Storytelling is a bit of a buzzword nowadays in the nonprofit space but there are some frameworks and formats that can be used to help your cause reach more people and raise more money.
16. Option A
This is the largest citrus fruit. The rind is very
thick but soft and easy to peel away. The
resulting fruit has a light yellow to coral pink
finish and can vary from juicy to slightly dry and
from seductively spicy-sweet to tangy and tart.
31. Stories help release oxytocin which
increases giving which releases
dopamine and oxytocin which
makes us happy and increases
giving which releases dopamine
and oxytocin which makes us
happy and increases giving which
releases dopamine and oxytocin
which makes us happy and
increases giving which...
61. Option A
Let me tell you about a young boy who dreams of becoming a doctor. A dream
that was taken away from him when a classmate punched him in the face
causing a traumatic cataract. He lost sight in one eye. A $150 donation today
can restore his sight and with it his dream.
62. Option B
This is Hery Moreno from Madagascar. He’s 10 years old and dreams of
becoming a doctor. A dream that was taken away from him when a classmate
punched him in the face causing a traumatic cataract. He lost sight in one eye.
A $150 donation today can restore Hery’s sight and with it his dream.
72. Resources & References
● Winning the Story Wars
● The Storytelling Nonprofit
● Science of Giving: Experimental Approaches to the Study of Charity
● charity: water
● Chipotle
● Dr. Paul Zak and The Future of Storytelling
● Made to Stick
● Contagious
● Future Fundraising Now
● recharity.ca
● Science Magazine
● To Sell Is Human
● Creativity Inc.
73. Story Capturing & Collecting
● Catalyst projects
○ Annual Reports
○ Case for Support
● Template & training for program staff
○ Forms to complete
○ The Storytelling Nonprofit
● Story bank… maybe
○ Need clear purpose and focus
○ Tagged and stored properly
● Accountability
○ Make it ONE person’s responsibility
○ Create goals and timelines to meet
● Raw, uncut, and rough is fine
○ Phone pictures and videos are fine
○ Don’t brand the heart out of the story