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Matching People & Products 
The User’s Experience of Recommendations 
Robert Elliott - @greenafrican
Matching People & Products - WooCommerce Conference Presentation Slides by Robert Elliott @greenafrican
More Betterer
More 
Betterer
Matching People & Products - WooCommerce Conference Presentation Slides by Robert Elliott @greenafrican
Matching People & Products - WooCommerce Conference Presentation Slides by Robert Elliott @greenafrican
Matching People & Products - WooCommerce Conference Presentation Slides by Robert Elliott @greenafrican
Matching People & Products - WooCommerce Conference Presentation Slides by Robert Elliott @greenafrican
More Worserer 
Options 
Complexity 
Betterer
More 
Engagement 
Betterer 
Worserer 
Options
Recommendation UX
Recommendation UX 
Recommendations 
Just for You 
People Who Bought This 
Also Bought These
WooFlix Browse Search Cart Jack Smith 
Editor’s Daily Deal: 
Alcatraz 
Save more than 50% on bundle 
$19 $9 Buy Bundle was 
FREE shipping on orders over $35 
Expires 30th Nov 
now 
Recommendations Just for Jack:
Recommendation UX 
“Recommendations 
Just for You” 
• Personal & powerful 
• Known customer (profile or cookie) 
• Contextual filter (category, price etc.) 
• Personalized email
Recommendation UX 
“People Who Bought This 
Also Bought These”
WooPlay Browse Search Cart 1 
Jack Smith 
$39 Fifa 2015 (Xbox One) special 
In Stock | EA Sports | Rated-G 
FIFA 15 has been remade from top to bottom with 
beautiful graphics, amazing physics and unparalleled control. 
was 
$39 now 
$45 Add to Cart 
FREE shipping on orders over $35 
30 Day Returns 
People Who Bought This Also Bought: 
Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart
WooRide Jack Smith 
Home > Cart 
Checkout 
Item Description Amount 
Santa Cruz - Nomad (XX1) 
Continue Shopping Total $8299 
People Who Bought the Nomad Also Bought: 
$8299 
- A curated mix of SRAM XX1 components. 
- Rockshox Pike RCT3 160 Fork 
- XX1 Derailleur 
- Sram Guide Brakes 
- Raceface SIXc Cranks 
Add to Cart 
FREE shipping on orders over $35 
30 Day Returns 
Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart
Recommendation UX 
“People Who Bought This 
Also Bought These” 
• Not customer specific 
• Cross-sell vs up-sell 
• Contextual filter (list, price etc.) 
• Essential for small-medium stores
eCommerce Recommendations
Engagement 
$
Relevance 
Engagement 
$
Relevance 
Engagement 
$ 
More Betterer
Matching People & Products 
The User’s Experience of Recommendations 
Robert Elliott - @greenafrican

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Matching People & Products - WooCommerce Conference Presentation Slides by Robert Elliott @greenafrican

  • 1. Matching People & Products The User’s Experience of Recommendations Robert Elliott - @greenafrican
  • 9. More Worserer Options Complexity Betterer
  • 10. More Engagement Betterer Worserer Options
  • 12. Recommendation UX Recommendations Just for You People Who Bought This Also Bought These
  • 13. WooFlix Browse Search Cart Jack Smith Editor’s Daily Deal: Alcatraz Save more than 50% on bundle $19 $9 Buy Bundle was FREE shipping on orders over $35 Expires 30th Nov now Recommendations Just for Jack:
  • 14. Recommendation UX “Recommendations Just for You” • Personal & powerful • Known customer (profile or cookie) • Contextual filter (category, price etc.) • Personalized email
  • 15. Recommendation UX “People Who Bought This Also Bought These”
  • 16. WooPlay Browse Search Cart 1 Jack Smith $39 Fifa 2015 (Xbox One) special In Stock | EA Sports | Rated-G FIFA 15 has been remade from top to bottom with beautiful graphics, amazing physics and unparalleled control. was $39 now $45 Add to Cart FREE shipping on orders over $35 30 Day Returns People Who Bought This Also Bought: Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart
  • 17. WooRide Jack Smith Home > Cart Checkout Item Description Amount Santa Cruz - Nomad (XX1) Continue Shopping Total $8299 People Who Bought the Nomad Also Bought: $8299 - A curated mix of SRAM XX1 components. - Rockshox Pike RCT3 160 Fork - XX1 Derailleur - Sram Guide Brakes - Raceface SIXc Cranks Add to Cart FREE shipping on orders over $35 30 Day Returns Add to Cart Add to Cart Add to Cart Add to Cart Add to Cart
  • 18. Recommendation UX “People Who Bought This Also Bought These” • Not customer specific • Cross-sell vs up-sell • Contextual filter (list, price etc.) • Essential for small-medium stores
  • 22. Relevance Engagement $ More Betterer
  • 23. Matching People & Products The User’s Experience of Recommendations Robert Elliott - @greenafrican