Module 5 how to publish content in linked in to attract more clients [autosaved]
•Download as PPTX, PDF•
1 like•382 views
How to Create Content on LinkedIn to Attract More Clients By the end today’s Module, you’ll learn: 1.How Creating Content Increases Revenue 2.The 3 Benefits to Creating Weekly Blog Posts 3.What to Write Your First 3 Posts On 4.Example Blog Post Template 5.The Top 4 Ways to Create Content on LinkedIn
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Module 5 how to publish content in linked in to attract more clients [autosaved]
Similar to Module 5 how to publish content in linked in to attract more clients [autosaved] (20)
More from Perfect Boom
More from Perfect Boom (6)
Recently uploaded
Recently uploaded (20)
Module 5 how to publish content in linked in to attract more clients [autosaved]
- 1. Module 5 : Publish How to Create Content on LinkedIn to Attract More Clients
- 2. By the end today’s Module, you’ll learn: 1. How Creating Content Increases Revenue 2. The 3 Benefits to Creating Weekly Blog Posts 3. What to Write Your First 3 Posts On 4. Example Blog Post Template 5. The Top 4 Ways to Create Content on LinkedIn
- 3. How is Creating Content Going to Help My Business? 1. Builds Your Credibility 2. Positioning You as an Expert 3. Lets You Charge Premium Prices 4. Attracts High Quality Clients
- 4. 3 Benefits to Creating Weekly Blog Posts 1. Steady flow of new enquiries + instant positioning 2. Generates goodwill in your marketplace 3. Highly leveraged use of time and effort
- 5. How to Create Content that Attracts Great Clients There are 4 ways you can create content that builds your positioning and helps you attract clients:
- 6. Your First 3 Posts – How to Choose Your Topics Strategically to Maximise Results.
- 7. Examples of Your First 3 Posts • The 6 criteria you need to use to evaluate a <insert your product or service category> • The 7 Steps to <achieving a small goal that will help your prospective client to achieve a desired result> • The Top 5 Mistakes made when <doing the thing you help your clients do>
- 8. What Topics Should I Focus My Content On? Put yourself in the mind of your prospective clients and ask “what questions do I have unanswered?” Then focus on creating posts and videos that help answer that question.
- 9. 1. What is the key message you want to communicate to your market? 2. What are the top 5 biggest mistakes that your clients are making? 3. What are 3 great strategies that help your client to achieve their goals? 3 Questions to Help You Decide on What Topics to Focus Your Content On
- 10. Example Blog Post Template • Attention Grabbing Headline • Summary paragraph • Attention seeking image • Story or Case Study • Scan able content • Ask a question
Editor's Notes
- Creating great content and uploading it to your personal LinkedIn profile, and on your Company Page is a powerful, proven technique for positioning you as an expert within your field. Creating great content on a regular basis also sends a message to the world that your business is alive and well. I know it’s hard to remain consistent, but I want you to imagine what a prospective client would feel if they visited your LinkedIn profile and saw the last post you created was 2 years ago? Perhaps the biggest benefit to creating content is that you can strategically seed key messages through the posts, articles, webinars and videos that influence your target market to contact you. That’s the real power of content. When done correctly, it compels your target market to enquire about your products and services, because it makes them feel like you are the best business to help them. But getting your prospective clients to find you is the first step. The problem your clients have right now is that they don’t know which service provider to turn to, so they start entering keywords into Google with the hope of finding relevant answers and solutions. And if you’ve been creating posts on a weekly, fortnightly or monthly basis, Google is going to send you some love by making your content appear higher in search results. I don’t want to frazzle you with digital marketing jargon, but your LinkedIn posts are also GOLD for your SEO rankings, because the Google algorithms favour links coming from such a well respected site such as LinkedIn. The key takeaway is that there are many more benefits to creating great content, besides the # 1 fact that it positions you as an expert in your field. So let’s get back to your prospective clients who are searching online for someone to help solve their problems, searching for someone like You… Your prospective clients enter some words into Google and they get a long list of results, they scan through the list, trying to figure out what to click on. The search results that speak to them in a way that they understand will get their attention. If your result sounds like it can help solve their problem, they will click to find out more information about your business. This process takes just a few seconds – which is scary when you are a business that is relying on getting found online! If you don’t have content that gets picked up in these queries, no one is going to find you. Similarly, if you’ve been recommended, people will still Google your name to see what reviews or content comes up. For many of us, our LinkedIn profiles will be in the top 3 search results and your prospective clients are likely to click on this link to see the recommendations you have received from other members. If you don’t have a strong LinkedIn profile, you’re likely to be seen as a more mysterious character, with little credibility. In fact, if your LinkedIn profile doesn’t show up in the search results, people may even be suspicious of you and wonder you have a small – almost forgettable - online presence. So the purpose of this chapter is to enable you to build a strong foundation of content that you can promote within LinkedIn, and also reuse (called “repurposing content”) on various platforms including your: Website or Blog LinkedIn Company Page LinkedIn Group Discussions Facebook Page Guest posts on Industry Association / referral sites
- The long term benefit will be a steady flow of new enquiries into your business, and the short term benefit will be instant positioning and respect within your industry. This higher level of positioning and respect will generate goodwill in your marketplace, and people will be more likely to refer you and recommend your services. The beauty of creating content for your LinkedIn profile is timeless, you create it once, and it’s there for good…. so when your prospective clients are ready to buy, they will want to speak with you. The key focus of creating content is to position you as an expert in your field. We want to build up your reputation so you are seen as an industry leader who is generous with providing valuable and timely information to help your target market. We want you to be seen as approachable, and organized with the way you help people. This is all done through strategic planning so you make good decisions about how to position yourself and what key messages you want to communicate in your content.
- How to Create Content that Attracts Great Clients There are 4 ways you can create content that builds your positioning and helps you attract clients. One of them is actually writing high quality posts and articles, while the other 75% of your activity within LinkedIn is super easy – its’s participating in group discussions, curating other people’s content and commenting on your network’s updates.
- Every piece of content that you create should be strategically written to position you as a knowledgeable and approachable expert in your field. You only get one chance to make a first impression, so you want to make sure that you communicate in a clear and compelling way that will encourage prospective clients to approach you. Your posts and any other content that you create for your business should be powerful and effective
- Headline: write something that will pull people into the body of the post. Summary paragraph: immediately relevant, explains what people will get in the rest of the post. Useful & Attention seeking image: Pictures catch the eye and pull people in. Story or Case Study: Nothing works quite like stories. They connect with people and pull them deeper into the content. Scanable content: short paragraphs, short sentences, simple words. Use bulleted lists. Help people feel a sense of progress. Ask a question: Invite others into the conversation, ending with an open-ended question. And then participate in the discussion.