This document discusses recommendations and the user experience. It describes two common types of recommendations: "Recommendations Just for You", which provides personalized recommendations based on a user's profile or browsing history. And "People Who Bought This Also Bought These", which shows related products for cross-selling purposes. Effective recommendations increase engagement, relevance and sales, but must balance these goals and avoid lower quality or irrelevant options that could hurt the user experience.
13. WooFlix Browse Search Cart Jack Smith
Editor’s Daily Deal:
Alcatraz
Save more than 50% on bundle
$19 $9 Buy Bundle was
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Expires 30th Nov
now
Recommendations Just for Jack:
14. Recommendation UX
“Recommendations
Just for You”
• Personal & powerful
• Known customer (profile or cookie)
• Contextual filter (category, price etc.)
• Personalized email
16. WooPlay Browse Search Cart 1
Jack Smith
$39 Fifa 2015 (Xbox One) special
In Stock | EA Sports | Rated-G
FIFA 15 has been remade from top to bottom with
beautiful graphics, amazing physics and unparalleled control.
was
$39 now
$45 Add to Cart
FREE shipping on orders over $35
30 Day Returns
People Who Bought This Also Bought:
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17. WooRide Jack Smith
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Item Description Amount
Santa Cruz - Nomad (XX1)
Continue Shopping Total $8299
People Who Bought the Nomad Also Bought:
$8299
- A curated mix of SRAM XX1 components.
- Rockshox Pike RCT3 160 Fork
- XX1 Derailleur
- Sram Guide Brakes
- Raceface SIXc Cranks
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30 Day Returns
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18. Recommendation UX
“People Who Bought This
Also Bought These”
• Not customer specific
• Cross-sell vs up-sell
• Contextual filter (list, price etc.)
• Essential for small-medium stores