WATCH THE VIDEO HERE: https://vimeo.com/63437853 We're being inundated with more information than ever before. With the rise of all this information, we're being exposed to a tremendous amount of bullshit. We have to decide if we want to contribute to the noise or if we want to be part of the signal. These are the slides from my Creative Mornings talk in Pittsburgh, PA.

2. INFORMATION

3. http://www.flickr.com/photos/29233640@N07/6101573515/
BOOKS

4. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000

5. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000 411,422

6. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000 411,422
1,052,803

7. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000 411,422
1,052,803
3,000,000

8. http://zenhabits.net/seth/
ISBN NUMBERS ISSUED PER YEAR IN US
2003 2007 2009 2011 2012
0
3750000
7500000
11250000
15000000
300,000 411,422
1,052,803
3,000,000
15,000,000

9. http://mashable.com/2010/08/05/number-of-books-in-the-world/
129,864,880
BOOKS IN THE WORLD
(AS OF 2010)

10. http://ptbertram.wordpress.com/2012/04/17/how-many-books-are-going-to-be-published-in-2012-
prepare-for-a-shock/
10%
OF ALL BOOKS WERE PUBLISHED LAST YEAR

11. http://www.flickr.com/photos/henriquev/53486879
PHOTOS

12. http://gizmodo.com/5937143/what-facebook-deals-with-everyday-27-billion-likes-300-million-photos-
uploaded-and-500-terabytes-of-data
4,500,000
PHOTOS UPLOADED TO FLICKR EVERY DAY

13. ERIK KESSELS, FOAM

14. http://instagram.com/press/
PHOTOS UPLOADED TO INSTAGRAM EVERY DAY
40,000,000

15. http://gizmodo.com/5937143/what-facebook-deals-with-everyday-27-billion-likes-300-million-photos-
uploaded-and-500-terabytes-of-data
300,000,000
PHOTOS UPLOADED TO FACEBOOK EVERY DAY

16. http://zenhabits.net/seth/
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000

17. http://zenhabits.net/seth/
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000

18. http://zenhabits.net/seth/
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000

19. http://zenhabits.net/seth/
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000
25,000,000,000

20. http://zenhabits.net/seth/
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000
25,000,000,000
57,000,000,000

21. http://zenhabits.net/seth/
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000
25,000,000,000
57,000,000,000
86,000,000,000

22. http://zenhabits.net/seth/
PHOTOS TAKEN PER YEAR IN US
1930 1960 1970 1980 1990 2000 2012
0
100000000000
200000000000
300000000000
400000000000
1,000,000,000 3,000,000,000 10,000,000,000
25,000,000,000
57,000,000,000
86,000,000,000
380,000,000,000

23. http://www.buzzfeed.com/hunterschwarz/how-many-photos-have-been-taken-ever-6zgv
PHOTOS EVER TAKEN
3,800,000,000,000

24. http://www.flickr.com/photos/stevestein1982/4047834684
VIDEO

25. http://www.nielsen.com/us/en/insights/press-room/2008/average_u_s__home.html
118
TV STATIONS RECEIVED
PER US HOUSEHOLD

26. http://www.nielsen.com/us/en/insights/press-room/2008/average_u_s__home.html
72HRS
OF VIDEO UPLOADED TO YOUTUBE
EVERY MINUTE

27. http://www.youtube.com/t/press_statistics
HOURS ON YOUTUBE VIDEO
WATCHED EVERY MONTH
4,000,000,000

28. 67.3%32.7%
Netflix
Everything Else
http://www.nbcnews.com/technology/technolog/netflix-uses-32-7-percent-internet-bandwidth-119517
INTERNET BANDWIDTH USED BY NETFLIX

29. http://www.flickr.com/photos/henriquev/53486879
INTERNET

30. EMAILS SENT EVERY DAY
144,800,000,000
http://mashable.com/2012/11/27/email-stats-infographic/

31. WEBSITES CREATED EVERY DAY
822,240
http://mashable.com/2012/06/22/data-created-every-minute/

32. WORDPRESS POSTS PUBLISHED EVERY DAY
499,680
http://mashable.com/2012/06/22/data-created-every-minute/

33. TUMBLR POSTS PUBLISHED EVERY DAY
40,000,320
http://mashable.com/2012/06/22/data-created-every-minute/

34. TWEETS PER DAY
500,000,000
http://news.cnet.com/8301-1023_3-57541566-93/report-twitter-hits-half-a-billion-tweets-a-day/

35. THINGS SHARED ON FACEBOOK EVERY DAY
4,000,000,000
http://techcrunch.com/2011/07/06/zuckerberg-online-sharing-is-growing-at-an-exponential-rate-and-
users-are-sharing-4-billion-things-a-day/

36. http://www-01.ibm.com/software/data/bigdata/
90%
OF DATA EVER CREATED WAS CREATED
IN THE PAST TWO YEARS

37. There were 5 exabytes of information created
between the dawn of civilization through 2003,
but that much information is now created every
2 days, and the pace is increasing.
-Eric Schmidt
http://techcrunch.com/2010/08/04/schmidt-data/

40. THE NEVER ENDING FIRE HOSE OF INFORMATION

47. WE’RE JUST GETTING STARTED.

48. MORE UBIQUITOUS

49. FASTER AND CHEAPER

50. EASIER

51. t = 24 HOURS

52. BULLSHIT.

53. bull·shit /ˈbo͝olˌSHit/

54. bull·shit /ˈbo͝olˌSHit/
1. Superfluous, unnecessary

55. bull·shit /ˈbo͝olˌSHit/
1. Superfluous, unnecessary
2. Cluttered, clunky or needlessly complex

56. bull·shit /ˈbo͝olˌSHit/
1. Superfluous, unnecessary
2. Cluttered, clunky or needlessly complex
3. Intentionally deceptive or insincere

57. bull·shit /ˈbo͝olˌSHit/
1. Superfluous, unnecessary
2. Cluttered, clunky or needlessly complex
3. Intentionally deceptive or insincere
4. Excrement of an adult male bovine mammal

58. PAPER IS BULLSHIT.

60. JARGON IS BULLSHIT.

62. Citigroup today announced a series of
repositioning actions that will further reduce
expenses and improve efficiency across the
company while maintaining Citi's unique
capabilities to serve clients, especially in the
emerging markets. These actions will result in
increased business efficiency, streamlined
operations and an optimized consumer
http://www.theatlantic.com/business/archive/2012/12/citigroup-lays-offs-11-000-people-in-the-most-
corporate-speaky-paragraph-in-history/265925/

63. Citigroup today announced [lay offs].
These actions will [save money].
http://www.theatlantic.com/business/archive/2012/12/citigroup-lays-offs-11-000-people-in-the-most-
corporate-speaky-paragraph-in-history/265925/

64. SENSATIONALISM IS BULLSHIT.

66. OPPORTUNISM IS BULLSHIT.

68. QR CODES ARE BULLSHIT.

72. DISRUPTIONS ARE BULLSHIT.

75. CRUFT IS BULLSHIT.

77. This is a quote. This is where you
put the quote text.
-Quote AuthorCONTENT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHIT
BULLSHITBULLSHIT

86. SPAM IS BULLSHIT.

88. ANTI-PATTERNS ARE BULLSHIT.

90. ADVERTISING IS BULLSHIT.

91. You’re more likely to survive a plane crash
than to click a banner ad.
http://www.digiday.com/publishers/15-alarming-stats-about-banner-ads/

102. 90% of everything is crap.
-Sturgeon’s Law
http://en.wikipedia.org/wiki/Sturgeon's_Law

106. It’s the disease you have to fight
in any creative field: ease of use.
-Jack White

108. When information is cheap,
attention becomes expensive.
-James Gleick

109. CRAFT

110. http://www.businessweek.com/articles/2013-02-21/sriracha-hot-sauce-catches-fire-with-only-one-rooster

114. FOCUS

117. PEOPLE’S CAPACITY FOR BULLSHIT
IS RAPIDLY DIMINISHING.

119. http://www.flickr.com/photos/the_tahoe_guy/4183278431/

122. RESPECT

123. IT’S GETTING HARDER AND HARDER
TO BE AN ASSHOLE.

124. Over time, the rise of the Internet will inexorably
diminish the role of money in politics, which is driven
today in significant measure by the need on the part of
politicians to amass these huge war chests primarily
for buying 30-second television advertisements.
-Al Gore
http://techcrunch.com/2013/02/12/al-gore-says-the-internets-rise-could-help-end-pay-for-play-government-corruption-great-but-what-about-all-those-ads/

125. RESPECT YOURSELF.

126. RESPECT PEOPLE’S TIME.

127. BE ORIGINAL.

131. BE PASSIONATE.

132. APTITUDE PASSION
THE ELEMENT

134. WE ARE CREATORS.

136. THANKS!@brad_frost