Find out more at: http://brand24.net On the 1st May new features were introduced to a photo sharing application Snapchat. These features include texting and video chatting with friends inside the app. Doubtlessly it has been the biggest upgrade in months and as the novelty it appealed to the huge audience. Nevertheless, plenty of social media users criticized it, as they very often tend to do. Brand24 explored social media platforms in search for opinions of the Internet users about the update. The following report presents results of the analysis. Data includes altogether 3311 mentions, concerning Snapchat and was collected on the 5th May. The majority of comments about Spanchat were found on Twitter (73,9%). In the analyzed period about 10% of mentions in the Internet including key phrase „snapchat” concerned its new update. Amongst those entries we distinguished about 100 opinions and most of them were negative. The significant part of comments about the new Snapchat update had negative sentiment. The upgrade caused general public outrage, which was widely expressed across social media platforms. We distinguished few main reasons for people’s dissatisfaction.

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2. On the 1st May new features were introduced to
a photo sharing application Snapchat. These
features include texting and video chatting with
friends inside the app. Doubtlessly it has been
the biggest upgrade in months and appealed to
the huge audience.
Nevertheless, plenty of social media users
criticized it, as they very often tend to do.
Brand24 explored social media platforms in
search for opinions of the Internet users about
the update.

3. The following report presents results of the
analysis. Data includes altogether 3311
mentions, concerning Snapchat and was
collected on the 5th May.

4. Positive
14%
Negative
86%
In the analyzed period about 10% of mentions
in the Internet including key phrase „snapchat”
concerned its new update. Amongst those
entries we distinguished about 100 opinions
and most of them were negative.

6. The significant part of comments about the new
Snapchat update have negative sentiment. Social
media authors usually complain about technical
problems with the application and point out that they
prefer sharing pictures to texting. Here are some
examples of those entries…

7. Snapchat
negative

8. Snapchat
negative

9. Snapchat
negative

10. Snapchat
negative

11. Snapchat
negative

12. Snapchat
negative

13. Snapchat
negative

14. Snapchat
negative

15. Snapchat
negative

16. Snapchat
negative

17. Snapchat
negative

18. Snapchat
negative

19. Snapchat
negative

20. Snapchat
negative

21. Snapchat
Positiveopinions.
Positive opinions about the Snapchat upgrade represent 14%. Here are the
examples which were found by the means of analyzing tool…

22. Snapchat
positive

23. Snapchat
positive

24. Snapchat
positive

31. Easy to use dashboard

32. Influencer analysis

33. Automated sentiment analysis

34. Estimated social media
reach analysis