Bogosi Matsheka

Johannesburg Area, South Africa, Gauteng South Africa

Group Digital Marketing Manager

Technology / Software / Internet

I use a human-centred approach to product and service innovation - by integrating peoples needs, the possibilities of technology and the requirements for business success. I strive to design 'The Unfair Advantage' for brands, through Disruptive Innovation, Creative Emergence, Social Influence Design and Business Model Design to create a compelling digital and analogue properties for brands to engage with consumers and convey their value propositions. In essence, helping brands to become Social Businesses. Innovation Management; Design Thinking; Mobile-First; Digital Interaction; Experiential Marketing; Communication Strategy, Consumer Insight & Engagement; Marketing Mix Managemen