English summary of the eCommerce Trends 2015 report published in Spanish (166 pages) in http://www.slideshare.net/brainsins/tendencias-ecommerce2015-segn-90-profesionales-del-ecommerce The summary contains the conclusions of a study where BrainSINS analyzed the feedback of 90 eCommerce professionals regarding eCommerce trends for 2015.

1. #eComm201 5
eCommerce Trends 2015
http://www.brainsins.com
A summary of the 166 pages report published in Spanish

2. Thanks!
We want to express our gratitude for the participation of
90 eCommerce professionals to this study.
Original Spanish report in: http://www.slideshare.net/brainsins/
tendencias-ecommerce2015-segn-90-profesionales-del-ecommerce

3. 3
Goals
eCommerce Trends 2015
Fears
Know
what
are
the
areas
that
need
to
be
improved
in
order
to
achieve
the
predicted
trends. Trends
Analyze
the
eCommerce
trends
for
2015,
analyzing
the
individual
trends
proposed
by
each
eCommerce
professional.
Desires
Know
the
desires
of
eCommerce
professionals
regarding
the
development
of
this
sector.
Mainly,
future
trends
that
will
become
mainstream
in
a
few
years.

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2014
-­‐
BrainSINS.
4
eCommerce Trends 2015
The most highlighted trends from eCommerce professionals for 2015
The
main
concern
of
the
eCommerce
professionals
for
2015
is
to
be
able
to
put
their
customers
in
the
center
of
their
processes.
Mobile
commerce
is
now
a
reality,
and
your
eCommerce
should
not
be
only
adapted
to
mobiles,
but
be
“mobile
first”.
Traditional
retailers
open
their
online
channel
and
pure
players
are
opening
physical
stores,
creating
an
Omni-­‐Channel
future.
The
market
is
becoming
too
competitive,
complex
and
more
professional.
You
need
to
be
ready
for
the
“battle”.
0102
0304
User centric
Mobile First
Omni-Channel
Personalization
05
Competitiveness
Unique
user
experiences
and
being
able
to
adapt
the
offer
to
each
individual
demand.
Personalization
matters…
a
lot!

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2014
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BrainSINS.
5
Fears
Areas that need to be evolved in order to be competitive in 2015
eCommerce
professionals
need
to
understand
the
impact
of
new
payment
alternatives,
including
mobile
payments.
In
order
to
grow
the
businesses
and
reduce
costs,
loyalty
is
a
critical
part
of
anyone’s
business.
Being
able
to
analyze
data
is
critical
to
optimize
the
businesses,
and
it’s
even
more
important
when
you
have
tons
of
data.
Bigger
and
interactive
photographies,
videos,
reviews,
opinions…
We
need
to
offer
useful
information
to
our
users
in
order
to
help
them
to
choose
what
to
buy.
0102
0304
Payments
Loyalty
Big Data
Logistics
05
Contents
One-­‐day
delivery,
12
hours
delivery,
1
hour
deliver…
Logistics
play
a
key
role
in
the
purchase
experience.

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2014
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BrainSINS.
6
Desires and Future Trends
Long-term trends and desires from eCommerce professionals
There
exist
business
opportunities
in
specialized
niches,
and
also
the
gLocal
trend
will
impact
a
lot
of
business.
Marketplaces
have
become
an
important
tool
for
eCommerce
merchants,
but
there
exist
an
important
need
of
more
specialized
marketplaces.
With
a
more
competitive
market,
price
shouldn’t
be
your
only
weapon.
You
need
to
be
able
to
show
additional
added
value.
To
engage
our
customers
we
need
to
generate
emotions;
branded
content
seems
a
very
good
tool
to
do
so.
0102
0304
Niches
Vertical marketplaces
Added value
eFood
05
Emotional eCommerce
In
2015
we
will
see
an
important
growth
of
online
groceries,
and
maybe
in
2016-­‐2017
we
will
see
an
explosion
of
the
eFood
market.

7. ©CC-­‐by-­‐nc
2014
-­‐
BrainSINS.
Smart eCommerce for Smart people
http://www.brainsins.com

8. ©CC-­‐by-­‐nc
2014
-­‐
BrainSINS.
Looking forward to #eComm2016! ;)