13. Teens are most influenced by parents, then their friends, then
their boyfriend or girlfriend, and last by celebrity endorsements
14. When it comes to
Games, teens want
better
selection, experienc
e, and controls.
However, overall
teens care less
about gaming than
communication
when it comes to
mobile
15. One in three teens browse the mobile web. Top apps
are email and social networking. However, most social
networking is taking place on the PC
17. Teens don’t mind ads
on mobile device along
with a value delivery
mechanism
18. The dream phone: water proof,
endless power, scratch proof…
Teens want from phones:
emergency transmitter,
translations, 3D, remote
control, TV (in order of
preference)
19. “The phone of the future”
according to teens:
flexible material, just
software, paper thin,
appended to your eyes,
wearable, projector
screen
20. Teens want a single device for all of
their consumer electronics needs
21. Teens dislike
location
applications, but
they want GPS