInc
UP
Exposure
Data
PACT users
Data
5
Commitment
Check-in / logging
data
5
Rewards*
*Rewards for achieving a set goal range
between 30 cents to $5 per week.

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Wearable Hardware
1. Narrative in 3 key offerings
Narrative, is a small wearable, automatic lifelogging camera which takes one picture every 30 seconds. The Narrative-app gives users a
searchable photographic memory, that can be shared through social media.
San Fransisco, US
Consumer Goods
2012
• Crowdfunded as “Memoto” on Kickstarter (Nov 2012) for $550K, with +2800 backers
• Founded in Sweden, from day 1 launched worldwide
• *Narrative Clip 2 launched in 2015. It will feature a wide-angle lens and HD sensor.
Pictures are automatically put
together into 20 or 30 activities on a
daily base in order to make sense of
the large data output (+/- one million
pics a year). Easy to tag and easy to
search.
Wireless Access* Automatic Organization
Narrative’s wearable camera
automatically snaps every 30 seconds
of your life. Keep your mind and hands
free when it matters, while still being
able to collect and share your stories.
The Wi-Fi automatically uploads and
safely stores your photos in the
Narrative Service when connected to
a power outlet in reach of a
recognized network. Bluetooth
enables a convenient remote control
of your Narrative Clip 2.
• Quantified Self (Trackers)
• Lifelogging
• Momentification
• Raising concerns on integrity and privacy issues, and whether the
use of the product in public might come into conflict with (local)
legislations.
US

Business Model
Narrative, is a small wearable, automatic life logging camera which takes one picture every 30 seconds. The Narrative-app gives users a
searchable photographic memory, that can be shared through social media.
• Bait and hook
• Online service (app) + Offline product (device)
• Main device + add-ons
• Social Media Interaction
• http://jawbone.com
• http://fitbit.com
• http://nespresso.com (Bait & Hook)
Selling camera devices ($149) + subscription* service on the data
storage system ($9/month).
*free plan will be added in spring 2015
IncIncHQHQ
Narrative
Consumer
Consumer
Moments
Narrative Clip
owners
5
$9/month*
Cloud Service
Narrative Clip
5
$149
Geolocation, etc.
*Free subscription plan will
be added in spring 2015

Facts
concept mapping by
Founded
Why Innovative?
Key Info
1. Karma in 3 key offerings
Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per
1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.
https://yourkarma.com/
Free of contracts
New users connecting with your
mobile hotspot earn 100 MB
and you as well. Up to eight user
can connect to Karma at the
same time. There's no limit to
how much data you can earn.
No monthly fees Social bandwidth
You pay $99 for the mobile
hotspot device, which comes
with 1GB free data usage. If you
need more data, you can buy it
pay-as-you-go: $14/GB
There are no contracts at all, no
minimum to buy.
You will only pay for the data
you use and none will go to
waste on less data-heavy
months. Your data never
expires.
• High pricing per GB
• Rollout of 4G
• Mobile devices
• Multiple users depend on the kindness of the owner of
Karma to get internet…
Telecom
2012
US
• The Dutch founders of Karma believe that social bandwidth will innovate the mobile
telecommunications experience.
• Accepts Paypal and Bitcoin as payment method. Also customers can choose a pay-as-you-go
method.

Business Model
• /
Karma is a pay-as-you-go mobile hotspot. You purchase the device for $99 and refill data onto it at the rate of $14 per
1GB. The purchased data will not expire. The more you share your mobile hotspot the more free data you earn.
• Pay-as-you-go
• Peer-to-peer
• Credit system
Karma sells the Karma hotspot for $99 and additional
bandwidth for $14 per gigabyte. If you like to purchase a data
pack, Karma offers some discount: $50/5Gb & $180/20Gb
IncIncHQHQ
Karma
User with
Karma Hotsport
5
$99
Karma Hotspot 1Gb Free
New user
without hotspot
Wireless
Internet
Karma Users
Free 100 Mb
Registration
Free 100 Mb
Internet Providers
Access to 4G Network
IncIncIncInc
Clearwire
IncIncIncInc
Simplexity
5
Money
4G connection
Connectivity Credits
5
$14/GB

1. Kaggle in 3 key offerings
Competitive Analytics
On Kaggle’s online platform
companies can post data analysis
challenges. The host provides all the
necessary data and a description of
the problem. Every challenge is
assigned a prize pool and a deadline.
Using the power of their entire
community of data scientists, Kaggle
helps companies to anonymize data,
design, frame and run a data
competition as well ass integrate the
winning model into their operations.
• Crowdsourcing
• Open Source
• Big Data
• Connect with experts
Facts
• +140.000 data scientists (+100 countries) compete against each other on the platform,
• Price pools range from $0 to $1 million per challenge
• ‘Kaggle in Class’ hosts free projects for hundreds of universities around the globe.
Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the
platform serves as a online community for statisticians and data miners from all over the world.
concept mapping by
www.kaggle.com
Founded
Research & Eduction
2010
• Due to the openness of the challenges, it’s hard to cover sensitive
datasets.  
 
Private challenges, where every participant is background
checked and subject to an NDA, are one of Kaggle’s solutions to
this problem.
US
San Francisco, US
Why Innovative?
Key Info
Consulting Platform Ensemble Techniques
Kaggle is introducing big data into the
energy industry, allowing E&P
companies to increase production
while minimizing costs. Ensemble
techniques are more powerful than
the standard univariate and
multivariate approaches

Kaggle receives a “listening fee” for each competition posted on the
platform plus a proportion of the prize money.
• http://topcoder.com
• http://www.innocentive.com
• http://quirky.com
• Online community competition
• Crowdsourcing model
Business Model
Kaggle is an online platform where companies can post data analysis challenges for predictive modeling and analysis. In addition, the
platform serves as a online community for statisticians and data miners from all over the world.
IncIncHQHQ
Kaggle Data Scientist
Winning model’s
Data Scientist
Data Scientist
Kaggle Community
Connect with
other experts
1
Competition
IncIncIncInc
Company
Data Models
Raw Data + Challenge
5
Prize Money
Ownership
Winning
model
Community Access Competition Platform
5
Kaggle Fee*
*Fixed fee plus a proportion
of prize money
Exposure

Facts
concept mapping by
Founded
Why Innovative?
Key Info
Wearable
1. Jawbone in 3 key offerings
Jawbone’s UP® is a wristband and app that helps people live better by providing personalized insight into how they sleep, move
and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software
platforms powered by data science.
San Francisco, US
Sports & Fitness
2006
• Jawbone owns over 230 patents related to UP and its wearable technology manufacturing processes.
• Jawbone is also the creator of the best-selling JAMBOX family of wireless speakers, the award-winning Jawbone
ERA Bluetooth headsets, and NoiseAssassin technology.
Jawbone’s UP app syncs with
hundreds of apps and devices to
expand and personalize your
experience and to help you reach your
goals. Data will be seamlessly
integrated into your UP feed, lifeline
and trends.
Activity Tracker Third Party Apps
UP products are designed to be
comfortable, so you can wear them
24/7. They are available in different
colours, and in different sizes. It’s an
intelligent computer that can be
wrapped around everyone’s wrist.
Advanced sensors capture how you
move, sleep and more. You can
connect the UP App to your tracker to
see the big picture of your health.
• Quantified Self
• Wearables
• “The Internet of Me”
• Big Data
• Jawbones wristband tracks where you are and what you’re doing
24/7. Not everyone likes to be connected to the internet all day long.
 
US
www.jawbone.com/up

Business Model
Jawbone’s UP® is a wristband and app that helps people live better by providing personalized insight into how they sleep, move
and eat. Jawbone is a world-leader in consumer technology and wearable devices, building hardware products and software
platforms powered by data science.
• Online service (app) + Offline product (device)
• Data Model
• User Insights
• http://www.fitbit.com
• http://withings.com
Jawbone UP makes money with selling data tracking wristbands
(UPmove - $49,99 / UP24 - $129,99 / UP3 - $179.99). Users can use
the free app to unlock insights on this data.
IncIncHQHQ
Jawbone UP
UP user
UP user
Jawbone UP
owners
Community
UP wristband
5
Money*
Third Party Apps
IncIncIncInc
MyFitnessPal
IncIncIncInc
RunKeeper
IncIncIncInc
Withings
Service
Live Data
*UPmove $49,99 - UP24 $129,99 - UP3 - $179,99
Motivation, insights, ...
Live Data
Exposure
User Data

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