Mada Seghete, one of Branch’s co-founders and head of strategy and market development, explores the mobile marketing landscape and the key trends you need to know to stay ahead of the curve in this Web Summit 2019 presentation.

2. “Mobile is eating the world”
Ben Evans, 2015, Websummit

7. The rise of native apps

8. Apps are a critical part of the ecosystem
Mobile apps convert
3x
better than mobile
websites
App users spend
20x
more time than
mobile web visitors
Apps drive
55%
of all mobile
eCommerce
transactions

13. The growth of mobile is not necessarily good
news for brands.

14. The biggest challenges
with mobile in 2020

15. Discovery is broken.

16. Intent based
discovery
Non-intent
based discovery
The web

17. Google does not show app content

18. Apple can’t rank the content they have

19. Intent based
discovery
Non-intent
based discovery
Apps

21. Trend: A continued focus on web
discovery and on converting web to
app users.

25. Trend: Mobile growth will continue
expanding beyond games; a new
focus on content based, non-intent
discovery

26. Share content instead of screenshots
SHARE SHEET IN THE APP SEND LINK TO FLIGHTPOPUP WITH SHARE LINKUSER TAKES SCREENSHOT

27. Trend: The emergence of
intent-based mobile content
discovery platforms

28. Fragmentation

29. APP
SafariViewController
WEB BROWSERS
OS Device Platform Channel
Mobile is messy

31. Fragmentation is getting worse

32. 2020 Fragmentation Trends

34. The continued global rise of super apps

36. AR will expand and start moving towards
mainstream in 2020.

37. By 2020, 90% of automobiles will be
connected to the Internet.

38. Trend: New app stores will continue to
emerge

40. Trend: Identity resolution will become a
focus in 2020

42. How should you get ready?

47. Thank you!
Find me:
mada@branch.io
@mada299