On September 25th, Uri Baruchin gave a presentation at the Strategic Branding forum in Romania. We used this opportunity to bring together some of our central ideas about how branding should be practiced in order to succeed in our rapidly changing world.
Read more here:
http://tinyurl.com/3p6ave
2. The new strategy for strategy Emerging trends in the practice of strategic branding
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34. Typical development of brand meaning over time 2. Achievement & nationalism 3. Family & security Fun & adventure 4. Wider use of brand narratives 5. Engagement in social issues 1. Product quality & variety MEANING TIME
55. Image credits (in order of appearance): Avi paz http://www.flickr.com/photos/pazavi/153949091/ Thomas hawk http://www.flickr.com/photos/thomashawk/2826971753/ angel de olavide http://www.flickr.com/photos/olavide/444868683/ Dave 77459 http://www.flickr.com/photos/dave77459/2368757512/ Harpersbizarre / A V http://www.flickr.com/photos/harpers/60016879/ Leo rynolds http://www.flickr.com/photos/lwr/134769010/ robert terrell http://www.flickr.com/photos/ratterrell/40634731/ RI Pizzo http://www.flickr.com/photos/ripizzo/2310929170/ Evan Leeson http://www.flickr.com/photos/ecstaticist/2056147629/
