Duo speech with Peter Buytaert of Foursevens. Preparing a huge complex website for the mobile era looks like a very tough mission. Bring in legacy applications and hundreds of thousands of active user accounts and it may seem near impossible. You can't just start from scratch. So where to begin? How do you get permission? And how to align with existing IT projects? Together with a team of specialists, Peter and Bram help VDAB to let it’s website and app evolve into a user-centric, mobile friendly platform. They talk about mobile strategy and design thinking. Expect best practices, pitfalls and interesting insights.

1. VDAB
How we’re eating an elephant.

2. Our elephant

4. Public employment service of Flanders
Jobseekers
Working people
Employers
Partners

5. Primary focus
Find a durable job
Jobseekers
Working people
KPI: customer satisfaction
& impact

6. Digital weapon

7. Companies Job boards Interim offices others
Database (85 000 job offers)

8. Companies Job boards Interim offices others
Database (85 000 job offers)
website
mobile-only
site
smartphone
app

9. Companies Job boards Interim offices others
Database (85 000 job offers)
website
mobile-only
site
smartphone
app
silo’s.
Bad UX guaranteed.

10. www.vdab.be
smartphones: + 500%
1 year (July ’12 – July ’13)
Source: Google Analytics

11. Devices Belgians use to go online (’14)
+
+
+ +
Source: Consumer Barometer Google (consumerbarometer.com)

12. Devices Belgians use to go online (’14)
+
+
+ +
‘MOBILE’
Source: Consumer Barometer Google (consumerbarometer.com)

13. Table’s set
Battle plan

14. One website to rule them all
+ +
Responsive

15. Too complex!
Takes way too long!
What about new features in the meantime?!

16. www.vdab.be

17. www.vdab.be beta
‘find a job’
not responsive responsive

19. ‘find a job’

20. beta

21. www.vdab.be beta
‘find a job’
not responsive responsive

22. www.vdab.be beta
+ other part
not responsive responsive

23. www.vdab.be beta
+ other part
not responsive responsive

24. www.vdab.be
not responsive responsive

25. Let’s eat!

26. input analyse
release
Design
Build
Test

28. www.vdab.be Beta
‘find a job’
not responsive responsive

30. www.vdab.be Beta
partly responsive

31. www.vdab.be
partly responsive

32. www.vdab.be
fully responsive

33. Initiating change
How to get your organization mobile ready?

34. Matching
Job offers Civilians
RefData …

35. Matching
Job offers Civilians
Mobile first
team
RefData …

36. Matching
Job offers Civilians
Guidelines
RefData …

37. Q&A

38. Take aways
‣ Start small. Scale fast.
‣ Involve stakeholders. End users, Business and IT.
‣ Initiate change, don't break!

39. Feedback welcome!
m.vdab.be
bram@wijs.be
peter@foursevens.be