Socialme lavacon2015
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This document discusses managing your online image and presence on social media. It notes that social networks allow millions of people to view your profile and content. Various statistics are provided on usage of Facebook, Twitter, LinkedIn and visual/video sharing communities. An example is given of a hashtag campaign "#McDStories" that resulted in many negative stories about McDonald's being shared. The document concludes with lessons around staying informed of technology, understanding platform risks, maintaining a consistent message, vigilance on social media and sharing content rather than overtly selling something.
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Socialme lavacon2015
- 1. Brenda Huettner Social Me Taking Control of Your Online Image
- 2. Who are you (Who, who? Who, who?) copyright 2015 P-N Designs, Inc. Tucson AZ2
- 3. 3 Who does the internet think you are?
- 7. It’s a conversation (with millions) 7
- 10. We got numbers 10 https://blogs.adobe.com/digitaleurope/2014/01/03/social-networks-care-2014/ by Jeremy Waite
- 11. Facebook 11
- 12. Twitter 12
- 13. LinkedIn 13
- 23. Don’t try this at home 23 Source: http://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-when-a-hashtag-becomes-a-bashtag/ #McDStories
- 24. Dude, I used to work at McDonald’s. The #McDStories I could tell would raise your hair. (via Twitter) One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up. #McDStories (via Twitter) These #McDStories never get old, kinda like a box of McDonald’s 10 piece Chicken McNuggets left in the sun for a week (via the LA Times) The promoted TT of #McDStories isn’t going the direction I think @mcdonalds wanted it to go. Lots of weed stories and heart attack jokes. (via Paid Content) Ate a McFish and vomited 1 hour later….The last time I got McDonalds was seriously 18 years ago in college….. #McDstories (via Twitter) Don’t try this at home 24
- 25. Don’t try this at home 25 Source: http://www.forbes.com/sites/kashmirhill/2012/01/24/mcdstories-when-a-hashtag-becomes-a-bashtag/
- 26. 26
- 27. Lessons learned? ©2015 P-N Designs, Inc @bphuettner27
- 28. Stay informed about the technology landscape Understand the risks of each platform Be consistent with your message Stay vigilant–social media is 24 hours a day It’s about sharing, not selling Lessons learned? ©2015 P-N Designs, Inc @bphuettner28
- 29. Questions or comments? ©2015 P-N Designs, Inc @bphuettner29 ?
- 30. Brenda Huettner P-N Designs, Inc. @bphuettner www.facebook.com/bphuettner www.linkedin.com/in/bphuettner/ bphuettner@p-ndesigns.com Thank You! 30
Notes de l'éditeur
- Brenda Huettner, P-N Designs, Inc. Brenda@p-ndesigns.com
- Really, about who you think you are. This is not necessarily who other people think you are 1965 – My Generation 1978 – Who Are you? 1988 - Who’s Better Who’s Best 2007 – Live at the Royal Albert Hall
- From Quantcast.com Estimated Unique Monthly visitors Google 214 million/month Bing 85 million/month Yahoo 50.2 million Ask 38 million/month AOL 41 million/month US Census 320 million in US
- Google – 8040 hits
- Yahoo 2,200 Deb Sauer (STC New England) Dan Voss, Brenda Huettner, and Fabian Vais at the AccessAbility SIG ...
- Brenda Huettner, P-N Designs, Inc. Brenda@p-ndesigns.com
- https://conversationprism.com/ Social Networks (Facebook) Pictures6( Instagram, Flickr) Developed in 2008 by Brian Solis, The Conversation Prism is a visual map of the social media landscape. It’s an ongoing study in digital ethnography that tracks dominant and promising social networks and organizes them by how they’re used in everyday life. You can use the Conversation Prism poster in a number of ways… Show your executive team that social media is not a fad and that it’s bigger than Facebook, YouTube, Twitter, and Pinterest. Share with your team to motivate them on new ways to think about social media. Celebrate that you’re on the map! Study the landscape as you plan your next social media strategy. Show the world that you appreciate art.
- Facebook again under Discussion and forums, Video category has lots, but not yet meercat or periscope
- The World’s top 21 social networks have 5.7 billion user profiles combined Global population estimate for 2013 is 7.2 billion 34.3% of world’s population have internet access There were an average of 89 BILLION likes/comments/shares each month in 2013 Mark Zuckerberg predicts that social sharing will double every 18 months. Numbers of user profiles Facebook, founded 2004, 1.4 billion total YouTube , founded 2005, 1 billion Qzone (paid service like chinese Facebook) 623.3 million Google +m founded 2011, 540 million Sina Weibo (chinese Twitter), founded 2009, 503 million Twitter, founded 2006, 500.25 million LinkedIn, founded 2003, 259 million Khotakte (Russian Facebook) 228 million Renren (chinese Facebook) 194 million Instagram 150 million
- Next slide is NOT me
- Used to include TwitPic, but that’s now part of Twitter Pinterest, Instagram, Flickr Snapchat
- Used to include TwitPic, but that’s now part of Twitter Pinterest, Instagram, Flickr Snapchat
- Also Vine, and now Meerkat and Periscope
- Etsy good reads yelp reddit Klout iFixit
- Wendy's released its Pretzel Bacon Cheeseburger during the summer of 2013, and it became the brand's most successful product launch ever. Fans tweeted about their love for the new burger, and Wendy's turned the tweets (misspellings and all) into a series of goofy "love song" music videos, including one starring Nick Lachey. The resulting media attention (CNBC's Jim Cramer called the campaign "genius") and the social media reaction (7.5 million Facebook views) was "massive," according to Viderity Inc.'s Everett, and it sent Wendy's stock soaring. "When every major news channel picks up the story and Jim Cramer repeats your hashtag and yells about Wendy's rising stock, you've probably done some things right," Everett says.
- Airline WestJet asked some travelers what they wanted for Christmas. Then, while the passengers were airborne, WestJet shoppers raced to buy and wrap the requested items, which were delivered to recipients via the destination airport's baggage carousel. The campaign's YouTube video received more than 36 million views, won a Shorty award, and gave WestJet the kind of "good will that money can't buy." (Forbes) The campaign "gets my vote for a truly successful campaign in every way," says Randstad Sourceright's Stroud. "For sheer ambition, it's hard to beat," says Viderity Inc's Everett. "It was an amazing, stunt-based campaign," adds Tania Yuki, founder and CEO of Shareablee.
- Veronica McGregor, Stephanie Smith, Courtney O’Connor
- Brenda Huettner, P-N Designs, Inc. Brenda@p-ndesigns.com
- Here’s a cautionary tale for the corporate social media consultants of the world. Last week, McDonald MCD -0.98% launched a Twitter campaign using the hashtag #McDStories; it was hoping that the hashtag would inspire heart-warming stories about Happy Meals. Instead, it attracted snarky tweeps and McDonald’s detractors who turned it into a #bashtag to share their #McDHorrorStories.
- vThe pornographic U.S. Airways tweet from April 2014 will go down in infamy and haunt the dreams of social media professionals for years to come," says Dee Anna McPherson, vice president of marketing, Hootsuite. A link to a salacious picture posted on the airline's Twitter account quickly went viral. CNN and other media outlets reported on it. "U.S. Airways stood by the employee responsible for the explicit blunder, citing it as an honest mistake," says McPherson. "It was a brave choice, considering the gaffe dominated Internet conversation for about a week, and the brand led trending Twitter conversations for days. While it may certainly have been a simple mistake, it underscores the need for care and process when posting to social." Here’s a cautionary tale for the corporate social media consultants of the world. Last week, McDonald MCD -0.98% launched a Twitter campaign using the hashtag #McDStories; it was hoping that the hashtag would inspire heart-warming stories about Happy Meals. Instead, it attracted snarky tweeps and McDonald’s detractors who turned it into a #bashtag to share their #McDHorrorStories.
- “I’m not stupid all of you are. It’s not uncommon to resell things. Walmart does not make toys or electronics. So lay off!!”